The Lead Generation System Behind Million-Dollar CRE Deals

How do top commercial real estate brokers consistently find clients and off-market deals? In this episode, Aviva Sonenreich interviews Rob Velez about the prospecting systems behind his business, including cold calling, LinkedIn outreach, email marketing, CoStar, virtual assistants, and social media. They also discuss why specialization leads to bigger opportunities, when brokers should stop chasing every deal, and how commercial real estate brokerage can become the best education for building long-term wealth through investing.