Most businesses still don’t understand content in 2026.
In this episode, Aviva sits down with entrepreneur Jared Kleinstein to discuss AI, creativity, content distribution, modern media businesses, and why most companies are still thinking about marketing the wrong way.
They break down how AI is changing creative work, why distribution matters more than followers, the future of content creation, and how businesses can build attention in a world where everyone is competing for it.
Chapters:
00:00 - Intro
02:35 - Buying a campus for your business
04:13 - From in-house operator to commercial real estate owner
07:03 - The decision that changed everything
09:51 - What changed in content production in 2026
12:39 - Overrated trends in content creation
13:39 - Underrated trends creators are missing
14:40 - Gondola Sports Summit explained
16:53 - Breaking into the sports industry
19:16 - Advice for businesses trying to build an audience
20:52 - Advice to my 25-year-old self
23:00 - What’s next for Fresh Tape?
27:16 - Overrated vs underrated
#ai #contentstrategy #business #commercialrealestate #creinvesting
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