Commercial Real Estate Secrets
Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
Most Popular Episodes
44
Feb. 21, 2024
Financial Freedom NOW
Have you ever wondered how to achieve true financial freedom without constantly worrying about the next financial crisis? Join Aviva and her guest Scott Royal Smith, an attorney and real estate investor, on this episode of Commercial Real Estate Secrets as they reveal the straightforward approach to safeguarding your assets and achieving financial freedom. Scott Smith discusses the importance of financial freedom and how to protect your assets and optimize your tax strategies. He shares his pe
56
May 8, 2024
A Surprising Way to Thrive in Commercial Real Estate
Have you ever wondered why some brokers thrive in commercial real estate while others struggle to make a mark? Join Aviva and Ken Ashley, Cushman & Wakefield's executive director in Atlanta, as they explore the challenges new brokers face. Ken shares his industry journey and innovative social media tactics, emphasizing tenant representation's significance. He introduces CREI, a community for brokers, along with its extension, CREI Plus. Tune in for insights on thriving in commercial real estate
57
May 15, 2024
The Power of Social Media in Commercial Real Estate Branding and Marketing
Are you struggling to find innovative ways to market your properties or yourself in the competitive world of commercial real estate? Join Aviva as she sits down with Mr. David Murphy, the Dock High guy and Executive Vice President at CBRE, to uncover the untapped potential of social media in the industry. David shares his journey from the old-school methods of property hunting to becoming a social media powerhouse in commercial real estate. Discover how embracing social media transformed David'
55
June 17, 2024
The #1 Best Way To Create Value with Gary Vaynerchuk
Are you maximizing the full potential of your commercial real estate marketing? Have you ever wondered why your marketing efforts aren't yielding the results you expect? Many commercial real estate professionals fall into the trap of using ineffective strategies, leading to wasted time and resources. The struggle to find what works can be daunting, but there are proven tactics to turn things around. Join Aviva as she chats with Gary Vaynerchuk, a serial entrepreneur who serves as the Chairm...
Recent Episodes
229
Nov. 4, 2026
4 Red Flags to Check Before Investing in a Multifamily Deal
Two apartment buildings can look equally promising on paper, but one could make investors money while the other becomes a financial disaster. What makes the difference? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Ken Gee, Founder of KRI Partners, to reveal four critical things investors should check before investing in a multifamily deal: sponsor experience, track record, transparency, and investor alignment. They also discuss how rising debt costs, oversup
228
Nov. 2, 2026
How to Flip Land: Buy Off-Market, Split It, Resell for More
What if you could make money flipping land without ever visiting the property? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Pete Reese, President of RealVest, to break down how he finds off-market land deals, buys at a discount, and increases property value through simple improvements or subdividing larger parcels. Looking to buy, sell, or lease commercial real estate in Colorado? Discover how The Warehouse Hotline can help with your next transaction. Explor
227
Oct. 27, 2026
How Smart Investors Find Real Estate Before Demand Explodes
What if you could know which tenants want a property before you buy it? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Rafael Weiss, Founder and CEO of Sites, to explore how investors can identify tenant demand before the competition. From the fierce competition for coffee shops, convenience stores, and chicken restaurants to growing demand for industrial outdoor storage and wellness concepts, Rafael shares how tenant expansion data is changing the way investo
226
Oct. 26, 2026
Hard Money Lending Explained: Why Investors Choose It Over Banks
Why would a real estate investor choose a more expensive loan when traditional banks offer lower rates? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Jason Balin, Founder of Hard Money Bankers, to explain how hard money lending works and why speed and flexibility can sometimes matter more than interest rates. From qualifying for financing and evaluating collateral to understanding the four Cs of lending, Jason shares what private lenders look for, why banks t
225
Oct. 23, 2026
Commercial Real Estate Zoning: How Developers Find Hidden Value
Two commercial properties can look nearly identical, yet one could be worth millions more. The difference? Zoning. In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Stephen Palmese, Managing Principal of Integritas Capital, to uncover how developers identify opportunities other investors overlook. From rezoning and land assemblage to navigating development approvals, Stephen explains how zoning can unlock hidden property value and what investors should know befor
224
Oct. 21, 2026
Why Is Finding an Apartment in NYC Still So Hard?
Finding an apartment in New York City can take months, but why is the process still so complicated? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Gabe Einhorn, Co-Founder of Nesso, to explore why apartment hunting is so difficult for renters and how choosing the wrong tenant can be just as costly for landlords. From endless applications and rental scams to tenant screening and AI-powered apartment matching, they discuss what's broken in the rental process and
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