Episodes

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Jared Kleinstein, founder of Fresh Tape Media and Gondola, to break down how content creation, branding, and digital leverage are changing in 2026. The conversation dives deep into: Why businesses obsess over the wrong metrics online What trends in content creation are overrated Why mid-form YouTube content may be the future How creators and brands should think about distribution in 2026 The importance of bui...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich brings back a powerful conversation with entrepreneur, investor, and marketing expert Gary Vaynerchuk — better known as Gary Vee. Gary Vee breaks down what he would actually do if he were running a commercial real estate brokerage in 2026, including: Why LinkedIn is massively underutilized in commercial real estate How podcasts can become the foundation of a content strategy Why YouTube Shorts and search-driven content matter...

What happens when you lose money in real estate, and how do you come back from it? In this episode, we sit down with Rod Khleif to break down what it really looks like to lose everything and rebuild. Rod has owned more than 2,000 properties, built 29 businesses, and coached investors who now control over 300,000 multifamily units. But one of his biggest lessons came from losing $50 million during the 2008 financial crisis and starting over. Inside this episode, we cover: • What Rod’s portfoli...

What does it actually look like to balance business, family, and ambition In this episode of Commercial Real Estate Secrets, Aviva Sonenreich revisits a powerful conversation with Gary Vaynerchuk, better known as Gary Vee, about the truth behind entrepreneurship, parenthood, personal growth, and giving yourself grace through different seasons of life. Whether you are building a company, growing your career, raising children, or navigating change, this episode offers a grounded and honest persp...

In this episode, we break down a simple 4-step commercial real estate leasing strategy most warehouse owners miss — and how to turn vacant industrial space into a cash-flowing asset. If your warehouse for lease has been sitting empty for months, it’s usually not bad luck—it’s a strategy problem. We walk through a real example of a landlord who went from 9 months of vacancy to a signed lease in just 6 weeks, and what actually changed to attract the right tenant. Inside this episode, we cover: H...

In this episode of Commercial Real Estate Secrets, we break down why most CRE content gets ignored—and what actually drives engagement, relationships, and real deal flow in today’s market. If you’re still posting “just listed” and “just sold” and wondering why nothing is happening, this episode will change how you think about marketing. What you’ll learn in this episode: • Why most commercial real estate social media posts fail • The biggest misconception brokers have about content and market...

Still think water isn’t part of commercial real estate? It might be the most important asset you’re not thinking about. In this episode, we break down the hidden world of buying and selling water rights—and why it’s becoming one of the most critical (and overlooked) factors in real estate development, especially in Colorado and the Mountain West. If you’re a developer, investor, or commercial real estate professional, understanding water rights could completely change how you evaluate land, r...

One LinkedIn post turned into multiple deals. Not likes. Not impressions. Actual business. Most brokers are tracking the wrong metrics—and missing the real opportunity. What you’ll learn: Why you’re NOT too late for LinkedIn What the real end game of social media actually is The biggest mindset shift holding brokers back Why your marketing approach needs to change (now) The brokers winning today aren’t louder— they’re more visible, more consistent, and more intentional. 👉 Listen to th...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Will Curtis to break down what actually drives success in commercial real estate deals. What you’ll learn from this episode: What really causes deals to fall apart in commercial real estate How top brokers think differently about deals and risk Why discipline and consistency outperform talent in CRE Where AI is starting to change leasing and deal flow The hidden factors that separate average vs. el...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich and Justin Ryder breaks down how coaching, structure, and consistency can completely transform a broker’s trajectory—from grinding through deals to building a scalable, intentional business. What You’ll Learn in This Episode How coaching helps brokers transition from small deals to institutional-level transactions Why systems and processes matter more than working harder The real reason top brokers seem to have more time and ...