Commercial Real Estate Secrets
Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
Most Popular Episodes
44
Feb. 21, 2024
Financial Freedom NOW
Have you ever wondered how to achieve true financial freedom without constantly worrying about the next financial crisis? Join Aviva and her guest Scott Royal Smith, an attorney and real estate investor, on this episode of Commercial Real Estate Secrets as they reveal the straightforward approach to safeguarding your assets and achieving financial freedom. Scott Smith discusses the importance of financial freedom and how to protect your assets and optimize your tax strategies. He shares his pe
56
May 8, 2024
A Surprising Way to Thrive in Commercial Real Estate
Have you ever wondered why some brokers thrive in commercial real estate while others struggle to make a mark? Join Aviva and Ken Ashley, Cushman & Wakefield's executive director in Atlanta, as they explore the challenges new brokers face. Ken shares his industry journey and innovative social media tactics, emphasizing tenant representation's significance. He introduces CREI, a community for brokers, along with its extension, CREI Plus. Tune in for insights on thriving in commercial real estate
57
May 15, 2024
The Power of Social Media in Commercial Real Estate Branding and Marketing
Are you struggling to find innovative ways to market your properties or yourself in the competitive world of commercial real estate? Join Aviva as she sits down with Mr. David Murphy, the Dock High guy and Executive Vice President at CBRE, to uncover the untapped potential of social media in the industry. David shares his journey from the old-school methods of property hunting to becoming a social media powerhouse in commercial real estate. Discover how embracing social media transformed David'
55
June 17, 2024
The #1 Best Way To Create Value with Gary Vaynerchuk
Are you maximizing the full potential of your commercial real estate marketing? Have you ever wondered why your marketing efforts aren't yielding the results you expect? Many commercial real estate professionals fall into the trap of using ineffective strategies, leading to wasted time and resources. The struggle to find what works can be daunting, but there are proven tactics to turn things around. Join Aviva as she chats with Gary Vaynerchuk, a serial entrepreneur who serves as the Chairm...
Recent Episodes
217
Sept. 28, 2026
Sales Gets You In the Door. 30 Years in the Business Taught Him What Keeps You There.
Sales gets you in the door. This is what keeps you there — according to Ken Ashley, Executive Director at Cushman & Wakefield, who's spent 30 years building a name for himself in commercial real estate.In this episode, Aviva sits down with Ken to talk about the brutal first year that almost made him quit the business entirely (8.5 months with zero closed deals), the three decisions he made after the 2008 crash that changed everything financially, and why he became one of the first brokers in the
216
Sept. 23, 2026
Could Colorado Lose 14,000 Jobs? Dr. Shimon Blau on What’s at Stake
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Dr. Shimon Blau, a candidate for Colorado’s 1st Congressional District, for a conversation about the issues affecting Denver businesses, property owners, and real estate. They discuss what a member of Congress can actually do for local businesses, the cost of development and housing, permitting, tariffs, federal funding, and the potential impact when major employers leave a market. Dr. Blau also shares his experie
215
Sept. 21, 2026
Don't Invest in a Syndication Until You Check These 3 Things
Before you invest in a real estate syndication, how do you know whether the deal—and the person running it—deserves your trust? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with multifamily investor and syndicator Natasha Falconi to break down three things every passive investor should check: the sponsor’s track record and skin in the game, the debt and underwriting assumptions, and the fees you’re actually paying. Whether you’re considering your first syndicatio
214
Sept. 16, 2026
What Selling an 8-Figure Business Taught Him About Wealth (Part 2)
What makes a business worth buying—and how do you build one that gives you the freedom to sell or keep it? In Part 2 of Commercial Real Estate Secrets, Aviva Sonenreich and Kory Mitchell, founder of Iconic Founders Group, explore what buyers look for in a business, why some overlooked industries offer opportunities, and how strong leadership, recurring revenue, and the right real estate can create long-term wealth. Kory also shares what he would do differently after selling his family business,
213
Sept. 14, 2026
Why Real Estate Brokers Need to Be Famous (And How He Did It)
What does it actually mean to become “famous” as a real estate broker—and why does it matter? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with David Murphy, aka the “Dock High Guy,” to talk about how he built a recognizable niche in industrial real estate and used social media to expand his reputation far beyond traditional networking. David shares what worked, what didn’t, why authenticity beats constantly promoting listings, and why building a brand—just like
212
Sept. 9, 2026
What Selling an 8-Figure Business Taught Him About Wealth
Selling a successful business can create life-changing wealth, but the check is only part of the story. In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Kory Mitchell, founder of Iconic Founders Group, to unpack what he learned growing a family environmental services company to 37 offices, 1,400 employees, and hundreds of millions in revenue before selling it. Kory shares the emotional side of exiting, why he kept the real estate, how leverage changed the way he
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