From $1M to $100M Deals: The Coaching Strategy Top CRE Brokers Use

0:00 What coaching has added to my life is probably the I'm focusing on the systems and processes that will allow me to be more consistent, you know, work a little less intensely and a little more consistently on the right things. Maybe free up some time. Like many people listening to this, I probably do a little too much commercial real estate work. Maybe you should take a step back a little bit. But yeah, coaching has been super helpful. Are you doing, do you have a personal coach? You talk about that on the show a ton. No, I haven't talked about it a ton. I have. I'm, I'm happy to talk about it. You know what really stuck with me at Masmo Khan? The conference room sure was when they said athletes have coaches.

0:42 So oh, yeah, you got, I'm watching, you know, these athletes for the Denver Broncos and the Nuggets and they're all being coached and they're running around and I, that really stuck with me. Oh, you know, and I've found nothing but value in our coaching and the fun levelled up my game immensely. You know, got the confidence to go for the $100 million building when I generally wouldn't have prior though coaching. I have found it to be tremendously valuable and excited to see. I've only been doing Massimo the coaching since November of 23.

1:26 OK, Yeah, I'm yeah. How long? Are you? I'm like November 24. I was like you, but I was sitting there thinking like I just didn't quite get it. You know, I'd seen I'd seen the process from a distance and then going to the conference and you see a lot of your heroes and people that are very high income earning, proficient team leaders who also have time, you know, more free time. And that's when it kind of clicked. And frankly, I just feel compelled to share too, is like one of my biggest surprises was the guy who runs, you know, into the company, Rod. He just cares. Like I kind of thought it was a sales thing. Rod, if you're listening to this, I'm sorry, I didn't mean to judge.

2:11 I just thought it was being called to like spend another couple 1000 bucks on this, this, this, this or whatever. But when I was there, I was kind of like very touched, you know what I thought like, oh, I feel like actually cared about. Like, there's this idea of like, I want brokers to have more freedom and, you know, improve the lives and more time and, you know, to dream bigger dreams. So it's pretty cool. Super eye opening to just understand that you could do a, you know, a deal for one million, a deal for 10 million or a deal for 100,000,000 and who's to say that you're the broker in the bracket of the 1,000,000 versus the 100 million that person who is delineating that is you?

2:58 And that's right. And you know, facing that and like you said, talking to people who are 7-8 figure annual earners who have systems and you know, it's they're it's not sleazy sales, it's fun. It's actually very rewarding and fun. And you know, now I talk to owners and you know, it's not just like, hey, do you want to sell your building? No buy you know it's the long game As opposed to a A1 or A2. Yes, when you call and say I'm actually calling you for a different reason, you know, I'm I'm on your team. Actually. You may not want to sell tomorrow or ever, but you should at least understand the decision, the the information that would guide those decisions around the market.

3:47 And I think people sort of, you know, open up and they decompress a little bit. They take a deep breath and you know, they're like, I'm not a very quickly the I'm not interested goes into like, OK, what do you got to say?