Feb. 5, 2026
5 Things You Must Do to Sell Commercial Property in 2026
Some commercial properties sell in 30–60 days. Others sit on the market for years.
In this solo episode of Commercial Real Estate Secrets, Aviva Sonenreich, commercial real estate broker based in Denver, Colorado, breaks down the five non-negotiables every owner must understand to successfully sell a commercial property in 2026.
What You’ll Learn in This Episode
- Why pricing for today’s market is the single biggest factor in selling commercial property in 2026
- Why AI pricing tools create false expectations and stalled listings
- How presentation, cleanup, and first impressions directly affect deal velocity
- Why commercial properties sell by targeting the right buyers, not the most buyers
- When hiring a professional commercial broker saves money instead of costing it
Whether you’re planning to sell soon or just thinking ahead, these principles will help you avoid common mistakes and execute the sale the right way in 2026.
Save this episode so you can come back to it when you’re preparing to sell.
1
00:00:03,040 --> 00:00:05,920
Some commercial properties are
sitting on the market for years,
2
00:00:05,920 --> 00:00:08,960
while others are selling in 30
to 60 days.
3
00:00:08,960 --> 00:00:11,960
My name is Abeva Sunnenrich, I
am a commercial real estate
4
00:00:11,960 --> 00:00:16,079
broker here in Denver, Co and I
am going to be talking about my
5
00:00:16,079 --> 00:00:21,320
top five tips on how to sell a
commercial property in 2026.
6
00:00:21,320 --> 00:00:23,920
And if you or someone you know
loves commercial real estate or
7
00:00:23,920 --> 00:00:26,840
has a question about a
commercial property, make sure
8
00:00:26,840 --> 00:00:30,560
to like, subscribe, comment your
questions, share this video with
9
00:00:30,560 --> 00:00:33,200
a friend.
Let's get into my top five tips
10
00:00:33,280 --> 00:00:36,560
for how to sell a commercial
property in 2026.
11
00:00:37,000 --> 00:00:42,040
Tip #1 price for today's market
instead of yesterday's pipe
12
00:00:42,040 --> 00:00:44,200
dream.
I had a seller for a property in
13
00:00:44,200 --> 00:00:46,400
20/22.
She handed me an appraisal for
14
00:00:46,400 --> 00:00:52,160
the property and it appraised in
2021 for $2.9 million.
15
00:00:52,160 --> 00:00:55,800
So she handed me the appraisal
and she said go sell it and I
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00:00:55,800 --> 00:00:59,640
hit the market.
I just saw that property listed
17
00:00:59,720 --> 00:01:02,680
last this week.
Same seller, same property at a
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00:01:02,680 --> 00:01:08,840
new price with a new victim, I
mean broker for $1.8 million.
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00:01:09,040 --> 00:01:10,960
So what in the world just
happened?
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00:01:10,960 --> 00:01:15,720
Why did she get an appraisal 3
years ago for 2.9 million and
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00:01:15,720 --> 00:01:18,360
they can't even sell it right
now for 1.8?
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00:01:18,440 --> 00:01:21,680
Well take a seat my Prince.
The biggest mistake I'm seeing
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00:01:21,680 --> 00:01:26,120
in 2026 are people pricing
properties based on what their
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00:01:26,120 --> 00:01:30,120
neighbors sold in 2022.
Unfortunately, our market, it
25
00:01:30,120 --> 00:01:33,160
peaked out in 2022.
It's a long story when it comes
26
00:01:33,160 --> 00:01:37,320
to interest rates and property
prices, but this is the gist.
27
00:01:37,320 --> 00:01:40,720
So after the pandemic, the
Federal Reserve dropped interest
28
00:01:40,720 --> 00:01:43,680
rates to some of the lowest
interest rates in history.
29
00:01:43,680 --> 00:01:47,800
This inflated the purchase price
of properties across the
30
00:01:47,800 --> 00:01:50,320
country, right?
Everybody heard about the mania
31
00:01:50,320 --> 00:01:53,560
and the bidding wars in
2021-2022.
32
00:01:53,640 --> 00:01:57,480
Well, the inverse to that is
that the Federal Reserve saw
33
00:01:57,480 --> 00:02:00,480
this happening, saw the
inflation that was happening as
34
00:02:00,480 --> 00:02:03,520
a result of these low interest
rates, they decided to raise
35
00:02:03,520 --> 00:02:06,080
interest rates.
What happens when interest rates
36
00:02:06,080 --> 00:02:08,280
go up?
Our cap rates and our purchase
37
00:02:08,280 --> 00:02:12,680
prices come down South.
In 2021-2022, we had some of the
38
00:02:12,680 --> 00:02:14,560
lowest interest rates of all
time.
39
00:02:14,560 --> 00:02:18,040
Prices went up overnight.
Everybody thought they were 30%
40
00:02:18,240 --> 00:02:20,680
richer, and then the party's
over.
41
00:02:20,680 --> 00:02:25,120
Queued a hangover, 2025 hits.
Interest rates are back up in
42
00:02:25,120 --> 00:02:29,160
the six and 7%.
And unfortunately the inverse
43
00:02:29,160 --> 00:02:32,200
effect happened, right?
Interest rates went up, now
44
00:02:32,600 --> 00:02:36,640
purchase prices went down South.
Pricing a property based on what
45
00:02:36,640 --> 00:02:39,480
your neighbor sold their
property for in 2022,
46
00:02:39,720 --> 00:02:44,600
unfortunately is not a reality
of selling property in 2026.
47
00:02:45,080 --> 00:02:48,960
If you want to sell a property
in 2026, you're going to take
48
00:02:48,960 --> 00:02:51,960
that appraisal from 2021 and
you're going to shred it.
49
00:02:52,400 --> 00:02:55,680
I am seeing people selling
properties at a loss.
50
00:02:55,680 --> 00:02:58,640
I have a whole video about how
Denver office buildings are
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00:02:58,720 --> 00:03:02,520
selling for 97% less than what
they were purchased for pre
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00:03:02,520 --> 00:03:05,560
pandemic, but we'll go into that
in another conversation.
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00:03:05,560 --> 00:03:10,720
Let's get into tip #2 if you
want to sell a building in 2026,
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00:03:11,160 --> 00:03:14,200
it needs to be priced correctly.
Properties that are not priced
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00:03:14,200 --> 00:03:17,360
correctly sit on the market and
they lose leverage.
56
00:03:17,600 --> 00:03:20,440
Brokers and buyers have all the
data of the listing.
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00:03:20,440 --> 00:03:21,960
We can see how long it's been on
the market.
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00:03:21,960 --> 00:03:26,520
Properties that are priced
properly in 2026 can actually be
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00:03:26,520 --> 00:03:29,320
sold for more.
The the whole strategy is
60
00:03:29,600 --> 00:03:33,160
pricing it appropriately and
achieving A bidding war, then
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00:03:33,280 --> 00:03:36,360
bringing the price up right.
Price it appropriately.
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00:03:36,400 --> 00:03:40,680
Garner interest.
Sell as opposed to take a pup of
63
00:03:40,680 --> 00:03:43,840
opium.
List it in another stratosphere
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00:03:44,120 --> 00:03:47,880
and pray some idiot comes along.
Those days are over.
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00:03:48,080 --> 00:03:52,160
Don't list it like it's 2021.
List here on earth.
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00:03:52,440 --> 00:03:56,520
Do not for the love of God price
your property with AI.
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00:03:56,600 --> 00:03:59,000
There are so many amazing use
cases for AII.
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00:03:59,440 --> 00:04:01,920
Use it every single day.
I'm a robot as no, I'm just
69
00:04:01,920 --> 00:04:03,760
kidding, but this is
devastating.
70
00:04:03,800 --> 00:04:07,000
The AI platforms are not
sophisticated enough to
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00:04:07,200 --> 00:04:12,280
rationally create comps, nor do
they have the access to data
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00:04:12,280 --> 00:04:15,320
that a professional would have.
Great example of this.
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00:04:15,360 --> 00:04:19,760
I know of a group that for their
own property ran comps on
74
00:04:19,760 --> 00:04:22,280
ChatGPT.
The comps produced a number
75
00:04:22,360 --> 00:04:24,960
based on comps around the
country.
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00:04:25,160 --> 00:04:29,000
Right, because chat is not
sophisticated enough, nor was
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00:04:29,000 --> 00:04:32,080
the prompt probably
sophisticated enough to actually
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00:04:32,080 --> 00:04:35,240
recognize that comps need to be
within the state within the
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radius of the property.
This produced an unrealistic
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00:04:39,000 --> 00:04:43,800
opinion of price about actually
three times more than the actual
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00:04:43,800 --> 00:04:45,600
value.
So now you have an ownership
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00:04:45,600 --> 00:04:49,000
group who thinks their property
is worth 3 times more because
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00:04:49,000 --> 00:04:52,360
someone went on ChatGPT and
asked them the value of their
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00:04:52,360 --> 00:04:56,280
property in 2026.
If you are pricing your property
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00:04:56,280 --> 00:04:58,760
with AI, you're going to have a
bad time.
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Don't do that.
Please call me.
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Just call me tip #3 to sell a
commercial property in 2026.
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00:05:07,640 --> 00:05:12,600
My days of dating are long gone,
but years ago, when I was going
89
00:05:12,600 --> 00:05:15,360
on a first date, I was wearing
heels.
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00:05:15,480 --> 00:05:19,040
I was wearing perfume.
I might even shave my legs.
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00:05:20,240 --> 00:05:25,080
Tip #3 is present properly when
you're going to sell your home,
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00:05:25,160 --> 00:05:29,240
your realtor is going to tell
you to take all of your personal
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00:05:29,240 --> 00:05:33,200
photos out your ugly furniture
and then they fill it back up
94
00:05:33,200 --> 00:05:36,360
with other people's furniture
and they call it staging, right?
95
00:05:36,360 --> 00:05:40,360
This applies directly to dating
and commercial real estate.
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00:05:40,360 --> 00:05:43,480
First impressions are everything
you need to treat every
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00:05:43,480 --> 00:05:47,560
interaction like a first date.
And if that means new paint,
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00:05:47,720 --> 00:05:51,040
cleaning up the property,
landscaping, if you want to
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00:05:51,040 --> 00:05:53,840
actually sell that property,
treat it like it's going on a
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first date.
Pick up the leaves, put on a new
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roof.
Let's make it presentable.
102
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Because first impressions are
everything in life and in real
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00:06:03,800 --> 00:06:06,760
estate.
Tip #4 For selling a commercial
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00:06:06,760 --> 00:06:12,440
property in 2026, it is not
about getting eyes on your
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00:06:12,440 --> 00:06:14,360
property to get the property
sold.
106
00:06:14,400 --> 00:06:17,960
It's about getting the right
eyes on your property to get the
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00:06:17,960 --> 00:06:20,760
property sold.
So now the question becomes, how
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00:06:20,760 --> 00:06:24,360
do you do that?
Areva and how much it costs.
109
00:06:24,600 --> 00:06:27,520
So first you're going to start
with Costar, that's $6000 a
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00:06:27,520 --> 00:06:29,560
year.
Next you need Loopnet, that's
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00:06:29,560 --> 00:06:32,480
another 1200.
You're also going to need Krexi,
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00:06:32,480 --> 00:06:36,000
that's another 2400.
And the MLS, you know you pay
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00:06:36,000 --> 00:06:40,160
600 to start your membership
with the MLS and then another
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00:06:40,160 --> 00:06:43,480
$60.00 every month for that.
So take out your credit card
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00:06:43,480 --> 00:06:45,600
right now or your property is
not going to sell.
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00:06:45,720 --> 00:06:49,080
Now all of a sudden hiring a
commercial broker doesn't sound
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00:06:49,080 --> 00:06:51,400
that bad, does it?
Let me give you an example.
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00:06:51,440 --> 00:06:54,000
I went to a showing the other
day on a property.
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00:06:54,040 --> 00:06:56,800
It was great and with the buyer,
they like it.
120
00:06:56,920 --> 00:07:00,600
Now it turns out the property
next door was also for sale, but
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00:07:00,600 --> 00:07:04,240
we didn't know that because it
wasn't on costar, right?
122
00:07:04,240 --> 00:07:06,200
So if you're selling a
commercial property, the
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00:07:06,200 --> 00:07:08,120
property needs to be listed on
costar.
124
00:07:08,360 --> 00:07:11,720
Selling Kubarja real Estate in
2026 is like the wild, Wild
125
00:07:11,720 --> 00:07:14,400
West.
You could hire a completely
126
00:07:14,400 --> 00:07:18,720
unqualified person who's not
going to put the property in the
127
00:07:18,720 --> 00:07:21,800
right places with the right
eyeballs, and then your property
128
00:07:21,800 --> 00:07:24,160
is going to sit on the market
and you're going to be like,
129
00:07:25,680 --> 00:07:28,880
that's not good, that's bad.
Time is money, my friends.
130
00:07:29,040 --> 00:07:33,520
Marketing effectively is putting
the property where the buyers
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00:07:33,520 --> 00:07:35,800
are, not on Facebook
Marketplace.
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00:07:37,200 --> 00:07:39,240
Believe me, it's not on Facebook
Marketplace.
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00:07:39,520 --> 00:07:43,440
Tip #5 If you want to sell a
commercial property in 2026,
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00:07:43,480 --> 00:07:47,040
hire a professional.
You're not going to hire a
135
00:07:47,040 --> 00:07:50,600
plumber to do your electrical.
Let me tell you a story right
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00:07:50,600 --> 00:07:53,200
now.
Next door to my house is a small
137
00:07:53,200 --> 00:07:56,200
commercial property that is
owned by a woman who is a
138
00:07:56,200 --> 00:07:59,760
residential broker.
Over the past few years, I have
139
00:07:59,760 --> 00:08:03,720
watched her light hundreds of
thousands of dollars on fire
140
00:08:03,760 --> 00:08:07,400
because she refuses to hire
someone who actually knows what
141
00:08:07,400 --> 00:08:09,480
they're doing to sell her
property.
142
00:08:09,480 --> 00:08:13,080
I said, lady, let me sell this
property for you and she said
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00:08:13,080 --> 00:08:15,720
I'm.
A residential broker I know how
144
00:08:15,960 --> 00:08:18,160
to make a deal.
You know that phrase like don't
145
00:08:18,160 --> 00:08:20,680
chase pennies while watching
dollars fly by?
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00:08:20,680 --> 00:08:24,200
That's what my neighbor is doing
because she thinks she can sell
147
00:08:24,200 --> 00:08:26,480
it even though it's not on
costar.
148
00:08:26,480 --> 00:08:27,760
It's not on Craig.
See.
149
00:08:27,760 --> 00:08:30,400
Anyway, call me when you want to
get that property sold.
150
00:08:32,080 --> 00:08:35,039
This notion that you can sell it
yourself, the notion that your
151
00:08:35,039 --> 00:08:38,679
cousin who's a residential
broker can sell it for a lower
152
00:08:38,679 --> 00:08:42,440
Commission is going to make you
lose money overall.
153
00:08:42,600 --> 00:08:46,640
You would not hire a dentist for
a vasectomy.
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00:08:46,840 --> 00:08:50,960
Why in the world would you hire
a residential real estate broker
155
00:08:51,160 --> 00:08:52,680
to sell your commercial
property?
156
00:08:52,800 --> 00:08:55,600
Or worse, why would you try to
do it?
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00:08:56,000 --> 00:09:00,480
Your sell And now for my ultra
secret listing hack.
158
00:09:00,680 --> 00:09:05,200
Having ChatGPT in your pocket is
like having a CMOI.
159
00:09:05,200 --> 00:09:07,200
Actually feel really bad for
people who got marketing
160
00:09:07,200 --> 00:09:10,160
degrees.
Because ChatGPT is better than a
161
00:09:10,160 --> 00:09:12,440
CMO.
We're not using AI to price our
162
00:09:12,440 --> 00:09:16,040
properties, but we are using AI
to sell our properties and this
163
00:09:16,040 --> 00:09:18,560
is how we do it.
In your property description,
164
00:09:18,600 --> 00:09:21,480
I'm going to prompt ChatGPT with
the following.
165
00:09:21,560 --> 00:09:25,320
Rewrite this listing description
using psychology and advanced
166
00:09:25,320 --> 00:09:29,280
marketing techniques to make it
so that whomever is reading it
167
00:09:29,560 --> 00:09:32,880
can't help but reach out to me
to learn more.
168
00:09:33,200 --> 00:09:35,360
So if you're thinking about
selling at commercial property
169
00:09:35,360 --> 00:09:39,760
in 2026, understand this
strategy matters more than ever.
170
00:09:39,800 --> 00:09:42,400
If you want a second opinion on
pricing or positioning your
171
00:09:42,400 --> 00:09:45,600
property in 2026, call me.
Head over to The Warehouse
172
00:09:45,600 --> 00:09:49,600
hotline.com and hit me up.
Thank you for listening.
173
00:09:49,640 --> 00:09:52,160
Comment your commercial real
estate questions and we'll see
174
00:09:52,160 --> 00:09:52,840
you soon.
00:00:03,040 --> 00:00:05,920
Some commercial properties are
sitting on the market for years,
2
00:00:05,920 --> 00:00:08,960
while others are selling in 30
to 60 days.
3
00:00:08,960 --> 00:00:11,960
My name is Abeva Sunnenrich, I
am a commercial real estate
4
00:00:11,960 --> 00:00:16,079
broker here in Denver, Co and I
am going to be talking about my
5
00:00:16,079 --> 00:00:21,320
top five tips on how to sell a
commercial property in 2026.
6
00:00:21,320 --> 00:00:23,920
And if you or someone you know
loves commercial real estate or
7
00:00:23,920 --> 00:00:26,840
has a question about a
commercial property, make sure
8
00:00:26,840 --> 00:00:30,560
to like, subscribe, comment your
questions, share this video with
9
00:00:30,560 --> 00:00:33,200
a friend.
Let's get into my top five tips
10
00:00:33,280 --> 00:00:36,560
for how to sell a commercial
property in 2026.
11
00:00:37,000 --> 00:00:42,040
Tip #1 price for today's market
instead of yesterday's pipe
12
00:00:42,040 --> 00:00:44,200
dream.
I had a seller for a property in
13
00:00:44,200 --> 00:00:46,400
20/22.
She handed me an appraisal for
14
00:00:46,400 --> 00:00:52,160
the property and it appraised in
2021 for $2.9 million.
15
00:00:52,160 --> 00:00:55,800
So she handed me the appraisal
and she said go sell it and I
16
00:00:55,800 --> 00:00:59,640
hit the market.
I just saw that property listed
17
00:00:59,720 --> 00:01:02,680
last this week.
Same seller, same property at a
18
00:01:02,680 --> 00:01:08,840
new price with a new victim, I
mean broker for $1.8 million.
19
00:01:09,040 --> 00:01:10,960
So what in the world just
happened?
20
00:01:10,960 --> 00:01:15,720
Why did she get an appraisal 3
years ago for 2.9 million and
21
00:01:15,720 --> 00:01:18,360
they can't even sell it right
now for 1.8?
22
00:01:18,440 --> 00:01:21,680
Well take a seat my Prince.
The biggest mistake I'm seeing
23
00:01:21,680 --> 00:01:26,120
in 2026 are people pricing
properties based on what their
24
00:01:26,120 --> 00:01:30,120
neighbors sold in 2022.
Unfortunately, our market, it
25
00:01:30,120 --> 00:01:33,160
peaked out in 2022.
It's a long story when it comes
26
00:01:33,160 --> 00:01:37,320
to interest rates and property
prices, but this is the gist.
27
00:01:37,320 --> 00:01:40,720
So after the pandemic, the
Federal Reserve dropped interest
28
00:01:40,720 --> 00:01:43,680
rates to some of the lowest
interest rates in history.
29
00:01:43,680 --> 00:01:47,800
This inflated the purchase price
of properties across the
30
00:01:47,800 --> 00:01:50,320
country, right?
Everybody heard about the mania
31
00:01:50,320 --> 00:01:53,560
and the bidding wars in
2021-2022.
32
00:01:53,640 --> 00:01:57,480
Well, the inverse to that is
that the Federal Reserve saw
33
00:01:57,480 --> 00:02:00,480
this happening, saw the
inflation that was happening as
34
00:02:00,480 --> 00:02:03,520
a result of these low interest
rates, they decided to raise
35
00:02:03,520 --> 00:02:06,080
interest rates.
What happens when interest rates
36
00:02:06,080 --> 00:02:08,280
go up?
Our cap rates and our purchase
37
00:02:08,280 --> 00:02:12,680
prices come down South.
In 2021-2022, we had some of the
38
00:02:12,680 --> 00:02:14,560
lowest interest rates of all
time.
39
00:02:14,560 --> 00:02:18,040
Prices went up overnight.
Everybody thought they were 30%
40
00:02:18,240 --> 00:02:20,680
richer, and then the party's
over.
41
00:02:20,680 --> 00:02:25,120
Queued a hangover, 2025 hits.
Interest rates are back up in
42
00:02:25,120 --> 00:02:29,160
the six and 7%.
And unfortunately the inverse
43
00:02:29,160 --> 00:02:32,200
effect happened, right?
Interest rates went up, now
44
00:02:32,600 --> 00:02:36,640
purchase prices went down South.
Pricing a property based on what
45
00:02:36,640 --> 00:02:39,480
your neighbor sold their
property for in 2022,
46
00:02:39,720 --> 00:02:44,600
unfortunately is not a reality
of selling property in 2026.
47
00:02:45,080 --> 00:02:48,960
If you want to sell a property
in 2026, you're going to take
48
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that appraisal from 2021 and
you're going to shred it.
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I am seeing people selling
properties at a loss.
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00:02:55,680 --> 00:02:58,640
I have a whole video about how
Denver office buildings are
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selling for 97% less than what
they were purchased for pre
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pandemic, but we'll go into that
in another conversation.
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Let's get into tip #2 if you
want to sell a building in 2026,
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it needs to be priced correctly.
Properties that are not priced
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correctly sit on the market and
they lose leverage.
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Brokers and buyers have all the
data of the listing.
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We can see how long it's been on
the market.
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Properties that are priced
properly in 2026 can actually be
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sold for more.
The the whole strategy is
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pricing it appropriately and
achieving A bidding war, then
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00:03:33,280 --> 00:03:36,360
bringing the price up right.
Price it appropriately.
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Garner interest.
Sell as opposed to take a pup of
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opium.
List it in another stratosphere
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and pray some idiot comes along.
Those days are over.
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Don't list it like it's 2021.
List here on earth.
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Do not for the love of God price
your property with AI.
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There are so many amazing use
cases for AII.
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Use it every single day.
I'm a robot as no, I'm just
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00:04:01,920 --> 00:04:03,760
kidding, but this is
devastating.
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The AI platforms are not
sophisticated enough to
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00:04:07,200 --> 00:04:12,280
rationally create comps, nor do
they have the access to data
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that a professional would have.
Great example of this.
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I know of a group that for their
own property ran comps on
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ChatGPT.
The comps produced a number
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based on comps around the
country.
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Right, because chat is not
sophisticated enough, nor was
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00:04:29,000 --> 00:04:32,080
the prompt probably
sophisticated enough to actually
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recognize that comps need to be
within the state within the
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radius of the property.
This produced an unrealistic
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00:04:39,000 --> 00:04:43,800
opinion of price about actually
three times more than the actual
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value.
So now you have an ownership
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00:04:45,600 --> 00:04:49,000
group who thinks their property
is worth 3 times more because
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someone went on ChatGPT and
asked them the value of their
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property in 2026.
If you are pricing your property
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with AI, you're going to have a
bad time.
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Don't do that.
Please call me.
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Just call me tip #3 to sell a
commercial property in 2026.
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My days of dating are long gone,
but years ago, when I was going
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on a first date, I was wearing
heels.
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I was wearing perfume.
I might even shave my legs.
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Tip #3 is present properly when
you're going to sell your home,
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your realtor is going to tell
you to take all of your personal
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photos out your ugly furniture
and then they fill it back up
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00:05:33,200 --> 00:05:36,360
with other people's furniture
and they call it staging, right?
95
00:05:36,360 --> 00:05:40,360
This applies directly to dating
and commercial real estate.
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First impressions are everything
you need to treat every
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00:05:43,480 --> 00:05:47,560
interaction like a first date.
And if that means new paint,
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00:05:47,720 --> 00:05:51,040
cleaning up the property,
landscaping, if you want to
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00:05:51,040 --> 00:05:53,840
actually sell that property,
treat it like it's going on a
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first date.
Pick up the leaves, put on a new
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roof.
Let's make it presentable.
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Because first impressions are
everything in life and in real
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estate.
Tip #4 For selling a commercial
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property in 2026, it is not
about getting eyes on your
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property to get the property
sold.
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00:06:14,400 --> 00:06:17,960
It's about getting the right
eyes on your property to get the
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00:06:17,960 --> 00:06:20,760
property sold.
So now the question becomes, how
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00:06:20,760 --> 00:06:24,360
do you do that?
Areva and how much it costs.
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So first you're going to start
with Costar, that's $6000 a
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year.
Next you need Loopnet, that's
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00:06:29,560 --> 00:06:32,480
another 1200.
You're also going to need Krexi,
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00:06:32,480 --> 00:06:36,000
that's another 2400.
And the MLS, you know you pay
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00:06:36,000 --> 00:06:40,160
600 to start your membership
with the MLS and then another
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00:06:40,160 --> 00:06:43,480
$60.00 every month for that.
So take out your credit card
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00:06:43,480 --> 00:06:45,600
right now or your property is
not going to sell.
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Now all of a sudden hiring a
commercial broker doesn't sound
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00:06:49,080 --> 00:06:51,400
that bad, does it?
Let me give you an example.
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I went to a showing the other
day on a property.
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It was great and with the buyer,
they like it.
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00:06:56,920 --> 00:07:00,600
Now it turns out the property
next door was also for sale, but
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00:07:00,600 --> 00:07:04,240
we didn't know that because it
wasn't on costar, right?
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So if you're selling a
commercial property, the
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00:07:06,200 --> 00:07:08,120
property needs to be listed on
costar.
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00:07:08,360 --> 00:07:11,720
Selling Kubarja real Estate in
2026 is like the wild, Wild
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00:07:11,720 --> 00:07:14,400
West.
You could hire a completely
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00:07:14,400 --> 00:07:18,720
unqualified person who's not
going to put the property in the
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00:07:18,720 --> 00:07:21,800
right places with the right
eyeballs, and then your property
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00:07:21,800 --> 00:07:24,160
is going to sit on the market
and you're going to be like,
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00:07:25,680 --> 00:07:28,880
that's not good, that's bad.
Time is money, my friends.
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00:07:29,040 --> 00:07:33,520
Marketing effectively is putting
the property where the buyers
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are, not on Facebook
Marketplace.
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00:07:37,200 --> 00:07:39,240
Believe me, it's not on Facebook
Marketplace.
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00:07:39,520 --> 00:07:43,440
Tip #5 If you want to sell a
commercial property in 2026,
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00:07:43,480 --> 00:07:47,040
hire a professional.
You're not going to hire a
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00:07:47,040 --> 00:07:50,600
plumber to do your electrical.
Let me tell you a story right
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00:07:50,600 --> 00:07:53,200
now.
Next door to my house is a small
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00:07:53,200 --> 00:07:56,200
commercial property that is
owned by a woman who is a
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00:07:56,200 --> 00:07:59,760
residential broker.
Over the past few years, I have
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00:07:59,760 --> 00:08:03,720
watched her light hundreds of
thousands of dollars on fire
140
00:08:03,760 --> 00:08:07,400
because she refuses to hire
someone who actually knows what
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00:08:07,400 --> 00:08:09,480
they're doing to sell her
property.
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00:08:09,480 --> 00:08:13,080
I said, lady, let me sell this
property for you and she said
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00:08:13,080 --> 00:08:15,720
I'm.
A residential broker I know how
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00:08:15,960 --> 00:08:18,160
to make a deal.
You know that phrase like don't
145
00:08:18,160 --> 00:08:20,680
chase pennies while watching
dollars fly by?
146
00:08:20,680 --> 00:08:24,200
That's what my neighbor is doing
because she thinks she can sell
147
00:08:24,200 --> 00:08:26,480
it even though it's not on
costar.
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00:08:26,480 --> 00:08:27,760
It's not on Craig.
See.
149
00:08:27,760 --> 00:08:30,400
Anyway, call me when you want to
get that property sold.
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00:08:32,080 --> 00:08:35,039
This notion that you can sell it
yourself, the notion that your
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00:08:35,039 --> 00:08:38,679
cousin who's a residential
broker can sell it for a lower
152
00:08:38,679 --> 00:08:42,440
Commission is going to make you
lose money overall.
153
00:08:42,600 --> 00:08:46,640
You would not hire a dentist for
a vasectomy.
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00:08:46,840 --> 00:08:50,960
Why in the world would you hire
a residential real estate broker
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00:08:51,160 --> 00:08:52,680
to sell your commercial
property?
156
00:08:52,800 --> 00:08:55,600
Or worse, why would you try to
do it?
157
00:08:56,000 --> 00:09:00,480
Your sell And now for my ultra
secret listing hack.
158
00:09:00,680 --> 00:09:05,200
Having ChatGPT in your pocket is
like having a CMOI.
159
00:09:05,200 --> 00:09:07,200
Actually feel really bad for
people who got marketing
160
00:09:07,200 --> 00:09:10,160
degrees.
Because ChatGPT is better than a
161
00:09:10,160 --> 00:09:12,440
CMO.
We're not using AI to price our
162
00:09:12,440 --> 00:09:16,040
properties, but we are using AI
to sell our properties and this
163
00:09:16,040 --> 00:09:18,560
is how we do it.
In your property description,
164
00:09:18,600 --> 00:09:21,480
I'm going to prompt ChatGPT with
the following.
165
00:09:21,560 --> 00:09:25,320
Rewrite this listing description
using psychology and advanced
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00:09:25,320 --> 00:09:29,280
marketing techniques to make it
so that whomever is reading it
167
00:09:29,560 --> 00:09:32,880
can't help but reach out to me
to learn more.
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00:09:33,200 --> 00:09:35,360
So if you're thinking about
selling at commercial property
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00:09:35,360 --> 00:09:39,760
in 2026, understand this
strategy matters more than ever.
170
00:09:39,800 --> 00:09:42,400
If you want a second opinion on
pricing or positioning your
171
00:09:42,400 --> 00:09:45,600
property in 2026, call me.
Head over to The Warehouse
172
00:09:45,600 --> 00:09:49,600
hotline.com and hit me up.
Thank you for listening.
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00:09:49,640 --> 00:09:52,160
Comment your commercial real
estate questions and we'll see
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00:09:52,160 --> 00:09:52,840
you soon.
