How does a mortgage broker become a name across New York with social media? Gabe Einhorn, CEO of Nessoo, tells Aviva how he committed to posting daily on LinkedIn, what the first 4–5 months really looked like, and why he thinks most people quit too early.
In this episode:
- How Gabe started posting on LinkedIn in December 2024 and stuck with it daily
- Why the first months of posting felt like nothing was working
- How his content crossed over from social media to mainstream attention
- How his Instagram grew, and what the World Cup had to do with it
- Why content that isn't about real estate can still build a personal brand
- His view on social media vs. AI in real estate
Gabe's reach, in his own words: he says one stretch of videos brought 50 million views in about two weeks and over 100 million in two months. These are his figures and are not independently verified. His Instagram (@gabe_einhorn) showed 305K followers in October 2026.
Takeaways (Gabe's views, not advice):
- Commit to posting daily and expect the early months to be slow
- Most people quit before it works
- A personal brand can grow from content outside your niche
We also touch on the backlash that comes with going viral.
CHAPTERS
0:00 How He Started Posting Daily
1:38 Why Most People Quit Too Early
2:17 The NFL Room and Knicks Fans
3:33 Going Viral Beyond Social Media
4:23 World Cup and Instagram Growth
5:07 Why Off-Topic Content Builds Brand
7:15 Social Media or AI in Real Estate?
9:46 Dinner With God or $1 Billion?
Gabe Einhorn on Instagram: https://www.instagram.com/gabe_einhorn/
Nessoo: https://nessoo.com/
Disclosure: Gabe Einhorn is the CEO of Nessoo, an apartment-rental platform discussed in this episode. Guests' opinions are their own.
#commercialrealestate #personalbranding #socialmediagrowth
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