Sales Gets You In the Door. 30 Years in the Business Taught Him What Keeps You There.

Sales gets you in the door. This is what keeps you there — according to Ken Ashley, Executive Director at Cushman & Wakefield, who's spent 30 years building a name for himself in commercial real estate.In this episode, Aviva sits down with Ken to talk about the brutal first year that almost made him quit the business entirely (8.5 months with zero closed deals), the three decisions he made after the 2008 crash that changed everything financially, and why he became one of the first brokers in the industry to build a personal brand on social media back in 2009. That early bet eventually turned a COVID-era Twitter list into CREI Summit, the conference where some of the top producers in the industry openly share the exact strategies most brokers keep secret — including the "meet sheet" system Ken now teaches every young broker who asks him for advice.