Episodes

Behind every commercial real estate deal is one thing that matters most: capital. In this episode, Aviva Sonenreich sits down with Peter Zabierek, CFA, Senior Portfolio Manager at Easterly Funds, to discuss how REITs work, what public real estate markets are signaling about the future of commercial real estate, and why sectors like industrial, senior housing, and data centers continue to attract institutional capital. If you're an investor, property owner, broker, or business owner who wants to...

Industrial Outdoor Storage (IOS) is one of the fastest-growing and most misunderstood sectors of commercial real estate. In this episode, Aviva Sonenreich explains what IOS is, why these properties are so valuable, and who actually uses them. You'll also learn how sale-leasebacks create value, why zoning can make or break a deal, and the five biggest lessons every IOS owner should know. Whether you're an investor, owner, or simply curious about industrial real estate, this episode will change th...

Retail is far from slowing down. In this episode, Aviva Sonenreich sits down with Tori Nook, Founder and CEO of Anchor Retail, to discuss the retail trends shaping 2026, which tenants are actively expanding, and why concepts like Dutch Bros, Seven Brew, Human Bean, and Swig continue to open new locations despite economic uncertainty. They also explore what's driving today's retail market, from grocery-anchored centers and build-to-suit opportunities to the long-term effects of inflation, interes...

Tired of feeling like the biggest commercial real estate firms are the only path to success? In this episode, Aviva Sonenreich sits down with Tori Nook, Founder and CEO of Anchor Retail, to discuss why many top-producing brokers are choosing boutique firms, the power of building a personal brand, and how technology and marketing are reshaping commercial real estate. Whether you're an experienced broker, a new agent, or building your own commercial real estate business, you'll learn practical st...

What makes one commercial real estate broker the first call while everyone else gets overlooked? In today's market, it's not just experience or market knowledge. It's trust, visibility, and consistently showing up before a client ever needs you. In this episode, Aviva Sonenreich joins Jenn Quader, Founder and CEO of Smart Agency, to discuss how content, personal branding, and social media have transformed her commercial real estate business. Aviva shares the strategies that helped her build on...

What if your biggest client took eight years to win? In commercial real estate, the best relationships aren't built overnight. They're earned through patience, consistency, and years of creating value long before a deal ever happens. In this episode, Aviva Sonenreich sits down with Cory Zelnik, Founder of Zelnik & Company, to discuss what it really takes to build long-term client relationships in commercial real estate. Key Topics Discussed: Why it took eight years to win Panda Express as a c...

Most property owners assume their insurance company is on their side after a fire, flood, or major property loss. But what if the person adjusting your claim isn't actually working for you? In this episode, Aviva Sonenreich sits down with public adjuster Andy Gurczak to unpack one of the least understood professions in commercial real estate and property ownership. Andy explains how public adjusters advocate exclusively for policyholders, why insurance claims are often delayed, denied, or under...