What separates a one-off broker from a trusted advisor?
In this episode, Aviva Sonenreich sits down with Marcy Moneypenny, a 35-year commercial real estate veteran, to unpack why client experience — not just transactions — defines long-term success in brokerage.
Marcy shares timeless lessons on listening, building relationships that last decades, and evolving with technology to serve clients better. Whether you’re a broker, investor, or CRE leader, this conversation is a masterclass in how to build a business people remember.
Chapters:
00:00 – Intro
00:42 – Traits of top performers in commercial real estate
03:44 – What client experience really means
06:11 – How to build lasting relationships with clients
07:06 – The art and science of modern brokerage
08:30 – What type of posts perform best in real estate
11:09 – Client expectations around data and transparency
17:49 – How owners can identify the right brokers
18:40 – How brokers can stand out and differentiate themselves
21:20 – Dealing with broker fatigue and long sales cycles
23:48 – Two types of seasoned professionals (and which one thrives)
27:18 – Pivoting between clients with different profiles
29:39 – Why being a people-pleaser hurts in CRE
31:22 – Where to find and follow Marcy Moneypenny
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📍 Visit our office:
Address: 2 Adams St, 601 Denver, CO 80206 USA
✅ Recommended Playlists:
👉 COMMERCIAL REAL ESTATE:
https://www.youtube.com/watch?v=qWRkMV-fVe0&list=PLQ9iGGfw_1jRVsB7nJFP5Ucox8dZ8AfFf&pp=iAQB
👉 WHY WAREHOUSES:
https://www.youtube.com/watch?v=qWRkMV-fVe0&list=PLQ9iGGfw_1jSSPnfWXJV7hSxlcopQqYjg&pp=iAQB
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👉 Commercial Real Estate : Why Warehouses?
https://www.youtube.com/watch?v=qWRkMV-fVe0
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✅ About Aviva Real Estate.
Aviva joined the family business at 22, hell-bent on proving her way.
Aviva noticed a significant gap in how Commercial Real Estate utilized the internet. She quickly integrated modern marketing practices through automation, data analytics, and social media strategy to expand the company rapidly. Meanwhile, the internet was not only changing the overall practices of commercial real estate, but it was also controlling how the general public needed commercial real estate as a whole.
With a strong passion for helping people create their destinies, Aviva and the Warehouse Hotline use social media to speak to +1.2 million followers on TikTok and Instagram under the alias, @AvivaRealEstate, to share a wealth of knowledge on one of the industry’s most rapidly growing markets. Aviva’s expertise has earned her a spot on the Forbes Real Estate Council, and she was named CREI’s #1 Instagram Influencer in Commercial Real Estate.
For Collaboration and Business inquiries, please use the contact information below:
📩 Email: aviva@warehousehotline.com
🔔 Subscribe to The Channel Aviva Real Estate to stay updated on commercial real estate trends and insights from industry influencer Aviva:
https://www.youtube.com/channel/UCkIsZ097ooWj53MoXjGrs-g
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Disclaimer: We do not accept any liability for any loss or damage which is incurred by you acting or not acting as a result of listening to any of our publications. For all videos on my channel: This information is for general & educational purposes only. Always consult with an attorney, CPA, or financial professional for advice based on your specific situation.
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