Building a commercial real estate brand today isn’t about perfection — it’s about authenticity, consistency, and giving real value. In this episode, Aviva Sonenreich sits down with James Bean to break down how she built one of the most recognized personal brands in CRE. They talk about: ➡️ how Aviva…
Finding a mentor doesn’t have to be complicated — it just takes the right approach. In this short video, you’ll learn the 3 simple steps to connect with top performers in any field — whether it’s real estate, music, or business. The third step is where most people fail… don’t…
When you’re new in commercial real estate, you take every client with a pulse. But that’s not how top brokers operate. Understanding a client’s level, needs, and experience and placing them with the right broker saves time, improves service, and protects your business. Not every client is the right client.…
Most borrowers wait too long to talk to their lender — and once a CMBS loan hits special servicing, the terms get worse fast. Here’s why acting early protects your leverage.
When it comes to CMBS loans, waiting is the biggest mistake you can make. In this episode, Aviva Sonenreich and CMBS advisor Michael Cohen break down why being proactive with your lender is the only way to protect yourself, secure an extension, or negotiate a modification. Once a CMBS loan…
Only 13% of people on LinkedIn get any likes or engagement — which means every comment you receive is extremely rare. Marcy Moneypenny explains why most users “post and ghost,” never responding to the people who do engage. But if you treat every comment like gold, you’ll build stronger relationships,…
In commercial real estate, you hear “no” more times than you can count. But as Marcy Moneypenny explains, a no isn’t rejection — it’s timing. Learning to treat “no” as “not yet” is what separates resilient brokers from everyone else. If you want to succeed in CRE, persistence is the…
If your landlord won’t call you back, don’t lose your cool — get strategic.
In commercial real estate, nothing replaces knowing your market cold. Marcy Moneypenny explains why top brokers always understand their data, comps, pending sales, and local intel — and why confidently calling it “my market” changes how clients see you. If you want to stand out in CRE, this is foundational.…
Deals that drag on for 12–18 months can burn out even the best brokers. Aviva explains how she handles deal fatigue by playing the long game, planting seeds, and understanding that the work you do today often pays off years later. In commercial real estate, patience, consistency, and resilience are…
Aviva Sonenreich shares how one completely random LinkedIn post ended up landing her a multi-million dollar commercial real estate client. In CRE, the posts that resonate most aren’t the polished deal announcements — they’re the human moments that show who you are. If you’re trying to grow your presence or…
Real estate isn’t just about numbers — it’s about knowing the full story before you buy in.
CMBS loans look great on the surface — big money, great terms, and easy approval. But once your loan is sold off and sliced into bond strips, you no longer have anyone to call when something goes wrong. Michael Cohen explains the hidden downside of CMBS financing, why servicers won’t…
We break down a truth every commercial real estate professional needs to hear: Nothing happens instantly. Not in deals and not on social media. Hustle, consistency, and authenticity beat quick wins every time. If you’re playing the long game in CRE, this mindset is everything. #commercialrealestate
Commercial Mortgage-Backed Securities — better known as CMBS loans — have become one of the most talked-about financing tools in commercial real estate. But before you sign one, it’s worth understanding what you’re really agreeing to. In this episode, Aviva Sonenreich sits down with Michael Cohen, a commercial real estate…
Learn this, and your family will thank you for generations.
Multifamily or industrial? If you’ve ever debated where to invest, this breakdown might change your mind. When simplicity, stability, and scalability matter, industrial real estate wins every time. full episode: https://youtu.be/q2-Nn0ycwYU #commercialrealestatee #investmentproperty #realestateinvesting
Two ways to get investors: 1️⃣ Ask your rich friends — only if it’s a good deal. 2️⃣ Or make the buy-in smaller and bring more people in. Either way… don’t pitch dumb deals.
Where should you invest in Colorado commercial real estate right now? In this solo episode, Aviva Sonenreich breaks down three real buildings she’d buy today, from tech-infused industrial properties in Boulder to high-credit tenants near Denver International Airport. You’ll also learn her CoStar search hack that helps brokers and investors…
Everyone’s talking about AI — but how are brokers actually using it? In this clip, Aviva Sonenreich and Topher share real-world examples of how their team uses custom GPTs to automate voiceovers, lease reviews, and invoice generation — saving hours every week. It’s not about replacing people; it’s about letting…
Paying rent on time isn’t just being responsible — it’s a strategy. When renewal season hits, your landlord already knows you’re low-risk and high-value. That means more leverage, fewer rent hikes, and better terms. Small habit. Massive payoff.
AI isn’t replacing brokers — it’s helping the best ones work smarter. In this clip, Aviva Sonenreich and Topher share the first steps to start using AI tools in commercial real estate: from finding time-saving tools, to customizing and automating your workflows. The future of CRE belongs to those who…
