Jan. 21, 2026

How Tenant Reps Build Pipeline in 2026 (Systems, Data, and Discipline)

How Tenant Reps Build Pipeline in 2026 (Systems, Data, and Discipline)

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Ryan Hartsell, Principal & Managing Partner at Oxford Partners in Houston, Texas, to break down why tenant representation (tenant rep) is one of the most overlooked ways to build a durable commercial real estate career—and why it’s harder (and more valuable) than most people think.


If you’re a broker, investor, or business owner evaluating space in Houston (or comparing major markets like Denver, Colorado), this episode gives you a clear look at how top tenant reps operate—and what to copy in 2026.


Key Topics Discussed:

  • Why tenant rep is the best-kept secret in commercial real estate brokerage
  • The difference between tenant rep, buyer rep, and landlord rep in real life
  • How to learn a massive market like Houston, TX (vs. Denver, CO)
  • Why cold calling isn’t dead (and what Ryan’s data says)
  • Ryan’s must-have systems: outbound workflow, data, surveys, and comps
  • Where AI actually helps in leasing + lease review (and where it misleads clients)
  • Hiring and training: the 4 core values Ryan looks for in brokers
  • Why SIOR and entrepreneur networks can accelerate your career
  • The shift from being a “deal junkie” to working on the business


Perfect For:

  • Brokers exploring tenant rep or occupier services
  • Commercial real estate teams building outbound prospecting systems
  • Operators who want a modern tech stack for leasing and pipeline management
  • Broker-owners focused on recruiting, training, and retention


About the Guest:

Ryan Hartsell is the Principal and Managing Partner of Oxford Partners, a Houston-based commercial real estate firm specializing in tenant representation and owner-user buyer representation across office, industrial, and healthcare. Ryan is known for building a system-driven, collaborative brokerage culture and leveraging technology to scale prospecting, client service, and deal execution.


About the Host:

Aviva Sonenreich is the Managing Broker of the Warehouse Hotline and host of Commercial Real Estate Secrets. She is a third-generation commercial real estate owner and broker, specializing in industrial real estate, investment strategy, and helping owners and occupiers make smarter real estate decisions through data, experience, and media.


Save this episode so you can come back and learn how top tenant rep teams dominate through systems, tech, and smart processes

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This week on Commercial Real
Estate Secrets, we have Ryan

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Hartsell.
Ryan is a principal and Managing

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partner of Oxford Partners, a
Houston based commercial real

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estate firm.
Ryan, thank you for being on the

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show today.
Absolutely.

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Thanks for having.
Me.

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So for my understanding, Oxford
Partners focuses exclusively on

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tenant Rep and buyer
representation, correct?

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Yeah, correct.
That's kind of how that's

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actually what we do.
That's how we market ourselves.

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I guess occupier services, we
don't call it that, but that's,

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you know, essentially what it
is, office, industrial and now

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healthcare, tenant
representation or occupier

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services.
So we just focus on leasing.

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We help companies purchase
properties.

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They're sick of paying rent.
And then, you know, we do some

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listings, particularly on the
industrial side, you know, half

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of the transactions are probably
sales, but they're all business

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occupied, owner occupied
listings.

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That's interesting.
Yeah.

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So I think tenant Rep is the
best kept secret in commercial

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real estate brokerage.
Right.

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And I think it's funny because I
didn't, here's the thing about

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tenant Rep, nobody talks about
it.

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You don't really know about it.
It's sort of like the gateway to

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our business.
But you do these small lease

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deals, right?
So you understand leasing and

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you start to know transacting in
the players.

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But then the very natural step
is to then go into sales.

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I then I stumbled into a few of
these institutional tenant Rep

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deals and did I have fun with
these girls and I fell in love

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with what is tenant Rep.
Right.

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Yeah.
I mean, I didn't, I didn't know

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anything about it either when I
interviewed with Steve.

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I wanted to get into investing
in development, like every kid

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out of school that's interested
in commercial real estate and

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then just learned about it on
the interview.

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And I was kind of somewhat, you
know, fashioned myself as an

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entrepreneur.
It seemed like unlimited

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opportunity for income, pretty
neat opportunity to meet with,

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you know, become clients and
friends with C suites that

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operate the wide range of
industry.

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So, you know, I really enjoyed
it and I invested some, not a

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lot, just the way the cards, you
know, life gave me.

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I got into ownership and
managing and the team and

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growing the team.
So I've mostly put a lot of my

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energy in that.
It is not as well known, but

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it's, you know, I always say
there's no barrier to entry to

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do it other than it's really
freaking hard, right?

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And if you can kind of get
through those first couple years

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and make a name for yourself and
provide good service, it just

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starts to feed on itself and
gets easier and easier and

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easier.
And so, you know, I'm a, I'm a

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huge fan.
And so I want to talk to you

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about Houston as a market
because I operate in Denver, all

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I do is warehousing here in
Denver.

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There are 2253 industrial
properties in Denver in the

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category that I transact.
And we use Houston as the

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example of the exact opposite
market of Denver because Denver

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you can actually get anywhere in
20 minutes if there's no

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traffic.
But Houston is a absolutely

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massive metropolitan.
We metropolitan, we'll call it.

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How in the world does a broker
learn a market in somewhere like

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Houston that is so colossally?
Huge, right?

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Well, in some ways it's easier.
You don't have to think as much

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'cause there's no zoning, so you
don't have to worry about your

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warehouse use not not working.
Most places.

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Huge market.
As you know, it's the largest

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city in terms of land mass, 4th
largest in terms of population

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count.
And it could take you, you know,

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two hours sometimes to drive
from one end to the other.

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And I really enjoy Houston.
It's a very open, very much open

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for business.
It's one of the most diverse

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cities in the USI did a survey
once, many, many years ago, 1/3

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of my clients were not born in
America.

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So the world comes to Houston.
We have the second largest port

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and we do have a manufacturing
base.

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I think we are a winner post
COVID because of that.

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And so very, very interesting
dynamic system.

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Lots of opportunity if you're
willing to roll up your sleeves

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and work.
There is no like good old boy

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network here or you know, closed
doors.

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It's just tons of opportunity.
So as far as how you learn the

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market, I don't think there's
anything super revolutionary

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about it.
You pick your asset class, you

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pick your specific type.
So here and you know, you have

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your landlord wraps, you have
your sales brokers, you have

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your tenant wraps.
So you specialize that way.

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And then you focus on your asset
class.

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And then you start a little area
and, you know, start door

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knocking, cold calling in that
area, learning about the tenants

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and the landlords and you come
become a little market expert in

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that little area and then, you
know, grow from there.

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You make it sound easy, but no,
it's fun.

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I find that like discovery phase
of the players in the game and

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the numbers to be, it's not
something you could learn

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overnight.
It's an ongoing thing and it's

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really for me, it's fun to put
all the pieces together.

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But yeah, yeah, yeah.
Tell me your tech stack, like

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your three top technology or
platforms rather you couldn't

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live without.
Right.

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It's going to be tough for
three, you know, I will, I'll

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combine two.
First is just a really good

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outbound sales enablement
platform, which is kind of

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technically different from a
CRM, but we call the CRM.

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So ours is outreach dot IO and
you can load up that database

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with your, your companies and
your tenants and you can make

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calls from it.
You can, you know, you can

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record all of your calls.
There's these different call

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dispositions and stages to keep
your pipeline organized.

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You can create sequences, multi
touch sequences where you're

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cold calling, auto emails,
voicemail prompts, you can text

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message like multi touch
procurement, you know, system.

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And so, you know, we do that.
I'm gonna borrow from something

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else.
We don't have to talk about it,

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but it's powered by, you know,
obviously Co star data.

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But but zoom info is huge and
there's some crazy stuff that's

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been launched, you know, with
fire intent and website visitors

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on, you know, where you actually
see the person that like visited

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your website.
So you know, we feed outreach

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with zoom info and people have
been saying we cold call a lot.

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We do other things and people
are saying cold calling is dead

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for a while now.
And I mean, I got in the

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business in 2009 making lots of
cold calls.

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It kind of seemed like it got
all, it got a little bit more

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difficult for a while and then
all of a sudden you can get

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people's cell phone e-mail
address, you know, direct number

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and hit them up on LinkedIn.
Like I feel like it's actually

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gotten easier, you know, and
there's some articles, recent

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articles.
It's harder now.

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Everybody has the data.
People are getting like the text

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message cold call atrophy and I
kind of started believing that,

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but you know, we send thousands
and thousands of thousands of

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calls a week.
I was looking at our data and

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our connect rate with decision
makers just same as it was like

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10 years ago.
So, you know, in my personal

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experience, I just, I'm always
very cautious.

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I'm paranoid that that is going
away and we'll have to pivot to

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other, you know, and we do a lot
of different things.

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But anyways, it's a cold calling
is alive and well in my opinion.

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You got to have a good data
source and CRN sales enable

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platform.
They're like cool that off.

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So that's like, you know, very
important.

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Another tech, another tech, I
mean, you know, a new one that

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we really like, I'll give them a
plug is Scout Space.

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They are a virtual survey
company.

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That's how they started where
you can take those Flyers and

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those costar PDFs that are kind
of boring and you can load it up

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into a online survey that will
kind of you import the PDFs and

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the different, it'll kind of
with some machine learning AI

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will know where to put data in
different.

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You know, you still got to work
with it, but when it's done,

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it's a very nice online survey
platform that's real time.

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You can provide your client the
link, they comment on it, you

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comment on it, you can
disqualify, you can save mark

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for tour, you can remove it, you
add a new property and no more.

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You don't need an e-mail all the
time, you just add the property.

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So that's really good.
But beyond that, why I like it

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is, you know, we have 18 agents
here and we all have teams of

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transaction managers that help
us kind of build those surveys

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out is to share database.
So if one of my agents or

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transaction managers down the
hallway searches of information

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on the property, put some
details on it like 3 weeks ago,

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I can just go in there, pull
that information, assume it's

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probably mostly accurate.
We don't have to contact the

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listing agents.
You can get that survey like

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quick to the to the client.
So that's really important.

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And then also have they have a
lease comps component to it as

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well.
So we do a lot of deals here.

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All of our deals get put in our
comps database.

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We trade comps with other
landlord and tenant Rep friendly

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firms.
We pull in some costar where we

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can and Comstack.
And so we build a pretty

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comprehensive comp database
again, that's shared by the

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company and generate these nice
reports.

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It's an excuse to get in front
of a company to talk about like

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kind of the deals that we're
seeing.

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And so that's a really good one.
I really like that one.

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Let's see what else.
I guess some custom stuff like,

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you know, we're learning like
everybody else.

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AI craze.
We're proud of you that.

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And so we're tinkering around
with different ChatGPT models

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that we build on their own,
taking some stuff off the shelf

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and starting to learn about it.
We've built some some great

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little ChatGPT ChatGPT bots that
do like a lot of great things

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didn't even take that long to
like build.

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So like one that we used is a
proposal lease comparison tool

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where you literally just upload
the proposal.

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You upload the lease 15 seconds
later.

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It gives you a insanely accurate
comparison of did everything in

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the proposal make it into the
lease?

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Is it different?
Is something missing?

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And so that just that part
immediately eliminated.

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And then you can kind of focus
on your broker or like lease

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comments and same thing for
Commission agreements.

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We have a ChatGPT where we can
copy paste or there's you know,

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we have to worry about
confidentiality, but you can

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copy paste a provision and the
chat ChatGPT, it pulls from our,

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you know, negotiation manual and
our preferred boilerplant

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language that we would suggest
to the attorney.

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We can't give offer, you know,
can't give legal advice, but

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it'll like pull that and then
tell you, OK, that that this

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what it says and these are the
recommended bullet points to

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negotiate the deal better in
favor of the tenant.

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So, you know, yeah, so we do
that kind of stuff and that's

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great.
I mean, I hate, I mean that's my

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least favorite thing by far is
to make least review comments.

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And I used to outsource that,
you know, and then do a review

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and now I'm doing it on my own
with this ChatGPT thing.

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But I look just like amazing,
you know, I like it finds Oh my

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00:11:13,160 --> 00:11:15,280
gosh, you know, and like the
their attorneys are

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00:11:15,280 --> 00:11:19,280
complimenting me, you know,
they're reviewing my AI

213
00:11:19,280 --> 00:11:21,800
generated comments before
they're, you know, layering in

214
00:11:21,800 --> 00:11:24,360
their AI generated comments.
I don't know what's going to

215
00:11:24,360 --> 00:11:30,320
happen for the world, but.
Oh my gosh, no, no, it's so

216
00:11:30,360 --> 00:11:34,520
funny because this is an old
school business, right?

217
00:11:35,160 --> 00:11:38,880
Phone calls, handshakes, wet
signatures.

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00:11:38,920 --> 00:11:47,120
And now we exist in 2025 and the
technological options are so

219
00:11:47,120 --> 00:11:51,480
robust and we do not know the
answer like, like it's, there's

220
00:11:51,480 --> 00:11:55,040
so much opportunity, there's so
much advancement.

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Nobody has the right answer to A
+ B = C and it gets me excited.

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00:12:03,360 --> 00:12:06,440
It's it's fun.
You know, there there's the

223
00:12:06,440 --> 00:12:10,120
other side of the coin.
Like I'm working with a big

224
00:12:10,120 --> 00:12:14,480
family and one of the, you know,
we got a great offer on a

225
00:12:14,480 --> 00:12:18,480
property and one family member
underwrote the property on

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00:12:18,480 --> 00:12:21,240
ChatGPT And boy, were the
numbers wrong.

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00:12:21,240 --> 00:12:25,960
Like holy smokes.
And like, you know, and that

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00:12:25,960 --> 00:12:28,880
family members younger and that
older family members don't

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00:12:28,880 --> 00:12:33,200
understand that it's ChatGPT.
And so it's a really interesting

230
00:12:33,360 --> 00:12:35,680
balance.
It it's funny you say that.

231
00:12:35,680 --> 00:12:39,680
I don't mean to interrupt, but
like I, I have been recommending

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00:12:39,680 --> 00:12:43,680
commercial real estate attorneys
with commercial transactional

233
00:12:43,680 --> 00:12:47,680
experience more in the last 12
months than I ever have.

234
00:12:47,680 --> 00:12:50,440
And obviously you're referring
attorneys, but like my clients

235
00:12:50,440 --> 00:12:53,960
are more and more they're chat
TPT ING it and it doesn't really

236
00:12:53,960 --> 00:12:57,160
give you the right answer or
it's like the wrong answer for

237
00:12:57,160 --> 00:13:00,200
that state.
And you're trying to like manage

238
00:13:00,200 --> 00:13:03,360
your expectations like here.
And like, so I almost have like

239
00:13:03,360 --> 00:13:05,440
2 very here's my version of the
least comments.

240
00:13:05,440 --> 00:13:08,720
Let's put yours off to the side.
Let's funnel that to like a

241
00:13:08,800 --> 00:13:10,840
transactional real estate
attorney.

242
00:13:11,200 --> 00:13:15,040
So they can kind of like walk
you through that 'cause it can,

243
00:13:15,040 --> 00:13:19,120
it can be a mess.
So.

244
00:13:19,560 --> 00:13:21,520
Well, when you figure it all
out, you call me.

245
00:13:21,520 --> 00:13:24,760
You let me know.
So, so I don't have to.

246
00:13:24,760 --> 00:13:26,360
No, I'm just kidding.
Hey, it's it's fun.

247
00:13:26,360 --> 00:13:32,640
It's eye opening at how
opportunistic it is.

248
00:13:32,640 --> 00:13:36,800
But you know, I know you just
you said you have 18 brokers

249
00:13:36,800 --> 00:13:37,840
under you.
Yeah.

250
00:13:39,440 --> 00:13:44,280
What are the top 3 traits of the
most successful brokers that you

251
00:13:44,280 --> 00:13:50,400
see every day in Houston?
I will have 4 core values if you

252
00:13:50,400 --> 00:13:52,120
don't mind.
I have a hard time picking your

253
00:13:52,120 --> 00:13:55,320
numbers and I'll kind of tell
you, let me tell you a little

254
00:13:55,320 --> 00:14:00,480
bit about kind of our recruiting
process or front end and like

255
00:14:00,480 --> 00:14:02,160
what changed?
Like it's a hard business,

256
00:14:02,160 --> 00:14:04,920
right?
And we've been a recruiting and

257
00:14:04,920 --> 00:14:07,760
mentorship brokerage first and
foremost.

258
00:14:07,760 --> 00:14:10,440
And what I mean by that is we
bring in brand new people into

259
00:14:10,440 --> 00:14:12,880
the business or we'll find
someone transitioning out of

260
00:14:12,880 --> 00:14:15,960
another sales roller industry,
you know, come to work for

261
00:14:15,960 --> 00:14:18,440
Oxford Partners and we'll grow
them our own from like the

262
00:14:18,440 --> 00:14:20,560
ground up.
No one really wants to do that

263
00:14:20,560 --> 00:14:22,360
'cause it's the loss leader for
18 months.

264
00:14:22,360 --> 00:14:24,240
It's a lot of work.
And we just kept doing it over

265
00:14:24,240 --> 00:14:25,680
and over and over and over and
over again.

266
00:14:25,680 --> 00:14:27,280
You can't do that.
You get better, right?

267
00:14:27,280 --> 00:14:30,000
So like we used to bring in 10
people, maybe one person would

268
00:14:30,000 --> 00:14:31,960
make it.
And now we have an extremely

269
00:14:31,960 --> 00:14:35,040
high retention rate, you know,
very few people.

270
00:14:35,320 --> 00:14:37,840
I mean, we have people that not
make it in the first year, but

271
00:14:38,080 --> 00:14:42,000
like how much much high, high
percentage make it and most of

272
00:14:42,000 --> 00:14:44,560
them stay with us with the ones
maybe grasses greener, they go

273
00:14:44,560 --> 00:14:46,360
try somewhere else, but at least
they're still in the business

274
00:14:46,360 --> 00:14:48,560
and they were successful and I
can hang my hat on that.

275
00:14:49,680 --> 00:14:53,400
And so we got really serious
about, you know, recruiting.

276
00:14:53,720 --> 00:14:56,280
We have a very stringent
recruiting process.

277
00:14:56,560 --> 00:15:01,320
We're really big on testing.
You know, we do comprehension

278
00:15:01,320 --> 00:15:02,960
tests.
You can't give an IQ test, it's

279
00:15:02,960 --> 00:15:06,640
illegal, but we do comprehension
testing and it's like a very

280
00:15:06,640 --> 00:15:08,720
important that we're only hiring
smart people.

281
00:15:09,120 --> 00:15:10,400
Hawaii, you only hire smart
people.

282
00:15:10,400 --> 00:15:12,920
Hooray, like surprise, like, you
know, your workforce gets

283
00:15:12,920 --> 00:15:14,400
stronger.
So we do that.

284
00:15:14,400 --> 00:15:16,600
But then the personality fit,
you know, it's like we do

285
00:15:16,600 --> 00:15:19,720
personality fit assessments.
I used to kind of make me squirm

286
00:15:19,720 --> 00:15:23,000
and like uncomfortable and you
know, but we have years and

287
00:15:23,000 --> 00:15:25,120
years of hiring people.
And then you got, we'll go back

288
00:15:25,120 --> 00:15:27,640
and look at three years of data
and it's just like the realities

289
00:15:27,640 --> 00:15:29,800
pops out.
You know, certain results you

290
00:15:29,800 --> 00:15:33,640
got like a 20% chance of success
and another test result, you

291
00:15:33,640 --> 00:15:35,920
have like a 72 percent chance of
success.

292
00:15:36,240 --> 00:15:39,680
Like sorry to pass on that 20%,
but if you're in my shoes, I'll

293
00:15:39,680 --> 00:15:41,520
take the higher lottery odds,
you know?

294
00:15:41,880 --> 00:15:43,320
And so that's like really
important.

295
00:15:43,320 --> 00:15:45,880
But outside of that, when you
come on board, and that's not

296
00:15:45,880 --> 00:15:48,240
everything.
We found our 4 core values are

297
00:15:48,240 --> 00:15:53,040
consistent, coachable,
collaborative, and creative.

298
00:15:53,440 --> 00:15:55,800
And that fourth one used to be
independently creative because

299
00:15:55,800 --> 00:15:57,240
we can't, you know, teach you
everything.

300
00:15:57,240 --> 00:15:59,520
You got to think on your feet.
But we wanted four CS, so we

301
00:15:59,520 --> 00:16:01,680
dropped independent and now it's
just creative, right?

302
00:16:02,400 --> 00:16:05,280
So, yeah, consistent, you know,
you come in daily routine, keep

303
00:16:05,280 --> 00:16:06,840
doing the same thing over and
over again.

304
00:16:06,840 --> 00:16:09,880
Don't overthink it.
You know, one of my favorite

305
00:16:09,880 --> 00:16:12,040
landlords in town once told me
like 3 or 4 years in the

306
00:16:12,040 --> 00:16:14,400
business, he was like
congratulating me on my success

307
00:16:14,400 --> 00:16:16,960
at some happy hour.
And he says, Ryan, he goes the

308
00:16:16,960 --> 00:16:19,600
trick to your business is not
being smart enough to think

309
00:16:19,600 --> 00:16:21,040
there's a better way of doing
things.

310
00:16:21,120 --> 00:16:23,160
You know, which he's like, don't
take it the long way.

311
00:16:23,160 --> 00:16:24,920
I didn't take it the wrong way.
I love that.

312
00:16:24,920 --> 00:16:27,440
Like it's so great.
Is it just keep the don't doubt

313
00:16:27,440 --> 00:16:29,440
it.
Be consistent, super important

314
00:16:30,360 --> 00:16:32,320
and then coachable.
We've learned not everybody can

315
00:16:32,320 --> 00:16:35,080
take constructive criticism or
do things your way as they're

316
00:16:35,080 --> 00:16:37,080
learning before they figure out
how to do it their way.

317
00:16:37,080 --> 00:16:38,960
They just want to do it their
way before they've ever done

318
00:16:38,960 --> 00:16:42,880
anything ever.
And so that's a high negative

319
00:16:42,880 --> 00:16:45,400
quality.
And so we we will hire and fire

320
00:16:45,400 --> 00:16:47,040
and retain based off coach
ability.

321
00:16:47,360 --> 00:16:51,280
And then collaborative is really
more of a culture thing, very

322
00:16:51,280 --> 00:16:54,800
friendly or very open.
We don't really compete on deals

323
00:16:54,800 --> 00:16:56,440
if we accidentally step on each
other's finger.

324
00:16:56,440 --> 00:16:59,480
We just partner on deals, you
know, we get together all the

325
00:16:59,480 --> 00:17:01,520
time.
It's just like that friendly

326
00:17:01,520 --> 00:17:03,680
atmosphere, I think is like
incredible.

327
00:17:03,760 --> 00:17:06,800
It's, it's so important.
So, but we coined it

328
00:17:07,440 --> 00:17:08,640
collaborative.
And then I already told you,

329
00:17:08,640 --> 00:17:10,599
creative, just like being able
to figure out some of your

330
00:17:10,599 --> 00:17:12,880
problems on your own, not take
it all to your, you know,

331
00:17:12,920 --> 00:17:17,040
broker, your managing agent.
Hey, yeah, yeah, yeah.

332
00:17:18,200 --> 00:17:20,040
It's a crazy business.
Yeah.

333
00:17:20,560 --> 00:17:26,480
As as our team's growing, we're
bringing in new brokers, some

334
00:17:26,800 --> 00:17:31,680
junior, some experienced, you
know, I've got some, I'm taking

335
00:17:31,680 --> 00:17:38,080
notes internally and I digress.
No, it's, it's, it's really

336
00:17:38,080 --> 00:17:42,800
interesting.
So one final question before we

337
00:17:42,800 --> 00:17:46,880
get to the final question.
I saw that you are an SIOR.

338
00:17:47,080 --> 00:17:49,280
I am tell.
Me a bit about that.

339
00:17:50,120 --> 00:17:54,200
I mean, it's been great.
I joined that organization 10

340
00:17:54,200 --> 00:17:57,560
years ago.
I'm in a, you know, leadership

341
00:17:57,560 --> 00:17:59,640
role.
I'm on the on the nominating

342
00:17:59,640 --> 00:18:03,520
committee board right now.
I've been president of the

343
00:18:03,520 --> 00:18:07,080
independent broker group inside
Sir.

344
00:18:07,080 --> 00:18:11,440
I've gone to every conference
for the last 10 years other than

345
00:18:11,480 --> 00:18:13,960
the one conference when my
second child was being born.

346
00:18:13,960 --> 00:18:16,960
Great community.
Since I'm an independent, I'll

347
00:18:16,960 --> 00:18:18,560
speak to the independent agents
out there.

348
00:18:18,560 --> 00:18:22,920
Right now, 40% of that
organization are independent

349
00:18:22,920 --> 00:18:25,280
brokers.
And then when you go to the

350
00:18:25,280 --> 00:18:27,880
conferences, probably I'm making
this up, but I think it's like

351
00:18:27,880 --> 00:18:31,160
70% of those attendants that
actually go to those conferences

352
00:18:31,160 --> 00:18:33,760
or independent brokers.
So that is your network of

353
00:18:33,760 --> 00:18:37,200
highly proficient, very
successful agents that you can

354
00:18:37,200 --> 00:18:39,200
network with, do deals with,
learn from.

355
00:18:39,240 --> 00:18:40,640
I mean, they drink the kool-aid,
man.

356
00:18:40,880 --> 00:18:43,200
They drink the kool-aid and it's
great.

357
00:18:43,200 --> 00:18:45,000
I mean, I joined that.
I've learned a lot.

358
00:18:45,000 --> 00:18:48,120
I'm not necessarily strong
public speaker presenter, but

359
00:18:48,120 --> 00:18:50,360
I've learned how to do that
almost every single conference.

360
00:18:51,640 --> 00:18:54,440
You know, I've I've done started
doing some national business

361
00:18:54,440 --> 00:18:56,840
after joining those
organizations.

362
00:18:56,840 --> 00:18:59,280
I've like I used to just receive
deals.

363
00:18:59,280 --> 00:19:02,240
Now I think our company sends
more business out than we

364
00:19:02,240 --> 00:19:05,280
receive, which is like fun.
We have 4S RORS.

365
00:19:05,280 --> 00:19:08,680
We have 6 people in application
process right now just for full

366
00:19:08,680 --> 00:19:11,560
membership or member social.
I love SRORSOR is great.

367
00:19:12,760 --> 00:19:15,960
All right, well, tell the folks
at Denver to hurry up the

368
00:19:16,000 --> 00:19:19,280
application process.
Just kidding, just kidding.

369
00:19:19,280 --> 00:19:22,640
No, I I am as someone who is
currently working towards my

370
00:19:22,640 --> 00:19:24,920
SIOR.
It's awesome.

371
00:19:25,040 --> 00:19:27,240
I just, it's a, it's a great
organization.

372
00:19:28,000 --> 00:19:30,920
And I also ended up doing EO
entrepreneur organization, not

373
00:19:30,920 --> 00:19:34,040
to pop over, but it met a bunch
of broker owners and leaders at,

374
00:19:34,040 --> 00:19:35,800
you know, different markets.
And like, one thing that they

375
00:19:35,800 --> 00:19:38,760
recommended to me outside SIOR
is not to join any of those

376
00:19:38,760 --> 00:19:41,120
other real estate organizations
is to join an entrepreneur

377
00:19:41,120 --> 00:19:43,680
organization locally in my
Houston chapter.

378
00:19:43,680 --> 00:19:46,720
And that's been huge.
I've been a huge learning

379
00:19:46,720 --> 00:19:49,280
experience.
It's 240 business owners in

380
00:19:49,280 --> 00:19:51,480
Houston.
You can't ask for business.

381
00:19:51,480 --> 00:19:53,840
I didn't join it.
I've done some really nice deals

382
00:19:53,840 --> 00:19:55,520
from friends that I've made in
that organization.

383
00:19:55,520 --> 00:19:58,400
But you just can hang out with a
bunch of business owners from

384
00:19:58,400 --> 00:20:01,160
random industries and you learn
how they run their businesses

385
00:20:01,160 --> 00:20:05,520
and their practices.
And it's just been IO, but it's

386
00:20:05,560 --> 00:20:07,200
been a great organization there
as well.

387
00:20:08,240 --> 00:20:12,120
One of my favorite things about
this business is just that it's

388
00:20:13,040 --> 00:20:17,320
learning about other businesses
and then working with these

389
00:20:17,320 --> 00:20:21,400
unbelievable operators who
created these businesses, seeing

390
00:20:21,400 --> 00:20:25,680
how they negotiate, seeing how
they run numbers and inventory

391
00:20:25,680 --> 00:20:29,600
and projections.
And it's like when you get to be

392
00:20:29,600 --> 00:20:32,400
closer to the sun with more
successful people, exactly what

393
00:20:32,400 --> 00:20:34,880
you're talking about.
You know what?

394
00:20:34,880 --> 00:20:38,640
What's the phrase?
All tides lift, the rising tide?

395
00:20:39,120 --> 00:20:40,480
Whatever.
I live in Denver.

396
00:20:40,520 --> 00:20:42,720
There's no tides here, but it's
a good house.

397
00:20:42,880 --> 00:20:45,120
Yeah, or you're this dumb of
people you hang out with and

398
00:20:45,120 --> 00:20:47,160
associate with.
I mean, that's kind of true, you

399
00:20:47,160 --> 00:20:51,200
know, you know, my, my, my
parents taught me a lot of very

400
00:20:51,200 --> 00:20:54,360
valuable things, you know, that
I that that or contributed to my

401
00:20:54,360 --> 00:20:56,640
success.
You know, like, maybe one thing

402
00:20:56,640 --> 00:20:58,560
that I learned along the way is
that is very true.

403
00:20:59,520 --> 00:21:01,560
Like, you know, you got to read
more and you got to associate

404
00:21:01,560 --> 00:21:03,360
with highly successful people
more.

405
00:21:04,960 --> 00:21:09,040
That's key.
And I have heard SIOR is a play,

406
00:21:09,280 --> 00:21:12,200
one of the many places to do
that within our community.

407
00:21:12,200 --> 00:21:13,360
So.
Absolutely.

408
00:21:13,880 --> 00:21:15,760
I'm happy to hear you're
enjoying every.

409
00:21:16,200 --> 00:21:20,400
Everybody I talked to has
nothing but great things to say

410
00:21:20,400 --> 00:21:21,400
so.
Yeah.

411
00:21:23,520 --> 00:21:28,840
Now, Ryan, we always finish this
show with the most important

412
00:21:28,840 --> 00:21:31,600
question.
What is your commercial real

413
00:21:31,600 --> 00:21:36,920
estate secret?
You know, I'm going to sound

414
00:21:36,920 --> 00:21:41,200
like Rod Santamosimo here.
It's about working on the

415
00:21:41,200 --> 00:21:45,600
business, not in the business is
so important.

416
00:21:46,040 --> 00:21:49,000
And you know, you can drive a
lot of revenue and make a lot of

417
00:21:49,000 --> 00:21:53,280
money just by kind of focusing
on the next deal, big deal and

418
00:21:53,280 --> 00:21:55,920
just be a deal junkie.
And that's great.

419
00:21:56,800 --> 00:21:59,960
But in order to like, I think
elevate and delegate, you really

420
00:21:59,960 --> 00:22:03,440
have to focus on getting out of
the business to work on the

421
00:22:03,440 --> 00:22:07,360
business and figure out how do
you develop support staff around

422
00:22:07,360 --> 00:22:11,200
you, you know, resources that
elevate your service offerings,

423
00:22:11,200 --> 00:22:14,680
technology team around you so
you can go on vacation for a

424
00:22:14,680 --> 00:22:18,280
week and the house doesn't burn
down and you can enjoy your

425
00:22:18,280 --> 00:22:20,680
family.
You know, that's, that's, that's

426
00:22:21,240 --> 00:22:23,640
super important.
And so you can do that as a

427
00:22:24,080 --> 00:22:27,960
high-powered agent slinging lots
of commissions, or you can do

428
00:22:27,960 --> 00:22:31,360
that as a broker owner where
you're leading the team.

429
00:22:32,520 --> 00:22:35,160
And like, you know, I could talk
lots and lots about how we've

430
00:22:35,160 --> 00:22:41,080
done that, but you know, just
that that you just get out of

431
00:22:41,080 --> 00:22:45,760
the daily grind.
Working on your business as

432
00:22:45,760 --> 00:22:47,680
opposed to in your business,
right?

433
00:22:48,080 --> 00:22:52,880
We're we're big Rod fans.
Edit I do Massimo coaching so I

434
00:22:52,880 --> 00:22:57,320
love Rod and his practices.
Shout out to Massimo.

435
00:22:58,120 --> 00:23:04,240
So Ryan, for the listeners, our
Houstonites, our Texans, an

436
00:23:04,680 --> 00:23:07,120
international listener, I don't
know how many international

437
00:23:07,120 --> 00:23:10,040
listeners we have, where can
they find you, follow you,

438
00:23:10,040 --> 00:23:16,280
contact you, etcetera?
Man, I'm not a very great social

439
00:23:16,280 --> 00:23:18,560
media personality.
I would just I'm you know, you

440
00:23:18,560 --> 00:23:21,080
can Google Ryan Hartzell.
I'm right there.

441
00:23:22,840 --> 00:23:27,920
My LinkedIn is LinkedIn slash
Ryan Hartzell, Tedet Buyer

442
00:23:27,920 --> 00:23:33,040
rep.com But if you just Google
Ryan Hartzell or Oxford

443
00:23:33,040 --> 00:23:34,840
Partners, we got a really great
marketing company.

444
00:23:34,840 --> 00:23:36,600
They splatter our name all over
the place.

445
00:23:37,680 --> 00:23:40,680
Amazing.
Go check out Ryan Hartzell at

446
00:23:40,680 --> 00:23:44,360
Oxford Partners.
Ryan, thank you for being on the

447
00:23:44,360 --> 00:23:46,240
show today of.
Course no.

448
00:23:46,240 --> 00:23:47,560
Thank you for having me.
It's been great.

449
00:23:47,840 --> 00:23:49,680
Yeah.
And for everybody listening,

450
00:23:50,160 --> 00:23:56,280
we'll see you next week.
That's a wrap for this week on

451
00:23:56,280 --> 00:24:00,200
commercial real estate secrets.
If you found value, do us a

452
00:24:00,200 --> 00:24:04,120
favor and subscribe, leave a
review and share it with a

453
00:24:04,160 --> 00:24:06,400
fellow commercial real estate
lover.

454
00:24:07,080 --> 00:24:09,600
For brokerage services or to
connect, visit

455
00:24:09,600 --> 00:24:12,280
warehousehotline.com.
I'm Aviva.

456
00:24:12,680 --> 00:24:13,920
We'll see you next week.