You've probably seen Mitch Roschelle on Fox Business, Bloomberg, or NewsNation breaking down commercial real estate trends — but his media career started with a single appearance and a phrase he almost missed the meaning of entirely.
In this episode, Mitch shares how "come back soon" became the tip that launched a recurring TV career, why understanding exactly who's watching (and how they're watching) changed the way he approached every segment, why warehouses and industrial real estate almost never make headlines despite running the economy, and what media exposure actually does — and doesn't — do for your business.
CHAPTERS
0:00 How One TV Appearance Turned Into a Recurring Gig
1:57 "Come Back Soon" Is Code (And He Didn't Know It)
7:17 Why Knowing Your Audience Changes Everything
9:19 Why Warehouses Almost Never Make the News
15:39 Does Media Exposure Actually Build Credibility?
18:49 Where is media heading right now
#commercialrealestate #creinvesting #brokerlife #media
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