The LinkedIn Strategy That Helped Him Stand Out in Real Estate

What if the LinkedIn posts nobody notices today could bring you clients tomorrow? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Gabe Einhorn, co-founder of Nesso and former commercial mortgage broker, to discuss how he turned daily LinkedIn posts into a competitive advantage. After months of little engagement, Gabe began attracting clients, closing deals, and eventually generating millions of views across social media. They also explore how personal branding creates business opportunities and whether social media or AI offers the greater advantage in real estate. If you're a broker or business owner wondering whether posting consistently is worth the effort, this conversation might change how you think about showing up online.