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Episodes

The YouTube Playbook for Commercial Real Estate
190
June 24, 2026

The YouTube Playbook for Commercial Real Estate

Most commercial real estate professionals still rely on referrals, cold calls, and old-school networking. Tyler Cauble built one of the largest commercial real estate audiences on YouTube—and turned that content into real deals, investors, consulting opportunities, and a national platform. In this episode, Aviva Sonenreich sits down with Tyler Cauble to talk about how YouTube changed his commercial real estate business, why brokers and investors should be building online authority, and how conte...
The New Rules of Commercial Real Estate Lead Generation
188
June 17, 2026

The New Rules of Commercial Real Estate Lead Generation

Most brokers know they need leads. Very few understand how clients are actually finding brokers in 2026. In this episode, Aviva Sonenreich and Amy Calandrino break down the new rules of commercial real estate lead generation, from YouTube and SEO to ChatGPT, Gemini, Perplexity, and personal branding. They discuss why online authority is no longer optional and how brokers can use content to build trust before a prospect ever picks up the phone. Key Topics Discussed: Why commercial real estate lea...
The 4 Rules Every 1031 Investor Should Know
187
June 15, 2026

The 4 Rules Every 1031 Investor Should Know

In this episode of Commercial Real Estate Secrets, Aviva sits down with 1031 exchange expert Dave Foster to break down the four rules that have helped investors preserve wealth, grow portfolios, adapt to changing markets, and create long-term financial freedom through real estate. Key Topics Discussed: The first rule: how tax deferral accelerates wealth creation Strategies for consolidating, diversifying, or upgrading real estate holdings How some investors use 1031 exchanges as part of their re...
Why Buying Dirt Can Outperform Rental Properties
185
June 8, 2026

Why Buying Dirt Can Outperform Rental Properties

Most real estate investors are taught to focus on cash flow. Buy a rental property. Collect rent. Repeat. But what if one of the best investments in real estate isn't a building at all? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with land banking expert Brad Warren to discuss why some investors are choosing to buy raw land instead of rental properties, how land banking works, and why patient investors have generated life-changing returns by simply owning dirt i...
How AI Is Changing Commercial Real Estate Leasing Forever
184
June 3, 2026

How AI Is Changing Commercial Real Estate Leasing Forever

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Liz Hart, President of Leasing at Newmark, to discuss how AI is reshaping commercial real estate leasing, negotiations, brokerage strategy, and the future of the industry. Key Topics Discussed: How AI is changing commercial real estate leasing and brokerage Why brokers still matter in an AI-driven world How landlords can better position assets in today’s market Why move-in-ready space is outperforming outdated inv...
How to Get Clients Without Pitching (GaryVee's Playbook)
183
June 1, 2026

How to Get Clients Without Pitching (GaryVee's Playbook)

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich shares a segment from her conversation with entrepreneur, investor, and marketing expert Gary Vaynerchuk (GaryVee). Gary Vaynerchuk explains why the best way to win clients, build relationships, and grow your business is to give value before asking for anything in return. Key Topics Discussed Why expecting business from every relationship is a mistake The real meaning behind "Jab, Jab, Jab, Right Hook" How podcasting can become ...
Zillow vs CoStar: What’s Really Happening to Real Estate Data
182
May 27, 2026

Zillow vs CoStar: What’s Really Happening to Real Estate Data

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with commercial real estate advisor and tech-forward broker Kayla Mahoney to break down one of the biggest shifts happening in real estate right now: the battle over data. Key Topics Discussed: Zillow vs CoStar and the future of real estate data Why commercial real estate brokers still provide value in the AI era How CREXI, LoopNet, and CoStar are changing deal flow The hidden economics behind commercial real estate pl...
Gary Vee’s Content Scaling Strategy Still Works
181
May 25, 2026

Gary Vee’s Content Scaling Strategy Still Works

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich revisits a powerful conversation with entrepreneur, investor, and media pioneer Gary Vaynerchuk, better known as Gary Vee. Gary breaks down what most professionals still misunderstand about content creation, social media, personal branding, and scaling attention online. The conversation focuses on how business owners, commercial real estate professionals, and entrepreneurs can create authentic content consistently without burnin...