Why is finding an apartment in NYC still so hard? Landlords are afraid of one bad tenant, so renters get asked for their entire life story and hundreds of documents just to sign a lease. Aviva sits down with Gabe Einhorn, co-founder of Nessoo, to talk about the rent, lease and landlord side of New York's rental process, and whether there's a better way.
If you're renting or about to apply, you'll hear what landlords are actually worried about, what they can and can't screen on, and why speed matters. If you're a landlord or property owner, you'll hear how tenants experience the process and how matching tools are changing it.
In this video:
0:00 Why Landlords Fear the Wrong Tenant
1:05 Why Apartment Hunting Takes Weeks
3:05 What Landlords Are Up Against
5:12 Renters vs. Landlords: Who Loses?
6:17 Screening Rules and Squatters
8:33 His Brother Toured 25 Apartments
10:24 How Nessoo Works Beyond NYC
12:11 Why Real Estate Is Ripe for Tech
13:49 Advice for NYC Apartment Hunters
14:44 His CRE Secret: Relationships
Gabe's advice if you're apartment hunting in NYC, as he describes it in the episode:
- Be prepared. Expect to submit hundreds of documents.
- You may need a guarantor if you don't earn about 40x the monthly rent.
- Watch for scams like bait-and-switch listings and requests for money up front.
- Move fast. His brother's group missed out on about 15 apartments by being too slow.
Nessoo: https://nessoo.com/
Connect with Gabe: https://www.linkedin.com/in/gabe-einhorn-55b74822b
Disclosure: Gabe Einhorn is a co-founder of Nessoo, the rental platform discussed in this conversation, so he has a financial interest in the topic. This is an educational conversation, not an endorsement of any product and not legal, financial or housing advice. Rental rules and requirements vary by building and by city, so check with the landlord or building and a qualified professional before you apply or sign a lease. Guests' opinions are their own.
#commercialrealestate #nycapartments #landlords
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