Why 75% of Her Content Has Nothing to Do With Real Estate

Stop pitching and start connecting to master commercial real estate networking effectively. Learn why relationship building beats direct sales every time.

75% of Fly Jamerson's content has nothing to do with commercial real estate — and she thinks that's exactly why it works. In this episode, Fly breaks down why niche educational posts often get crickets while general, entertaining content quietly builds the strongest relationships, why she keeps a "fear list" and forces herself to face one every week, and what she's learned from cold-calling some of the biggest names in commercial real estate to build a content series from scratch.

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CHAPTERS:
0:00 Hook: 75% of Her Content Has Nothing to Do With Deals
0:20 Meet Fly Jamerson (and How They Met)
1:47 Her Fear List and the Leap Into Content
2:35 Why Most CRE Marketing Is Boring, and the Best Advice She's Gotten
4:56 Why "Value-Add" Posts Get Crickets, and the Case for Entertainment
7:57 A Game of CRE "Would You Rather"
10:28 What "Sonder" Means, and What Makes Her Happy

#commercialrealestate #creinvesting #tenantrepresentation #brokerlife #realestatecareer

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