Sales gets you in the door. This is what keeps you there — according to Ken Ashley, who's spent 30 years as Executive Director at Cushman & Wakefield and become one of the most recognizable voices in commercial real estate.
Ken tells Aviva about the brutal first year that almost made him quit the business entirely (8.5 months with zero closed deals), the three decisions he made after the 2008 crash that changed everything financially, and why he became one of the first brokers in the industry to build a personal brand on social media back in 2009. That early bet eventually turned a COVID-era Twitter list into CREI Summit, the conference where some of the top producers in the industry openly share the exact strategies most brokers keep secret — including the "meet sheet" system Ken now teaches every young broker who asks him for advice.
0:00 The Sales vs. Marketing Divide
1:04 His Rough First Year in CRE
3:02 What a Tenant Rep Actually Does
5:32 Building His Brand After 2009
9:25 How CREI Summit Started
11:57 Why CREI Summit Actually Works
17:09 The "Meet Sheet" System
#commercialrealestate #realestatemarketing #personalbranding
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