Commercial Real Estate Secrets
Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
Most Popular Episodes
44
Feb. 21, 2024
Financial Freedom NOW
Have you ever wondered how to achieve true financial freedom without constantly worrying about the next financial crisis? Join Aviva and her guest Scott Royal Smith, an attorney and real estate investor, on this episode of Commercial Real Estate Secrets as they reveal the straightforward approach to safeguarding your assets and achieving financial freedom. Scott Smith discusses the importance of financial freedom and how to protect your assets and optimize your tax strategies. He shares his pe
56
May 8, 2024
A Surprising Way to Thrive in Commercial Real Estate
Have you ever wondered why some brokers thrive in commercial real estate while others struggle to make a mark? Join Aviva and Ken Ashley, Cushman & Wakefield's executive director in Atlanta, as they explore the challenges new brokers face. Ken shares his industry journey and innovative social media tactics, emphasizing tenant representation's significance. He introduces CREI, a community for brokers, along with its extension, CREI Plus. Tune in for insights on thriving in commercial real estate
57
May 15, 2024
The Power of Social Media in Commercial Real Estate Branding and Marketing
Are you struggling to find innovative ways to market your properties or yourself in the competitive world of commercial real estate? Join Aviva as she sits down with Mr. David Murphy, the Dock High guy and Executive Vice President at CBRE, to uncover the untapped potential of social media in the industry. David shares his journey from the old-school methods of property hunting to becoming a social media powerhouse in commercial real estate. Discover how embracing social media transformed David'
55
June 17, 2024
The #1 Best Way To Create Value with Gary Vaynerchuk
Are you maximizing the full potential of your commercial real estate marketing? Have you ever wondered why your marketing efforts aren't yielding the results you expect? Many commercial real estate professionals fall into the trap of using ineffective strategies, leading to wasted time and resources. The struggle to find what works can be daunting, but there are proven tactics to turn things around. Join Aviva as she chats with Gary Vaynerchuk, a serial entrepreneur who serves as the Chairm...
Recent Episodes
213
Sept. 14, 2026
Why Real Estate Brokers Need to Be Famous (And How He Did It)
What does it actually mean to become “famous” as a real estate broker—and why does it matter? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with David Murphy, aka the “Dock High Guy,” to talk about how he built a recognizable niche in industrial real estate and used social media to expand his reputation far beyond traditional networking. David shares what worked, what didn’t, why authenticity beats constantly promoting listings, and why building a brand—just like
212
Sept. 9, 2026
What Selling an 8-Figure Business Taught Him About Wealth
Selling a successful business can create life-changing wealth, but the check is only part of the story. In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Kory Mitchell, founder of Iconic Founders Group, to unpack what he learned growing a family environmental services company to 37 offices, 1,400 employees, and hundreds of millions in revenue before selling it. Kory shares the emotional side of exiting, why he kept the real estate, how leverage changed the way he
211
Sept. 7, 2026
What a Commercial Real Estate Reporter Sees That Most People Miss
What does a commercial real estate reporter notice that most investors, brokers, and owners miss? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with BusinessDen reporter Matt Geiger to go behind the headlines and uncover how CRE stories actually get found. Matt shares how he tracks transactions, permits, financing records, and development activity, why the people behind a property often tell a better story than the building itself, and what greater transparency me
210
Sept. 2, 2026
How Much Does It Cost to Rent a Warehouse in Denver?
How much does it actually cost to rent a warehouse in Denver, and what should tenants budget beyond the advertised rental rate? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich uses a real 16,000-square-foot industrial property in the Denver market to break down base rent, triple-net expenses, and the true all-in occupancy cost, including why smaller warehouse users should consider underwriting roughly $14–$16 per square foot all-in as a starting point. Aviva also shares five
209
Sept. 1, 2026
Why New Construction Is Actually Built Better Than You Think
New construction often gets criticized for being lower quality than older homes, but is that reputation actually deserved? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Zach LeMaster, founder and CEO of Rent to Retirement, to explain why today’s building codes and construction standards can make new properties more resilient and attractive investments. Zach also shares how he evaluates builders, invests in markets across the country, builds reliable local tea
208
Aug. 26, 2026
Flex Space Explained: What Investors Need to Know
Flex space is attracting growing attention from investors, developers, and businesses, but what exactly makes the asset class work? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Hamza Ali to break down what flex space is, who leases it, where development makes sense, and why demand is growing from trades, recreational users, startups, and other emerging businesses. Hamza also shares how he went from his first flex development to building a $50 million project
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