May 13, 2026
What Losing $50 Million Taught Me About Real Estate Investing
What happens when you lose money in real estate, and how do you come back from it?
In this episode, we sit down with Rod Khleif to break down what it really looks like to lose everything and rebuild.
Rod has owned more than 2,000 properties, built 29 businesses, and coached investors who now control over 300,000 multifamily units. But one of his biggest lessons came from losing $50 million during the 2008 financial crisis and starting over.
Inside this episode, we cover:
• What Rod’s portfolio looked like before the crash
• The key mistakes that led to losing $50 million
• Why single-family investing failed at scale in his case
• What actually happens when cash flow disappears
• The mindset required to recover after a major loss
• How to break out of analysis paralysis and take action
• Why focus and environment matter more than most people think
• The role of giving back in long-term success
This episode is about more than real estate strategy.
It is about how to respond when things go wrong and how to rebuild with intention.
If you are investing, building, or thinking about getting started in commercial real estate, this will give you a clear perspective on risk, recovery, and resilience.
Who this is for:
• Investors navigating uncertainty or losses
• Entrepreneurs building long-term wealth
• Anyone serious about commercial real estate
👉 Find better commercial real estate investments in Denver:
https://warehousehotline.com/buy-commercial-property-denver/
We help investors source opportunities, underwrite deals, and negotiate strong terms.
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In 2006, my net worth went up
$17 million while I slept.
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You might say wow.
And I said wow, and I got a head
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so big I could barely fit it
through a door.
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I thought I was a real estate
God.
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And you know when that happens,
God of the universe will give
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you a nice little smack down.
2008 I conservatively lost about
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$50 million.
How did you lose $50 million in
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the 2008 crash?
I am a Dutch immigrant, you
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know, think wooden shoes and
windmills.
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Immigrated when I was six years
old with my brother Albert, my
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mother's Vontia, and we ended up
in Denver, Co and we really
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struggled financially.
You know, I remember eating
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expired food, believe it or not,
they had an expired food store
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back then.
And drinking powdered milk with
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our cereal in the morning
because it was cheaper than real
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milk.
And wearing hand me down clothes
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from the Goodwill in the
Salvation Army all the way
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through junior high school till
I lied about my age when I was
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14 because I was tall and told
him I was 15 and got a job at
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Burger King flipping Burger so I
could buy my own freaking
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clothes, you know, and then
ultimately buy a car, which, you
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know, every kid that age wants.
And, you know, we struggled.
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And, you know, my mom babysat
kids so we'd have enough money
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to eat and with their
babysitting money.
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She was a bit of an
entrepreneur, no formal
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education.
She invested in the stock market
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successfully and also invested
in real estate.
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Well, her first real estate
acquisition was the house right
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across the street that she
bought when I was 14 for about
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30 grand.
Then when I was 17, she told me
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she'd made $20,000 in her sleep
and he'd gone up in value
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20,000.
Like what now?
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This is when 20,000 was a lot of
money, like screw college, I'm
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getting into real estate.
So I got into real estate,
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actually got my real estate
broker's license right when I
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turned 18.
Back then you could do that with
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education.
You didn't need experience.
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They got smart.
Now you need to experience
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before you can have your own
office be a broker.
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But I was smart enough to go
work for another broker, but I
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was still living at home.
I made about 8 grand my first
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year.
I made about 10 grand my second
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year, but my third year I made
over $100,000.
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So what happened between year 2
and year three that caused me to
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10X my income?
What would happen was I met a
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guy, I was the broker I was
working for actually, that
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taught me about the importance
of mindset and psychology, how
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80 to 90% of your success in
anything is just that.
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Only 10 to 20% is the real
estate stuff we talked about on
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our podcasts.
You know, it's really the do
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when it's the keep doing.
And so Fast forward to today,
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I've owned over 2000 houses.
I've also owned thousands of
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apartment units.
I'm buying senior housing now.
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I'm starting to, I've already
bought some of that, you know,
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00:02:15,880 --> 00:02:20,760
and in 2006, my net worth went
up $17 million while I slept.
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You might say wow.
And I said wow.
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And I got a head so big I could
barely fit it through a door.
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00:02:26,440 --> 00:02:28,080
I thought I was a real estate
God.
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00:02:28,080 --> 00:02:30,240
And you know, when that happens,
God of the universe will give
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00:02:30,240 --> 00:02:33,760
you a nice little smackdown.
2008, I conservatively lost
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about $50 million.
And So what I'm known for
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talking about on my podcast and
at my boot camps and whatnot
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with my students is the mindset
it took to have 50 million to
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lose in the 1st place.
And maybe as important, maybe,
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maybe more important than my
said took to recover from losing
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50 million.
OK.
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I want to hear the story.
How did you lose $50 million in
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the 2008 crash?
So I had 800 houses along the
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Gulf Coast of Florida.
OK.
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And, and one of the issues, big
issues with the logistics of it,
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because I had houses two hours
north of me, two hours South of
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me and everywhere in between,
just swath along the coast of
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Florida.
Florida has no state income tax,
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so property taxes are higher.
Although De Santis, God love
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him, he thinks he's going to
eliminate property taxes.
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They already passed the House.
If it passed the Senate, we
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won't have property taxes here.
But at that time, property taxes
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were higher, which impacts cash
flow.
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I had properties in wind and
flones, flood zones, higher
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insurance impacts cash flow.
But what killed me was the
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maintenance.
I these houses were primarily C
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Class houses.
You know, there's ABC and DA's,
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the new stuff D is the hood.
Stay out of the hood.
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Maintenance is what killed me
because, you know, if I, if I
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sent someone to one of my
apartment complexes, we could
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stockpile parts, plumbing parts,
electrical parts, door locks,
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window locks, a appliance parts,
you name it, and they're in and
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out in an hour.
The maintenance guy, if I had to
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send them to one of my houses
that's an hour and a half away,
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they have to go see what's
wrong.
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Every house is different.
They can't stockpop parts.
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Then they have to go find a Home
Depot or a Lowe's.
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We have an account.
You know what took an hour at
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one of my apartment complexes?
Took all day at one of these 800
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houses.
So they never really cash flowed
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That one.
I was only at a 30% loan to
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value.
OK, I only owed $0.30 on the
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dollar and still crashed and
burned.
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Yes, Houses just don't cash flow
well period, because they have
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their own taxes, insurance,
everything else.
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What really killed me was I
didn't pay attention to tenant
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demographics back then.
You know, if they had a job or
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they had good income, they had
good credit and I paid the at
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least a month's deposit, maybe
more.
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Sometimes I let him rent.
Well, what I discovered when the
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proverbial, you know, what hit
the fan was most of these people
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were contractors, plumbers,
electricians, drywallers,
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painters, roofers at work fell
off a Cliff in 2008 and 9 they
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didn't have work.
So it was like the perfect
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storm.
Now you want to hear something
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crazy?
My Portfolio by the end of 2009
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was upside down.
It dropped more than 70% value
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anyway, but that's that's what
happened in 2008 now, But what,
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what got me was, you know, those
apartment complexes would have
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survived, but Rod and his
brilliance cap cross
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collateralized packages of
houses with his apartment
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complexes to save 50 basis
points, you know, half percent
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interest.
So I lost everything.
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But if I hadn't done that, I'd
still have those apartment
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complexes.
They pulled back about 11%, but
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they could have easily survived.
And so I started my podcast
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about, you know, 10-11 years ago
just to tell people, you know,
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if you're going to buy and hold
real estate, for God's sakes, do
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multifamily, don't do single
family.
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Ask me how I know they do multi.
So I started my podcast and it
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turned into, you know, that it's
I'm over 30 million downloads at
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this point.
So it's I think it's pretty much
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the largest in my space, which
doesn't sound like a lot in the
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social media world, but for
podcasts it's not bad.
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And I was telling you before we
started, my student success is
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extraordinary.
Yeah.
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My students own about 300,000
multifamily and they're every
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other asset class as well.
You're in, I know you're an
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industrial flex spaces.
They own a ton of that senior
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housing, student housing, self
storage, mobile home parks, you
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name it.
It's just such a blessing.
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So instead of OK, how did you
come back from losing 50
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million?
Tell me about the mindset.
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Yeah, it's very simple because
it's the same mindset you used
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to get started.
If you're listening and you
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haven't gotten started yet, take
some notes here because I'm
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going to tell you what I did to
have 50 million to lose and what
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I did to get it back, OK?
And it starts with with with
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goals.
You got to know what the hell
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you want and why you want it,
because how do you get anything
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if you don't know what it is,
right?
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You got to know what it is you
want and why you want it.
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You've got to create what
Napoleon Hill calls a burning
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desire.
You got to have that hunger
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because you got to have the the
ability to push through fear, to
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push through any limiting
beliefs that you have.
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Or maybe you're comfortable and
that comfort zone is a nice warm
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place.
We all know nothing grows there,
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right?
So you got to want it.
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So it starts with goals.
People spend more time planning
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a freaking birthday party than
they do designing their lives.
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Doing your goals is designing
your life.
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Do your goals, have your spouse
do your do their goals, have
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your kids, if they're over 10
years old, do it.
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Design their life.
And then you got to make a
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decision.
You know the Latin root for the
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word decision means to cut off.
So you're not dipping your toe
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in the water.
You're not, you know, 1 foot in,
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one foot out.
And this is what I did back when
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I lost everything.
I reassociated with my goals.
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I, I crawled out from underneath
the rock I was hiding under.
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I'm like, OK, get up your big
puss and go make something
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happen again and made that
decision.
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And you know, like I said, I
don't mean just thinking about
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doing something.
I mean you're committed to it.
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Like if you're going to a great
analogy for a real decision
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would be if you're going to
attack the island in battle, you
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burn your ships because you're
taking their damn ships home.
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That's a decision.
It's freaking done.
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Then once you make that
decision, you got to take that
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first step.
Sometimes that could The most
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important decision of your life
is to take that first step.
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If you're sitting here listening
and you've been in analysis
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paralysis, knowing you need to
do something, I got to tell you,
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if you're in a job, that's a lot
of jobs are going away.
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I mean, in a big way, AI is
taking a lot of jobs.
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If you're in IT, even medical,
legal, accounting, all these
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entry level jobs are gone.
You better be thinking about
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another side hustle.
What you're going to do real
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estate.
There's incredible deals in real
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estate right now because the
interest rates decimated a lot
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of especially multi family
operators.
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And so, but you got to take that
first step.
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You know, Doctor Martin Luther
King said you, you don't have to
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see the whole staircase.
You take that first step in
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faith, the next step will be
revealed.
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And you know, a lot of people,
people that are interested in
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commercial real estate are
analytical and I love you're
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some of the most successful
students I have.
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And I know how you have to check
off every freaking box before
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you make a move.
And you can't do that here.
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You got to actually just take
that first step.
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And you know, a lot of people
fear failure.
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And I'm going to tell you don't
fear failure, fear freaking
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regret, fear being in the same
place you are right now.
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One 2-3 years from now,
especially if the shoe could
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drop on your business.
I'm actually laying off my
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daughter now.
I'm helping her start another
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business, but I'm laying her off
because she does my SEO and AI
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is going to do it for us.
And like, babe, I can't I, I
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made it silly.
I, we can do it ourselves.
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And so I'm going to help her
start a business.
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My point is, it's hitting me at
home.
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And if that's you, you better be
thinking about a side hustle.
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You're thinking about what
you're going to do.
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Don't don't hide your head in
the sand and think it's going to
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go away because it isn't.
And don't fear failure.
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My God, I've started 29
businesses.
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I call them seminars when they
fail.
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00:08:53,320 --> 00:08:55,320
OK, that was a $50 million
seminar.
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00:08:55,320 --> 00:08:58,080
It was an expensive freaking
seminar, don't get me wrong, but
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00:08:58,400 --> 00:09:01,360
I've started 29 businesses.
Several were 10s of millions of
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00:09:01,360 --> 00:09:03,320
dollars.
Hell, I had two frozen yogurt
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00:09:03,320 --> 00:09:06,360
shops on 6th and Wadsworth and
Hamden and Wadsworth.
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00:09:06,360 --> 00:09:08,080
I've had a carpet cleaning
business there.
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00:09:08,280 --> 00:09:11,000
I had a satellite business
selling satellite dishes in the
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Denver Tech Center.
I'm just, I'm just throwing some
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00:09:13,200 --> 00:09:14,800
stuff at Aviva here that she'd
recognized.
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So I mean, I've, I've built 29
businesses.
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00:09:17,520 --> 00:09:20,840
Several were 10s of 1,000,000.
Most were spectacular flaming
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00:09:20,880 --> 00:09:23,520
seminars.
OK, because we fail our way to
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00:09:23,520 --> 00:09:24,760
success.
OK.
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00:09:24,760 --> 00:09:27,520
So don't fear failure, fear
regret.
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You know, I think about like the
moniker of the person who
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00:09:31,240 --> 00:09:32,840
exactly what you're saying is
too afraid.
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00:09:32,840 --> 00:09:36,080
And so they come, you know, they
want to analysis paralysis
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themselves into nothing.
How do you break from being
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00:09:39,360 --> 00:09:41,960
that?
Goals, goals, goals, goals,
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00:09:41,960 --> 00:09:43,640
goals.
You got to create that hunger.
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That's the first thing, OK.
And then you then again, you
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make a decision, you take the
first step.
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You get around people that want
more out of life, OK?
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00:09:50,560 --> 00:09:52,560
You get around a good peer
group, OK.
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00:09:52,640 --> 00:09:55,800
And you know, like when I was
losing everything, I was in Tony
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00:09:55,800 --> 00:09:59,080
Robbins platinum partnership,
OK, It's like 100 grand.
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00:09:59,080 --> 00:10:02,280
It's his high level mastermind.
And I was around people that
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00:10:02,280 --> 00:10:05,440
were killing it in that crash.
OK, they were killing it when I
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00:10:05,440 --> 00:10:07,160
lost everything.
And they're like, get up, ya
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00:10:07,160 --> 00:10:10,360
puss. 50 million million.
That's who you want to be around
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00:10:10,480 --> 00:10:12,680
when the going gets tough.
You want to be around people
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00:10:12,680 --> 00:10:14,280
that think what you think is
hard is easy.
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00:10:14,600 --> 00:10:17,600
And the problem is most people
default to a peer group they go
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00:10:17,600 --> 00:10:19,800
to, they went to school with or
they work with.
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00:10:20,040 --> 00:10:23,160
And those people may have fears
and limiting beliefs, you know,
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00:10:23,160 --> 00:10:25,840
that'll hold them back and you
may as well not.
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00:10:25,840 --> 00:10:27,440
Let me tell you about limiting
beliefs.
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00:10:27,440 --> 00:10:29,480
So when I immigrated this
country, I got thrown into
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school.
I didn't speak English, found
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00:10:31,200 --> 00:10:33,160
out what bullies were for the
first time I got I hadn't
255
00:10:33,160 --> 00:10:34,920
learned how to fight back yet
and I got my ass kicked
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00:10:34,920 --> 00:10:38,080
occasionally and then my mom,
proud Dutch woman these she is I
257
00:10:38,080 --> 00:10:40,120
had just had these right here
just so you could get a laugh,
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00:10:40,280 --> 00:10:42,120
sent me to school in these
wooden shoes.
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00:10:42,120 --> 00:10:44,440
These are the actual freaking
shoes because we found them when
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00:10:44,440 --> 00:10:46,880
we put her in assisted living
and these leather shorts the
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00:10:46,880 --> 00:10:49,840
Germans wear for Oktoberfest,
crack cocaine for the bullies.
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00:10:49,960 --> 00:10:52,640
So I got my ass kicked again.
You know, bullies would chase me
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00:10:52,640 --> 00:10:54,720
home and she'd chase them off
with a fly swatter.
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00:10:54,720 --> 00:10:56,760
So the next day asked me eating.
And so I came up with this
265
00:10:56,760 --> 00:10:58,280
belief system that wasn't good
enough.
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00:10:58,400 --> 00:11:00,640
And I used to ask myself, how
can I show them I'm good enough?
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00:11:00,800 --> 00:11:03,320
And so, you know, a lot of
people have these limiting
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belief systems and they have no
basis in fact.
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00:11:06,120 --> 00:11:08,480
I'm not good enough, I'm not
smart enough, I'm not courageous
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00:11:08,480 --> 00:11:10,520
enough, I'm not young enough,
I'm not old enough, whatever,
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00:11:10,600 --> 00:11:13,080
you know.
And there's a reason the acronym
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00:11:13,080 --> 00:11:16,560
for belief systems is BS,
because 99% of them are BS.
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00:11:16,560 --> 00:11:19,480
But we believe they're real.
And so if you have one of these,
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00:11:19,600 --> 00:11:22,480
drag it out into the daylight.
Look at it with your adult
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00:11:22,480 --> 00:11:25,920
rational mind, recognize that
it's BS and it'll go away.
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00:11:26,120 --> 00:11:28,640
I mean, I used to be afraid to
raise my hand in front of, you
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00:11:28,640 --> 00:11:31,000
know, 10 kids in a classroom.
And now I speak in front of
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00:11:31,000 --> 00:11:33,480
literally thousands of people a
year in flip flops.
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00:11:33,480 --> 00:11:36,360
You know, it's, it's so you can,
you can mitigate these, these
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00:11:36,520 --> 00:11:37,560
beliefs.
So.
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00:11:37,880 --> 00:11:41,960
It's interesting, you know, I
find for myself my lifelong
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00:11:41,960 --> 00:11:45,320
journey, like I was put on this
earth to work in commercial real
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00:11:45,320 --> 00:11:47,880
estate.
It is my blood, it is my being.
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It is.
Is it your passion though?
285
00:11:49,880 --> 00:11:51,040
Absolutely.
Oh, I love it.
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00:11:51,040 --> 00:11:53,360
OK, OK.
Because because you got to play
287
00:11:53,360 --> 00:11:55,240
to your strengths, that's
another piece of this.
288
00:11:55,240 --> 00:11:57,200
When you play to your strengths,
you love what you do.
289
00:11:57,200 --> 00:11:59,120
You're in the zone.
You never work another day in
290
00:11:59,120 --> 00:12:00,680
your life.
It's a beautiful thing when you
291
00:12:00,680 --> 00:12:02,640
love what you do.
I mean, obviously you can feel
292
00:12:02,640 --> 00:12:04,280
my passion.
I freaking love this.
293
00:12:04,320 --> 00:12:06,200
I mean, you know, just love
talking about it.
294
00:12:06,200 --> 00:12:08,320
I mentioned something else that
that was that's really
295
00:12:08,320 --> 00:12:10,960
important, that it was important
in my success journey and, and
296
00:12:10,960 --> 00:12:12,760
my recovery journey.
And that's focus.
297
00:12:12,920 --> 00:12:15,720
You know, wherever focus goes,
energy flows.
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00:12:15,760 --> 00:12:17,960
And you know, the most
successful people on the planet
299
00:12:17,960 --> 00:12:19,320
have the highest degree of
focus.
300
00:12:19,320 --> 00:12:22,720
Look at look at Elon and look at
Bezos, you know, but here's the
301
00:12:22,720 --> 00:12:24,760
other thing, whatever you focus
on gets larger.
302
00:12:24,760 --> 00:12:27,200
It would have been very easy for
me to focus on losing $50
303
00:12:27,200 --> 00:12:29,680
million.
Instead, I use it to teach.
304
00:12:30,040 --> 00:12:32,120
But you know, another thing is
don't let it become your
305
00:12:32,120 --> 00:12:34,040
identity.
So if you decide to start
306
00:12:34,040 --> 00:12:36,880
another business, for God's
sakes, have it be your vehicle,
307
00:12:37,040 --> 00:12:39,480
not your identity.
People kill themselves if they
308
00:12:39,680 --> 00:12:43,360
if they fail in their identity,
you know, So be careful with
309
00:12:43,360 --> 00:12:44,480
that.
It's your vehicle.
310
00:12:44,800 --> 00:12:47,680
But again, whatever you focus on
gets larger, both positive or
311
00:12:47,680 --> 00:12:49,840
negative, you know, and I'll get
people call me and say, how do I
312
00:12:49,840 --> 00:12:52,440
get out of student loan debt?
And I'm like, wrong question.
313
00:12:52,440 --> 00:12:54,520
How do you make so much money?
The debt's irrelevant is the
314
00:12:54,520 --> 00:12:55,960
question.
You know, they asked Mother
315
00:12:55,960 --> 00:12:58,680
Teresa if she was anti war.
She said, no, I'm pro peace.
316
00:12:59,400 --> 00:13:02,400
I mean, you get the you know,
and I listen to podcasts, okay,
317
00:13:02,400 --> 00:13:04,800
I listen to Joe Rogan and I
listen to Tim Ferriss.
318
00:13:04,800 --> 00:13:06,680
I try to get both sides of the
aisle.
319
00:13:06,680 --> 00:13:09,600
I'm definitely on one side.
On the other side in Tim Ferriss
320
00:13:09,600 --> 00:13:13,000
show is he interviews the best
of the best in the world, okay,
321
00:13:13,000 --> 00:13:16,440
best athletes like Michael
Phelps, the swimmer, NFL, NBA
322
00:13:16,440 --> 00:13:19,000
players, billionaires like Ray
Dalio, heads of the biggest
323
00:13:19,000 --> 00:13:21,480
companies in the world like
Zuckerberg, famous actors,
324
00:13:21,480 --> 00:13:25,160
Arnold, Jamie Foxx, Ed Norton,
you Jackman and he deconstructs
325
00:13:25,160 --> 00:13:27,280
their success.
It's fascinating conversation.
326
00:13:27,680 --> 00:13:30,840
This is ties into focus and and
I talk about my 30 million
327
00:13:30,840 --> 00:13:32,360
downloads.
They get that a week on those
328
00:13:32,360 --> 00:13:33,680
shows.
You know, I mean that they're
329
00:13:33,680 --> 00:13:34,840
just like the largest in the
world.
330
00:13:34,840 --> 00:13:38,200
But I started to hear a pattern
on Tim Ferriss's show, all these
331
00:13:38,240 --> 00:13:41,000
best in the world people almost
all meditate.
332
00:13:41,000 --> 00:13:43,800
I think we did an analysis, 85%
of them meditate.
333
00:13:43,960 --> 00:13:46,480
What does meditation enhance
focus, right?
334
00:13:46,600 --> 00:13:49,280
So focus is super important.
Don't lose sight of that.
335
00:13:49,440 --> 00:13:52,600
We are in a world where it's
just notification after
336
00:13:52,600 --> 00:13:56,160
notification, be it on your
screen, be it on your everywhere
337
00:13:56,160 --> 00:13:59,080
is 1,000,000 notifications.
In a world of endless
338
00:13:59,120 --> 00:14:01,760
notifications, how do you focus
completely?
339
00:14:01,840 --> 00:14:03,960
I don't know about you, but I'll
be sitting watching Netflix
340
00:14:03,960 --> 00:14:07,560
script, scrolling through my
damn phone, which kills your
341
00:14:07,560 --> 00:14:09,400
focus.
You just got to pay attention to
342
00:14:09,400 --> 00:14:11,040
it.
I think meditation is a good
343
00:14:11,040 --> 00:14:13,360
practice.
You know, I had Hello Rod, the
344
00:14:13,720 --> 00:14:16,200
author of the Miracle Morning on
my show a couple of times.
345
00:14:16,200 --> 00:14:19,600
And that's a morning practice
that you do to set your day off,
346
00:14:19,600 --> 00:14:21,880
right?
Like it includes meditation or
347
00:14:21,880 --> 00:14:24,400
prayer.
It includes journaling, includes
348
00:14:24,400 --> 00:14:26,880
exercise, just a fantastic way
to start your day.
349
00:14:26,880 --> 00:14:28,440
But I think you have to manage
it.
350
00:14:28,440 --> 00:14:30,560
Honestly, I think that's the
only thing you can do.
351
00:14:30,720 --> 00:14:32,360
And of course, scrolling kills
it.
352
00:14:32,520 --> 00:14:35,680
But, and I'm, I'm guilty of it.
I get sucked into that freaking
353
00:14:35,680 --> 00:14:37,840
tick tock.
I used to read a book a day when
354
00:14:37,840 --> 00:14:40,760
I'd go on vacation, I'll sit
there and scroll freaking tick
355
00:14:40,760 --> 00:14:43,560
tock for five hours.
It's just mind numbing waste of
356
00:14:43,560 --> 00:14:45,080
time.
And so, you know, I think you
357
00:14:45,080 --> 00:14:47,840
have to do social media detoxes
from time to time.
358
00:14:47,840 --> 00:14:51,640
I find I can be very intuitive,
but if I'm scrolling on social
359
00:14:51,640 --> 00:14:54,840
media it's gone, like I have to
make make a very conscious
360
00:14:54,840 --> 00:14:58,200
effort to.
I mean, I'm I'm I'm biohacking
361
00:14:58,200 --> 00:15:01,320
like crazy.
I do NAD plus I do methylene
362
00:15:01,320 --> 00:15:03,880
blue.
I do PEP, you know, peptides.
363
00:15:03,880 --> 00:15:07,440
I do if you saw my supplements,
you'd you'd die.
364
00:15:07,440 --> 00:15:10,840
How much I take in supplements
and and exercise room is, you
365
00:15:10,840 --> 00:15:14,120
know, I exercise like crazy and
I think all that helps, you
366
00:15:14,120 --> 00:15:16,440
know, and that's another thing.
If you're listening and and you
367
00:15:16,440 --> 00:15:18,720
know, your job could be on the
line or, you know, you need to
368
00:15:18,720 --> 00:15:20,600
get started.
Pay attention to your health,
369
00:15:20,600 --> 00:15:23,760
OK, and, and not just so for the
health, but for the energy, but
370
00:15:23,760 --> 00:15:27,000
the energy that's required to do
a side hustle, to stay up late,
371
00:15:27,000 --> 00:15:30,160
to get up early, even if you've
got a consuming W2 job.
372
00:15:30,160 --> 00:15:33,360
I've got numerous students that
have eclipsed their W2 income,
373
00:15:33,360 --> 00:15:37,200
heavy duty W2 income through
commercial real estate, but that
374
00:15:37,200 --> 00:15:41,200
requires some, some energy, OK,
especially if you've got kids,
375
00:15:41,240 --> 00:15:45,360
soccer, church, whatever.
So pay attention to, you know,
376
00:15:45,520 --> 00:15:48,760
you know, your exercise and your
diet, so you can grind for a few
377
00:15:48,760 --> 00:15:51,080
years like most people won't, so
you can live the rest of your
378
00:15:51,080 --> 00:15:52,800
life like most people can't,
right?
379
00:15:52,840 --> 00:15:55,560
Absolutely.
I want to understand the full
380
00:15:55,560 --> 00:15:59,960
story. 2008 crash, We lose $50
million then.
381
00:16:00,520 --> 00:16:02,920
I lost all my real estate.
I and I lost everything.
382
00:16:02,960 --> 00:16:04,680
Yeah.
Thought I was set for life.
383
00:16:04,680 --> 00:16:06,680
You rise like phoenix in the
ashes.
384
00:16:06,680 --> 00:16:09,640
Well, I rose like a crow for a
while there.
385
00:16:09,640 --> 00:16:13,800
But yeah, I mean, I I started a
litigation support company,
386
00:16:13,840 --> 00:16:15,560
turned it into a $10 million
company.
387
00:16:15,560 --> 00:16:17,800
It almost bankrupted, too.
I mean, you go through these ups
388
00:16:17,800 --> 00:16:20,960
and downs and then one of the
guys I hired, my CFO for the
389
00:16:20,960 --> 00:16:23,240
litigation support company said
he'd done some commercial real
390
00:16:23,240 --> 00:16:24,440
estate.
I'm like, hell, let's do that.
391
00:16:24,440 --> 00:16:27,480
So we bought, I don't know,
almost 3000 apartment units
392
00:16:27,480 --> 00:16:29,120
together and kept going from
there.
393
00:16:29,120 --> 00:16:30,920
But but yeah.
And that's when I started my
394
00:16:30,920 --> 00:16:33,400
podcast because I, you know, I
knew I wasn't going to do houses
395
00:16:33,400 --> 00:16:34,680
again.
It's ridiculous.
396
00:16:34,680 --> 00:16:37,920
And I've owned 2000, so I've got
some credibility in saying that.
397
00:16:38,120 --> 00:16:41,960
But yeah, so I just rebuilt and
didn't realize that that I love
398
00:16:41,960 --> 00:16:44,520
being an educator.
I absolutely freaking love it.
399
00:16:44,600 --> 00:16:48,360
And and I'm pretty good at it.
And so, you know, I think I
400
00:16:48,360 --> 00:16:51,000
mentioned to you our, our our
student success eclipses
401
00:16:51,040 --> 00:16:53,480
everybody else combined,
including big names that you'd
402
00:16:53,480 --> 00:16:56,280
recognize their programs.
Our student success eclipses
403
00:16:56,280 --> 00:16:58,920
them combined.
I guess I'm bragging, but I, I
404
00:16:58,920 --> 00:17:02,360
get love every single day.
I've got a stack of gifts on my
405
00:17:02,360 --> 00:17:05,599
counter, kitchen counter right
now that I haven't unwrapped yet
406
00:17:05,599 --> 00:17:07,560
from students.
I I have a wall of thank you
407
00:17:07,560 --> 00:17:09,160
cards, hundreds of thank you
cards.
408
00:17:09,160 --> 00:17:12,040
I get DMS, emails every day.
I get hate every day, too.
409
00:17:12,040 --> 00:17:14,119
Don't get me wrong.
You know, no one should have
410
00:17:14,119 --> 00:17:16,520
owned 800 houses.
Yeah, well, no one should be in
411
00:17:16,520 --> 00:17:18,640
their mom's basement bitching
about their life either.
412
00:17:18,760 --> 00:17:22,160
But yeah, but, but I but I get
love every single day.
413
00:17:22,160 --> 00:17:23,800
So, you know, it's a beautiful
thing.
414
00:17:23,920 --> 00:17:25,960
Hey, the more you give, the more
you get.
415
00:17:26,040 --> 00:17:28,119
That's how that, well, let's
talk about that for a minute.
416
00:17:28,160 --> 00:17:29,720
OK, Let's talk about touch for a
minute.
417
00:17:29,720 --> 00:17:33,160
So let's first let's talk about
the most important foundational
418
00:17:33,160 --> 00:17:34,640
emotion you have available to
you.
419
00:17:34,760 --> 00:17:37,440
And that's a gratitude.
Now I know some of you are going
420
00:17:37,440 --> 00:17:39,440
to be like, oh good God, can we
get on with the real estate
421
00:17:39,440 --> 00:17:41,440
stuff?
Listen, if you want success,
422
00:17:41,720 --> 00:17:43,000
listen up.
OK?
423
00:17:43,600 --> 00:17:46,000
Ignore what I'm going to say at
your peril, OK?
424
00:17:46,080 --> 00:17:47,800
It's the most important emotion
we have.
425
00:17:47,800 --> 00:17:50,920
It makes us stronger when we
face adversity, strengthens our
426
00:17:50,920 --> 00:17:54,040
immune system, makes our hearts
stronger, lowers our blood
427
00:17:54,040 --> 00:17:56,760
pressure, brings us closer to
our spirituality.
428
00:17:56,880 --> 00:17:59,440
But it's also how you attract
everything you want into your
429
00:17:59,440 --> 00:18:01,320
life.
You could call it prayer.
430
00:18:01,440 --> 00:18:04,480
Most mornings, I will sit in my
recliner and I've got my vision
431
00:18:04,480 --> 00:18:06,560
boards there.
And I'll just do gratitude for
432
00:18:06,560 --> 00:18:09,720
the people that I love, that you
know, my, my blessings.
433
00:18:09,880 --> 00:18:12,240
And then I'll do gratitude for
the things that I want as if I
434
00:18:12,240 --> 00:18:13,800
already have them.
OK.
435
00:18:14,080 --> 00:18:16,840
And I've been emotional being
grateful for things I don't even
436
00:18:16,840 --> 00:18:18,520
have yet.
You're like, oh, good God.
437
00:18:18,520 --> 00:18:21,840
Well, this is how I had 50
million to lose and how I got it
438
00:18:21,840 --> 00:18:24,040
back.
So ignore it at your peril is
439
00:18:24,040 --> 00:18:26,600
all I can tell you.
And, and, and we'll talk about
440
00:18:26,600 --> 00:18:29,160
one more thing here.
You know, I lived in Denver and,
441
00:18:29,160 --> 00:18:30,760
but I knew I wanted to live on
the beach.
442
00:18:30,760 --> 00:18:32,760
And as you're well aware, unless
you go to Cherry Creek
443
00:18:32,760 --> 00:18:35,080
Reservoir, there's really no
beach in Denver.
444
00:18:35,400 --> 00:18:38,280
And so, you know, and that's,
that's, that's a stretch there
445
00:18:38,280 --> 00:18:39,640
too.
But, you know, but I knew I
446
00:18:39,640 --> 00:18:42,520
wanted to live on the beach.
And so I would visualize the
447
00:18:42,520 --> 00:18:44,560
palm trees and the surf and the
sand.
448
00:18:44,560 --> 00:18:47,200
And 20 years later, I built this
incredible mansion here in
449
00:18:47,200 --> 00:18:49,480
Sarasota on the beach.
I owned the beach on one side.
450
00:18:49,640 --> 00:18:52,360
I had my boats on the backside.
It was called a gulf to Bay.
451
00:18:52,560 --> 00:18:56,440
10,000 square feet elevator,
wine cellar, giant waterfall
452
00:18:56,440 --> 00:18:58,080
from the 2nd floor balcony into
the pool.
453
00:18:58,080 --> 00:18:59,920
You had to walk through the
waterfall to get the pools and
454
00:18:59,920 --> 00:19:02,120
magazines.
You know, on the 2nd floor.
455
00:19:02,120 --> 00:19:04,440
I had aquariums built around the
staircase.
456
00:19:04,440 --> 00:19:07,040
Cost me almost 200 grand.
This gives you an idea of the
457
00:19:07,040 --> 00:19:08,960
house.
Well, two months after I moved
458
00:19:08,960 --> 00:19:10,600
in.
So I worked for this thing for
459
00:19:10,600 --> 00:19:13,880
20 freaking years.
OK, two months after I moved in,
460
00:19:14,080 --> 00:19:16,200
I'm floating up.
I'm floating in the pool at
461
00:19:16,200 --> 00:19:17,360
night.
It's changing colors.
462
00:19:17,360 --> 00:19:19,680
It's got fiber optic lighting
and I'm looking up at this
463
00:19:19,680 --> 00:19:22,360
testament to my ego.
It was to prove to the world I
464
00:19:22,360 --> 00:19:23,800
was good enough.
I mean, if that didn't do it,
465
00:19:23,800 --> 00:19:25,680
forget it.
You know, I had the Maserati and
466
00:19:25,680 --> 00:19:27,960
the Mercedes and all all the
stupid shit I thought was
467
00:19:27,960 --> 00:19:31,160
important, the boat and the jet
skis, all the toys and stuff.
468
00:19:31,160 --> 00:19:34,000
My family's inside sleeping and
I got depressed.
469
00:19:34,360 --> 00:19:35,600
And this is 2 months after I
moved.
470
00:19:35,600 --> 00:19:38,680
I don't mean a little depressed.
I mean like, holy crap,
471
00:19:38,800 --> 00:19:41,200
depressed.
And I'm like, what is going on?
472
00:19:41,200 --> 00:19:43,560
I've just achieved success like
times 10,000.
473
00:19:44,480 --> 00:19:46,240
There were three things
happening, Aviva, and that's why
474
00:19:46,240 --> 00:19:48,360
I want to share with your
listeners here before we cut
475
00:19:48,360 --> 00:19:50,440
loose.
One is you should never achieve
476
00:19:50,440 --> 00:19:53,440
a big goal without having other
goals lined up behind it.
477
00:19:53,440 --> 00:19:56,320
Like a good book somewhere says
without a vision, the people
478
00:19:56,320 --> 00:19:57,840
perish, right?
And I didn't have a vision for
479
00:19:57,840 --> 00:19:59,680
the future.
OK, that's number one.
480
00:20:00,000 --> 00:20:03,360
Number two was it's never about
the goals that, you know, they
481
00:20:03,400 --> 00:20:05,760
say the happiest days of a boat
owner's life, the day they buy
482
00:20:05,760 --> 00:20:07,280
the boat and the day they sell
the boat, right?
483
00:20:07,440 --> 00:20:10,520
If but but you need the goals to
create that hunger to get off
484
00:20:10,520 --> 00:20:13,000
your ass, to actually go do
something, create that burning
485
00:20:13,000 --> 00:20:14,360
desire.
You got to have the goals.
486
00:20:15,080 --> 00:20:18,720
But happiness comes from
progress and growth.
487
00:20:18,720 --> 00:20:21,000
It doesn't come from the goals.
And I didn't know how I was
488
00:20:21,000 --> 00:20:22,560
going to progress.
What am I going to do after
489
00:20:22,560 --> 00:20:23,880
that?
I mean, I've just achieved this
490
00:20:23,880 --> 00:20:25,640
incredible success.
So that was a problem.
491
00:20:26,080 --> 00:20:29,560
But the big thing was I had been
totally focused on me.
492
00:20:29,560 --> 00:20:33,000
Rod, Rod, Rod, blah blah blah,
show the world I matter.
493
00:20:33,080 --> 00:20:35,800
That's the year I went and saw
Tony Robbins, saw that he fed
494
00:20:35,800 --> 00:20:38,680
families for the holidays.
And I'm like, what a concept, do
495
00:20:38,680 --> 00:20:41,200
something for someone else.
I had to be 40 to get that memo,
496
00:20:41,560 --> 00:20:43,640
regretfully.
But I called my brother in
497
00:20:43,640 --> 00:20:46,080
Denver who I was going to go
visit for Thanksgiving.
498
00:20:46,360 --> 00:20:48,200
I said, bro, let's feed five
families.
499
00:20:48,200 --> 00:20:50,120
So he called his church and
found five families.
500
00:20:50,120 --> 00:20:52,800
It really needed help.
The third family changed my
501
00:20:52,800 --> 00:20:53,960
life.
This was a house.
502
00:20:54,120 --> 00:20:58,640
This was one of these flat roof
row house shit holes built in
503
00:20:58,840 --> 00:21:01,520
over 100 years old.
It was a Hispanic woman in this
504
00:21:01,520 --> 00:21:03,840
thing with five kids.
It was one of those where you
505
00:21:03,840 --> 00:21:05,920
walk through the bedroom to get
to the kitchen, which has the
506
00:21:05,920 --> 00:21:08,080
bathroom off of it.
So I mean, it's not even a one
507
00:21:08,080 --> 00:21:09,600
bedroom, it's a crappy one
bedroom.
508
00:21:10,040 --> 00:21:13,200
So we bought toys for the kids,
we bought frozen turkeys, food.
509
00:21:13,200 --> 00:21:15,800
She comes out, she sees all the
stuff on the porch and she
510
00:21:15,800 --> 00:21:18,040
starts crying.
Her kids come out to the older
511
00:21:18,040 --> 00:21:20,040
ones start crying.
I start crying and I'm hooked
512
00:21:20,480 --> 00:21:22,880
and I'm blessed to say and don't
tune this out guys.
513
00:21:22,880 --> 00:21:25,520
If you want success, listen up.
This is not me bragging.
514
00:21:25,520 --> 00:21:28,640
There's a real message here.
In the last 26 years I've had
515
00:21:28,640 --> 00:21:32,080
over 150,000 children here in
the Sarasota Bradenton area for
516
00:21:32,080 --> 00:21:34,640
the holidays.
I've provided 10s of thousands
517
00:21:34,640 --> 00:21:37,360
of backpacks filled with school
supplies to local kids that
518
00:21:37,360 --> 00:21:38,800
don't have the basic supplies
for school.
519
00:21:38,920 --> 00:21:41,720
Thousands and thousands of teddy
bears, local police departments
520
00:21:41,960 --> 00:21:44,320
for their officers to keep in
their vehicles if they encounter
521
00:21:44,320 --> 00:21:46,280
a child that's been in a
traumatic situation.
522
00:21:46,520 --> 00:21:50,040
Now here's why I bring this up.
Tony Robbins calls it the
523
00:21:50,040 --> 00:21:52,920
science of achievement versus
the art of fulfillment.
524
00:21:52,920 --> 00:21:55,040
Achievements of science.
You want, you want to learn how
525
00:21:55,040 --> 00:21:57,680
to do commercial illustrator
multifamily, Get your ass to one
526
00:21:57,680 --> 00:21:59,440
of my boot camps.
I do them every 30 days.
527
00:21:59,440 --> 00:22:01,800
It's like 47 bucks.
I don't sell anything there.
528
00:22:01,880 --> 00:22:04,560
There's no excuse. 2 days of
training, $47.
529
00:22:04,560 --> 00:22:07,000
Tell me your excuse, but I'll
give you the blueprint.
530
00:22:07,000 --> 00:22:09,920
You just got to do it.
It's a science, but fulfillment
531
00:22:09,920 --> 00:22:11,680
is an art.
You got to figure out what
532
00:22:11,680 --> 00:22:13,880
juices you.
For me, it's kids.
533
00:22:13,880 --> 00:22:16,520
It's also the elderly.
And don't say to yourself, well,
534
00:22:16,520 --> 00:22:18,000
you had money, that's why you
gave back.
535
00:22:18,320 --> 00:22:21,160
You want the money, give back.
That's the way God works.
536
00:22:21,160 --> 00:22:22,320
That's the way the universe
works.
537
00:22:22,320 --> 00:22:25,040
Whatever you give, you get back
a hundredfold, A thousandfold.
538
00:22:25,160 --> 00:22:26,520
Would you agree with me on that
one?
539
00:22:26,960 --> 00:22:29,720
All day.
Yeah, so find out what juices
540
00:22:29,720 --> 00:22:32,920
you start giving back right now
because the six you don't do it
541
00:22:32,920 --> 00:22:34,720
for this reason.
But I promise you the success
542
00:22:34,720 --> 00:22:37,360
will come faster.
You know, I'll land the plane
543
00:22:37,360 --> 00:22:38,840
with this.
I did an event in Denver.
544
00:22:38,840 --> 00:22:40,880
I had 1000 participants, 3 day
event.
545
00:22:40,960 --> 00:22:43,880
And I did this Hall of Fame
award for my warriors.
546
00:22:43,880 --> 00:22:45,880
That's what we call my coaching
clients, my warriors.
547
00:22:46,120 --> 00:22:49,120
And it was just the people that
helped other Warriors the most.
548
00:22:49,120 --> 00:22:51,640
OK, It wasn't just yeah, they
were some very successful as
549
00:22:51,640 --> 00:22:54,120
well, but it wasn't just their
door count or anything like
550
00:22:54,120 --> 00:22:56,320
that.
And I did a slide for each one.
551
00:22:56,320 --> 00:22:59,480
I started to it was a pattern.
Every single one of them gives
552
00:22:59,480 --> 00:23:02,400
back Schools in Latin America,
schools in India's, human
553
00:23:02,400 --> 00:23:05,000
trafficking, veterans,
homelessness, veterans suicide.
554
00:23:05,160 --> 00:23:07,680
And I looked at the 1000
participants and I pointed at
555
00:23:07,680 --> 00:23:09,600
the PowerPoint.
I said that's what we call a
556
00:23:09,600 --> 00:23:12,440
freaking clue.
OK, power moves to those who
557
00:23:12,440 --> 00:23:13,520
serve this.
Is great.
558
00:23:13,520 --> 00:23:16,520
There's like a therapy session.
Oh, thank you, thank you.
559
00:23:16,520 --> 00:23:19,520
I'm very, very passionate about
this, as you can tell.
560
00:23:19,760 --> 00:23:21,320
Hopefully nobody's falling
asleep.
561
00:23:21,840 --> 00:23:25,680
Oh, I don't think you're putting
anybody to sleep, but everybody
562
00:23:25,680 --> 00:23:29,160
wants to know, Rod, what is your
commercial real estate secret?
563
00:23:29,640 --> 00:23:33,960
Massive freakin action.
OK, my most successful students
564
00:23:34,120 --> 00:23:35,680
aren't the smartest.
I've had.
565
00:23:35,680 --> 00:23:38,040
I've had NFL, NBA players,
famous actors.
566
00:23:38,360 --> 00:23:40,200
They're not the ones that have
the most money.
567
00:23:40,320 --> 00:23:42,240
They're not the ones that live
in the biggest cities.
568
00:23:42,360 --> 00:23:44,040
They're the ones that change
their story.
569
00:23:44,040 --> 00:23:46,120
Everybody's got a story about
why they're not doing stuff.
570
00:23:46,120 --> 00:23:49,200
They change their freakin story
and they just take massive
571
00:23:49,200 --> 00:23:51,040
freakin action.
It's not a secret.
572
00:23:51,040 --> 00:23:53,520
Just got to go do it.
Do it like Nike says.
573
00:23:54,240 --> 00:23:57,520
Massive freaking.
Freaking action.
00:00:00,040 --> 00:00:04,400
In 2006, my net worth went up
$17 million while I slept.
2
00:00:04,480 --> 00:00:07,200
You might say wow.
And I said wow, and I got a head
3
00:00:07,200 --> 00:00:09,160
so big I could barely fit it
through a door.
4
00:00:09,160 --> 00:00:10,800
I thought I was a real estate
God.
5
00:00:10,800 --> 00:00:13,000
And you know when that happens,
God of the universe will give
6
00:00:13,000 --> 00:00:16,480
you a nice little smack down.
2008 I conservatively lost about
7
00:00:16,480 --> 00:00:20,000
$50 million.
How did you lose $50 million in
8
00:00:20,000 --> 00:00:25,640
the 2008 crash?
I am a Dutch immigrant, you
9
00:00:25,640 --> 00:00:27,480
know, think wooden shoes and
windmills.
10
00:00:27,480 --> 00:00:30,480
Immigrated when I was six years
old with my brother Albert, my
11
00:00:30,480 --> 00:00:33,600
mother's Vontia, and we ended up
in Denver, Co and we really
12
00:00:33,600 --> 00:00:35,760
struggled financially.
You know, I remember eating
13
00:00:35,760 --> 00:00:38,840
expired food, believe it or not,
they had an expired food store
14
00:00:38,840 --> 00:00:40,640
back then.
And drinking powdered milk with
15
00:00:40,640 --> 00:00:42,360
our cereal in the morning
because it was cheaper than real
16
00:00:42,360 --> 00:00:44,000
milk.
And wearing hand me down clothes
17
00:00:44,000 --> 00:00:46,160
from the Goodwill in the
Salvation Army all the way
18
00:00:46,160 --> 00:00:48,600
through junior high school till
I lied about my age when I was
19
00:00:48,600 --> 00:00:52,520
14 because I was tall and told
him I was 15 and got a job at
20
00:00:52,520 --> 00:00:54,880
Burger King flipping Burger so I
could buy my own freaking
21
00:00:54,880 --> 00:00:57,240
clothes, you know, and then
ultimately buy a car, which, you
22
00:00:57,240 --> 00:00:59,560
know, every kid that age wants.
And, you know, we struggled.
23
00:00:59,600 --> 00:01:02,320
And, you know, my mom babysat
kids so we'd have enough money
24
00:01:02,320 --> 00:01:04,000
to eat and with their
babysitting money.
25
00:01:04,000 --> 00:01:05,720
She was a bit of an
entrepreneur, no formal
26
00:01:05,720 --> 00:01:07,480
education.
She invested in the stock market
27
00:01:07,480 --> 00:01:09,320
successfully and also invested
in real estate.
28
00:01:09,440 --> 00:01:12,200
Well, her first real estate
acquisition was the house right
29
00:01:12,200 --> 00:01:15,280
across the street that she
bought when I was 14 for about
30
00:01:15,280 --> 00:01:17,720
30 grand.
Then when I was 17, she told me
31
00:01:17,720 --> 00:01:20,240
she'd made $20,000 in her sleep
and he'd gone up in value
32
00:01:20,240 --> 00:01:21,680
20,000.
Like what now?
33
00:01:21,960 --> 00:01:24,960
This is when 20,000 was a lot of
money, like screw college, I'm
34
00:01:24,960 --> 00:01:27,000
getting into real estate.
So I got into real estate,
35
00:01:27,000 --> 00:01:29,680
actually got my real estate
broker's license right when I
36
00:01:29,680 --> 00:01:31,600
turned 18.
Back then you could do that with
37
00:01:31,600 --> 00:01:33,080
education.
You didn't need experience.
38
00:01:33,080 --> 00:01:34,480
They got smart.
Now you need to experience
39
00:01:34,480 --> 00:01:36,480
before you can have your own
office be a broker.
40
00:01:36,480 --> 00:01:38,840
But I was smart enough to go
work for another broker, but I
41
00:01:38,840 --> 00:01:41,680
was still living at home.
I made about 8 grand my first
42
00:01:41,680 --> 00:01:43,800
year.
I made about 10 grand my second
43
00:01:43,800 --> 00:01:46,480
year, but my third year I made
over $100,000.
44
00:01:46,640 --> 00:01:49,080
So what happened between year 2
and year three that caused me to
45
00:01:49,080 --> 00:01:51,440
10X my income?
What would happen was I met a
46
00:01:51,440 --> 00:01:53,960
guy, I was the broker I was
working for actually, that
47
00:01:53,960 --> 00:01:56,800
taught me about the importance
of mindset and psychology, how
48
00:01:56,800 --> 00:01:59,480
80 to 90% of your success in
anything is just that.
49
00:01:59,680 --> 00:02:02,800
Only 10 to 20% is the real
estate stuff we talked about on
50
00:02:02,800 --> 00:02:05,000
our podcasts.
You know, it's really the do
51
00:02:05,000 --> 00:02:07,600
when it's the keep doing.
And so Fast forward to today,
52
00:02:07,640 --> 00:02:10,680
I've owned over 2000 houses.
I've also owned thousands of
53
00:02:10,680 --> 00:02:13,200
apartment units.
I'm buying senior housing now.
54
00:02:13,320 --> 00:02:15,880
I'm starting to, I've already
bought some of that, you know,
55
00:02:15,880 --> 00:02:20,760
and in 2006, my net worth went
up $17 million while I slept.
56
00:02:21,360 --> 00:02:23,360
You might say wow.
And I said wow.
57
00:02:23,360 --> 00:02:26,040
And I got a head so big I could
barely fit it through a door.
58
00:02:26,440 --> 00:02:28,080
I thought I was a real estate
God.
59
00:02:28,080 --> 00:02:30,240
And you know, when that happens,
God of the universe will give
60
00:02:30,240 --> 00:02:33,760
you a nice little smackdown.
2008, I conservatively lost
61
00:02:33,760 --> 00:02:36,320
about $50 million.
And So what I'm known for
62
00:02:36,320 --> 00:02:39,800
talking about on my podcast and
at my boot camps and whatnot
63
00:02:39,800 --> 00:02:42,920
with my students is the mindset
it took to have 50 million to
64
00:02:42,920 --> 00:02:45,600
lose in the 1st place.
And maybe as important, maybe,
65
00:02:45,600 --> 00:02:48,280
maybe more important than my
said took to recover from losing
66
00:02:48,280 --> 00:02:49,520
50 million.
OK.
67
00:02:49,720 --> 00:02:53,600
I want to hear the story.
How did you lose $50 million in
68
00:02:53,600 --> 00:02:56,880
the 2008 crash?
So I had 800 houses along the
69
00:02:56,880 --> 00:02:58,480
Gulf Coast of Florida.
OK.
70
00:02:58,480 --> 00:03:01,800
And, and one of the issues, big
issues with the logistics of it,
71
00:03:01,800 --> 00:03:04,240
because I had houses two hours
north of me, two hours South of
72
00:03:04,240 --> 00:03:06,800
me and everywhere in between,
just swath along the coast of
73
00:03:06,960 --> 00:03:09,040
Florida.
Florida has no state income tax,
74
00:03:09,040 --> 00:03:12,920
so property taxes are higher.
Although De Santis, God love
75
00:03:12,920 --> 00:03:15,080
him, he thinks he's going to
eliminate property taxes.
76
00:03:15,080 --> 00:03:17,320
They already passed the House.
If it passed the Senate, we
77
00:03:17,320 --> 00:03:20,600
won't have property taxes here.
But at that time, property taxes
78
00:03:20,600 --> 00:03:22,120
were higher, which impacts cash
flow.
79
00:03:22,560 --> 00:03:25,280
I had properties in wind and
flones, flood zones, higher
80
00:03:25,280 --> 00:03:28,000
insurance impacts cash flow.
But what killed me was the
81
00:03:28,000 --> 00:03:30,680
maintenance.
I these houses were primarily C
82
00:03:30,680 --> 00:03:33,520
Class houses.
You know, there's ABC and DA's,
83
00:03:33,520 --> 00:03:36,200
the new stuff D is the hood.
Stay out of the hood.
84
00:03:36,200 --> 00:03:38,840
Maintenance is what killed me
because, you know, if I, if I
85
00:03:38,840 --> 00:03:41,560
sent someone to one of my
apartment complexes, we could
86
00:03:41,560 --> 00:03:44,440
stockpile parts, plumbing parts,
electrical parts, door locks,
87
00:03:44,440 --> 00:03:47,520
window locks, a appliance parts,
you name it, and they're in and
88
00:03:47,520 --> 00:03:49,640
out in an hour.
The maintenance guy, if I had to
89
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send them to one of my houses
that's an hour and a half away,
90
00:03:52,440 --> 00:03:53,560
they have to go see what's
wrong.
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00:03:53,560 --> 00:03:55,480
Every house is different.
They can't stockpop parts.
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00:03:55,640 --> 00:03:57,600
Then they have to go find a Home
Depot or a Lowe's.
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00:03:57,600 --> 00:04:00,000
We have an account.
You know what took an hour at
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00:04:00,000 --> 00:04:02,800
one of my apartment complexes?
Took all day at one of these 800
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00:04:02,800 --> 00:04:04,720
houses.
So they never really cash flowed
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00:04:04,720 --> 00:04:06,800
That one.
I was only at a 30% loan to
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value.
OK, I only owed $0.30 on the
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dollar and still crashed and
burned.
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00:04:10,760 --> 00:04:13,560
Yes, Houses just don't cash flow
well period, because they have
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their own taxes, insurance,
everything else.
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What really killed me was I
didn't pay attention to tenant
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demographics back then.
You know, if they had a job or
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they had good income, they had
good credit and I paid the at
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least a month's deposit, maybe
more.
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Sometimes I let him rent.
Well, what I discovered when the
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00:04:29,040 --> 00:04:31,760
proverbial, you know, what hit
the fan was most of these people
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were contractors, plumbers,
electricians, drywallers,
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painters, roofers at work fell
off a Cliff in 2008 and 9 they
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didn't have work.
So it was like the perfect
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storm.
Now you want to hear something
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00:04:41,320 --> 00:04:44,400
crazy?
My Portfolio by the end of 2009
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was upside down.
It dropped more than 70% value
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00:04:47,400 --> 00:04:50,600
anyway, but that's that's what
happened in 2008 now, But what,
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what got me was, you know, those
apartment complexes would have
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survived, but Rod and his
brilliance cap cross
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00:04:57,280 --> 00:04:59,960
collateralized packages of
houses with his apartment
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00:04:59,960 --> 00:05:02,760
complexes to save 50 basis
points, you know, half percent
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00:05:02,760 --> 00:05:04,080
interest.
So I lost everything.
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But if I hadn't done that, I'd
still have those apartment
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complexes.
They pulled back about 11%, but
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they could have easily survived.
And so I started my podcast
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about, you know, 10-11 years ago
just to tell people, you know,
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if you're going to buy and hold
real estate, for God's sakes, do
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00:05:17,480 --> 00:05:19,280
multifamily, don't do single
family.
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Ask me how I know they do multi.
So I started my podcast and it
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turned into, you know, that it's
I'm over 30 million downloads at
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this point.
So it's I think it's pretty much
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the largest in my space, which
doesn't sound like a lot in the
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social media world, but for
podcasts it's not bad.
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And I was telling you before we
started, my student success is
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extraordinary.
Yeah.
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My students own about 300,000
multifamily and they're every
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other asset class as well.
You're in, I know you're an
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industrial flex spaces.
They own a ton of that senior
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housing, student housing, self
storage, mobile home parks, you
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00:05:48,720 --> 00:05:50,400
name it.
It's just such a blessing.
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00:05:50,480 --> 00:05:53,600
So instead of OK, how did you
come back from losing 50
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million?
Tell me about the mindset.
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Yeah, it's very simple because
it's the same mindset you used
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to get started.
If you're listening and you
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00:06:00,560 --> 00:06:03,120
haven't gotten started yet, take
some notes here because I'm
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going to tell you what I did to
have 50 million to lose and what
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I did to get it back, OK?
And it starts with with with
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goals.
You got to know what the hell
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you want and why you want it,
because how do you get anything
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00:06:12,960 --> 00:06:14,160
if you don't know what it is,
right?
147
00:06:14,320 --> 00:06:16,360
You got to know what it is you
want and why you want it.
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00:06:16,440 --> 00:06:18,800
You've got to create what
Napoleon Hill calls a burning
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desire.
You got to have that hunger
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because you got to have the the
ability to push through fear, to
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push through any limiting
beliefs that you have.
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00:06:25,360 --> 00:06:27,960
Or maybe you're comfortable and
that comfort zone is a nice warm
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place.
We all know nothing grows there,
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00:06:29,400 --> 00:06:30,720
right?
So you got to want it.
155
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So it starts with goals.
People spend more time planning
156
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a freaking birthday party than
they do designing their lives.
157
00:06:36,200 --> 00:06:38,040
Doing your goals is designing
your life.
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Do your goals, have your spouse
do your do their goals, have
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00:06:41,000 --> 00:06:42,760
your kids, if they're over 10
years old, do it.
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Design their life.
And then you got to make a
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decision.
You know the Latin root for the
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word decision means to cut off.
So you're not dipping your toe
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in the water.
You're not, you know, 1 foot in,
164
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one foot out.
And this is what I did back when
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I lost everything.
I reassociated with my goals.
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00:06:56,360 --> 00:06:58,800
I, I crawled out from underneath
the rock I was hiding under.
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00:06:58,800 --> 00:07:00,840
I'm like, OK, get up your big
puss and go make something
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00:07:00,840 --> 00:07:02,920
happen again and made that
decision.
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00:07:03,040 --> 00:07:06,880
And you know, like I said, I
don't mean just thinking about
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doing something.
I mean you're committed to it.
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Like if you're going to a great
analogy for a real decision
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would be if you're going to
attack the island in battle, you
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burn your ships because you're
taking their damn ships home.
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That's a decision.
It's freaking done.
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Then once you make that
decision, you got to take that
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first step.
Sometimes that could The most
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important decision of your life
is to take that first step.
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If you're sitting here listening
and you've been in analysis
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paralysis, knowing you need to
do something, I got to tell you,
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if you're in a job, that's a lot
of jobs are going away.
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I mean, in a big way, AI is
taking a lot of jobs.
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If you're in IT, even medical,
legal, accounting, all these
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entry level jobs are gone.
You better be thinking about
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another side hustle.
What you're going to do real
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estate.
There's incredible deals in real
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00:07:48,000 --> 00:07:50,680
estate right now because the
interest rates decimated a lot
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of especially multi family
operators.
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And so, but you got to take that
first step.
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You know, Doctor Martin Luther
King said you, you don't have to
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see the whole staircase.
You take that first step in
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faith, the next step will be
revealed.
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And you know, a lot of people,
people that are interested in
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00:08:03,040 --> 00:08:05,120
commercial real estate are
analytical and I love you're
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some of the most successful
students I have.
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00:08:06,720 --> 00:08:09,560
And I know how you have to check
off every freaking box before
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you make a move.
And you can't do that here.
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You got to actually just take
that first step.
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And you know, a lot of people
fear failure.
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And I'm going to tell you don't
fear failure, fear freaking
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regret, fear being in the same
place you are right now.
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One 2-3 years from now,
especially if the shoe could
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drop on your business.
I'm actually laying off my
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daughter now.
I'm helping her start another
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00:08:27,880 --> 00:08:31,960
business, but I'm laying her off
because she does my SEO and AI
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is going to do it for us.
And like, babe, I can't I, I
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made it silly.
I, we can do it ourselves.
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And so I'm going to help her
start a business.
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My point is, it's hitting me at
home.
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00:08:40,480 --> 00:08:42,919
And if that's you, you better be
thinking about a side hustle.
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You're thinking about what
you're going to do.
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Don't don't hide your head in
the sand and think it's going to
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go away because it isn't.
And don't fear failure.
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My God, I've started 29
businesses.
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I call them seminars when they
fail.
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00:08:53,320 --> 00:08:55,320
OK, that was a $50 million
seminar.
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It was an expensive freaking
seminar, don't get me wrong, but
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00:08:58,400 --> 00:09:01,360
I've started 29 businesses.
Several were 10s of millions of
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00:09:01,360 --> 00:09:03,320
dollars.
Hell, I had two frozen yogurt
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00:09:03,320 --> 00:09:06,360
shops on 6th and Wadsworth and
Hamden and Wadsworth.
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00:09:06,360 --> 00:09:08,080
I've had a carpet cleaning
business there.
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00:09:08,280 --> 00:09:11,000
I had a satellite business
selling satellite dishes in the
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Denver Tech Center.
I'm just, I'm just throwing some
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00:09:13,200 --> 00:09:14,800
stuff at Aviva here that she'd
recognized.
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So I mean, I've, I've built 29
businesses.
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Several were 10s of 1,000,000.
Most were spectacular flaming
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seminars.
OK, because we fail our way to
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success.
OK.
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So don't fear failure, fear
regret.
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You know, I think about like the
moniker of the person who
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00:09:31,240 --> 00:09:32,840
exactly what you're saying is
too afraid.
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00:09:32,840 --> 00:09:36,080
And so they come, you know, they
want to analysis paralysis
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themselves into nothing.
How do you break from being
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00:09:39,360 --> 00:09:41,960
that?
Goals, goals, goals, goals,
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goals.
You got to create that hunger.
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That's the first thing, OK.
And then you then again, you
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make a decision, you take the
first step.
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You get around people that want
more out of life, OK?
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00:09:50,560 --> 00:09:52,560
You get around a good peer
group, OK.
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00:09:52,640 --> 00:09:55,800
And you know, like when I was
losing everything, I was in Tony
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00:09:55,800 --> 00:09:59,080
Robbins platinum partnership,
OK, It's like 100 grand.
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It's his high level mastermind.
And I was around people that
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00:10:02,280 --> 00:10:05,440
were killing it in that crash.
OK, they were killing it when I
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00:10:05,440 --> 00:10:07,160
lost everything.
And they're like, get up, ya
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00:10:07,160 --> 00:10:10,360
puss. 50 million million.
That's who you want to be around
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00:10:10,480 --> 00:10:12,680
when the going gets tough.
You want to be around people
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00:10:12,680 --> 00:10:14,280
that think what you think is
hard is easy.
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00:10:14,600 --> 00:10:17,600
And the problem is most people
default to a peer group they go
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to, they went to school with or
they work with.
249
00:10:20,040 --> 00:10:23,160
And those people may have fears
and limiting beliefs, you know,
250
00:10:23,160 --> 00:10:25,840
that'll hold them back and you
may as well not.
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00:10:25,840 --> 00:10:27,440
Let me tell you about limiting
beliefs.
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So when I immigrated this
country, I got thrown into
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school.
I didn't speak English, found
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out what bullies were for the
first time I got I hadn't
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00:10:33,160 --> 00:10:34,920
learned how to fight back yet
and I got my ass kicked
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00:10:34,920 --> 00:10:38,080
occasionally and then my mom,
proud Dutch woman these she is I
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00:10:38,080 --> 00:10:40,120
had just had these right here
just so you could get a laugh,
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sent me to school in these
wooden shoes.
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00:10:42,120 --> 00:10:44,440
These are the actual freaking
shoes because we found them when
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00:10:44,440 --> 00:10:46,880
we put her in assisted living
and these leather shorts the
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00:10:46,880 --> 00:10:49,840
Germans wear for Oktoberfest,
crack cocaine for the bullies.
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So I got my ass kicked again.
You know, bullies would chase me
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home and she'd chase them off
with a fly swatter.
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So the next day asked me eating.
And so I came up with this
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belief system that wasn't good
enough.
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And I used to ask myself, how
can I show them I'm good enough?
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And so, you know, a lot of
people have these limiting
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belief systems and they have no
basis in fact.
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I'm not good enough, I'm not
smart enough, I'm not courageous
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00:11:08,480 --> 00:11:10,520
enough, I'm not young enough,
I'm not old enough, whatever,
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you know.
And there's a reason the acronym
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for belief systems is BS,
because 99% of them are BS.
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But we believe they're real.
And so if you have one of these,
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drag it out into the daylight.
Look at it with your adult
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00:11:22,480 --> 00:11:25,920
rational mind, recognize that
it's BS and it'll go away.
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I mean, I used to be afraid to
raise my hand in front of, you
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know, 10 kids in a classroom.
And now I speak in front of
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literally thousands of people a
year in flip flops.
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00:11:33,480 --> 00:11:36,360
You know, it's, it's so you can,
you can mitigate these, these
280
00:11:36,520 --> 00:11:37,560
beliefs.
So.
281
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It's interesting, you know, I
find for myself my lifelong
282
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journey, like I was put on this
earth to work in commercial real
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00:11:45,320 --> 00:11:47,880
estate.
It is my blood, it is my being.
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It is.
Is it your passion though?
285
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Absolutely.
Oh, I love it.
286
00:11:51,040 --> 00:11:53,360
OK, OK.
Because because you got to play
287
00:11:53,360 --> 00:11:55,240
to your strengths, that's
another piece of this.
288
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When you play to your strengths,
you love what you do.
289
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You're in the zone.
You never work another day in
290
00:11:59,120 --> 00:12:00,680
your life.
It's a beautiful thing when you
291
00:12:00,680 --> 00:12:02,640
love what you do.
I mean, obviously you can feel
292
00:12:02,640 --> 00:12:04,280
my passion.
I freaking love this.
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00:12:04,320 --> 00:12:06,200
I mean, you know, just love
talking about it.
294
00:12:06,200 --> 00:12:08,320
I mentioned something else that
that was that's really
295
00:12:08,320 --> 00:12:10,960
important, that it was important
in my success journey and, and
296
00:12:10,960 --> 00:12:12,760
my recovery journey.
And that's focus.
297
00:12:12,920 --> 00:12:15,720
You know, wherever focus goes,
energy flows.
298
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And you know, the most
successful people on the planet
299
00:12:17,960 --> 00:12:19,320
have the highest degree of
focus.
300
00:12:19,320 --> 00:12:22,720
Look at look at Elon and look at
Bezos, you know, but here's the
301
00:12:22,720 --> 00:12:24,760
other thing, whatever you focus
on gets larger.
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It would have been very easy for
me to focus on losing $50
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million.
Instead, I use it to teach.
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00:12:30,040 --> 00:12:32,120
But you know, another thing is
don't let it become your
305
00:12:32,120 --> 00:12:34,040
identity.
So if you decide to start
306
00:12:34,040 --> 00:12:36,880
another business, for God's
sakes, have it be your vehicle,
307
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not your identity.
People kill themselves if they
308
00:12:39,680 --> 00:12:43,360
if they fail in their identity,
you know, So be careful with
309
00:12:43,360 --> 00:12:44,480
that.
It's your vehicle.
310
00:12:44,800 --> 00:12:47,680
But again, whatever you focus on
gets larger, both positive or
311
00:12:47,680 --> 00:12:49,840
negative, you know, and I'll get
people call me and say, how do I
312
00:12:49,840 --> 00:12:52,440
get out of student loan debt?
And I'm like, wrong question.
313
00:12:52,440 --> 00:12:54,520
How do you make so much money?
The debt's irrelevant is the
314
00:12:54,520 --> 00:12:55,960
question.
You know, they asked Mother
315
00:12:55,960 --> 00:12:58,680
Teresa if she was anti war.
She said, no, I'm pro peace.
316
00:12:59,400 --> 00:13:02,400
I mean, you get the you know,
and I listen to podcasts, okay,
317
00:13:02,400 --> 00:13:04,800
I listen to Joe Rogan and I
listen to Tim Ferriss.
318
00:13:04,800 --> 00:13:06,680
I try to get both sides of the
aisle.
319
00:13:06,680 --> 00:13:09,600
I'm definitely on one side.
On the other side in Tim Ferriss
320
00:13:09,600 --> 00:13:13,000
show is he interviews the best
of the best in the world, okay,
321
00:13:13,000 --> 00:13:16,440
best athletes like Michael
Phelps, the swimmer, NFL, NBA
322
00:13:16,440 --> 00:13:19,000
players, billionaires like Ray
Dalio, heads of the biggest
323
00:13:19,000 --> 00:13:21,480
companies in the world like
Zuckerberg, famous actors,
324
00:13:21,480 --> 00:13:25,160
Arnold, Jamie Foxx, Ed Norton,
you Jackman and he deconstructs
325
00:13:25,160 --> 00:13:27,280
their success.
It's fascinating conversation.
326
00:13:27,680 --> 00:13:30,840
This is ties into focus and and
I talk about my 30 million
327
00:13:30,840 --> 00:13:32,360
downloads.
They get that a week on those
328
00:13:32,360 --> 00:13:33,680
shows.
You know, I mean that they're
329
00:13:33,680 --> 00:13:34,840
just like the largest in the
world.
330
00:13:34,840 --> 00:13:38,200
But I started to hear a pattern
on Tim Ferriss's show, all these
331
00:13:38,240 --> 00:13:41,000
best in the world people almost
all meditate.
332
00:13:41,000 --> 00:13:43,800
I think we did an analysis, 85%
of them meditate.
333
00:13:43,960 --> 00:13:46,480
What does meditation enhance
focus, right?
334
00:13:46,600 --> 00:13:49,280
So focus is super important.
Don't lose sight of that.
335
00:13:49,440 --> 00:13:52,600
We are in a world where it's
just notification after
336
00:13:52,600 --> 00:13:56,160
notification, be it on your
screen, be it on your everywhere
337
00:13:56,160 --> 00:13:59,080
is 1,000,000 notifications.
In a world of endless
338
00:13:59,120 --> 00:14:01,760
notifications, how do you focus
completely?
339
00:14:01,840 --> 00:14:03,960
I don't know about you, but I'll
be sitting watching Netflix
340
00:14:03,960 --> 00:14:07,560
script, scrolling through my
damn phone, which kills your
341
00:14:07,560 --> 00:14:09,400
focus.
You just got to pay attention to
342
00:14:09,400 --> 00:14:11,040
it.
I think meditation is a good
343
00:14:11,040 --> 00:14:13,360
practice.
You know, I had Hello Rod, the
344
00:14:13,720 --> 00:14:16,200
author of the Miracle Morning on
my show a couple of times.
345
00:14:16,200 --> 00:14:19,600
And that's a morning practice
that you do to set your day off,
346
00:14:19,600 --> 00:14:21,880
right?
Like it includes meditation or
347
00:14:21,880 --> 00:14:24,400
prayer.
It includes journaling, includes
348
00:14:24,400 --> 00:14:26,880
exercise, just a fantastic way
to start your day.
349
00:14:26,880 --> 00:14:28,440
But I think you have to manage
it.
350
00:14:28,440 --> 00:14:30,560
Honestly, I think that's the
only thing you can do.
351
00:14:30,720 --> 00:14:32,360
And of course, scrolling kills
it.
352
00:14:32,520 --> 00:14:35,680
But, and I'm, I'm guilty of it.
I get sucked into that freaking
353
00:14:35,680 --> 00:14:37,840
tick tock.
I used to read a book a day when
354
00:14:37,840 --> 00:14:40,760
I'd go on vacation, I'll sit
there and scroll freaking tick
355
00:14:40,760 --> 00:14:43,560
tock for five hours.
It's just mind numbing waste of
356
00:14:43,560 --> 00:14:45,080
time.
And so, you know, I think you
357
00:14:45,080 --> 00:14:47,840
have to do social media detoxes
from time to time.
358
00:14:47,840 --> 00:14:51,640
I find I can be very intuitive,
but if I'm scrolling on social
359
00:14:51,640 --> 00:14:54,840
media it's gone, like I have to
make make a very conscious
360
00:14:54,840 --> 00:14:58,200
effort to.
I mean, I'm I'm I'm biohacking
361
00:14:58,200 --> 00:15:01,320
like crazy.
I do NAD plus I do methylene
362
00:15:01,320 --> 00:15:03,880
blue.
I do PEP, you know, peptides.
363
00:15:03,880 --> 00:15:07,440
I do if you saw my supplements,
you'd you'd die.
364
00:15:07,440 --> 00:15:10,840
How much I take in supplements
and and exercise room is, you
365
00:15:10,840 --> 00:15:14,120
know, I exercise like crazy and
I think all that helps, you
366
00:15:14,120 --> 00:15:16,440
know, and that's another thing.
If you're listening and and you
367
00:15:16,440 --> 00:15:18,720
know, your job could be on the
line or, you know, you need to
368
00:15:18,720 --> 00:15:20,600
get started.
Pay attention to your health,
369
00:15:20,600 --> 00:15:23,760
OK, and, and not just so for the
health, but for the energy, but
370
00:15:23,760 --> 00:15:27,000
the energy that's required to do
a side hustle, to stay up late,
371
00:15:27,000 --> 00:15:30,160
to get up early, even if you've
got a consuming W2 job.
372
00:15:30,160 --> 00:15:33,360
I've got numerous students that
have eclipsed their W2 income,
373
00:15:33,360 --> 00:15:37,200
heavy duty W2 income through
commercial real estate, but that
374
00:15:37,200 --> 00:15:41,200
requires some, some energy, OK,
especially if you've got kids,
375
00:15:41,240 --> 00:15:45,360
soccer, church, whatever.
So pay attention to, you know,
376
00:15:45,520 --> 00:15:48,760
you know, your exercise and your
diet, so you can grind for a few
377
00:15:48,760 --> 00:15:51,080
years like most people won't, so
you can live the rest of your
378
00:15:51,080 --> 00:15:52,800
life like most people can't,
right?
379
00:15:52,840 --> 00:15:55,560
Absolutely.
I want to understand the full
380
00:15:55,560 --> 00:15:59,960
story. 2008 crash, We lose $50
million then.
381
00:16:00,520 --> 00:16:02,920
I lost all my real estate.
I and I lost everything.
382
00:16:02,960 --> 00:16:04,680
Yeah.
Thought I was set for life.
383
00:16:04,680 --> 00:16:06,680
You rise like phoenix in the
ashes.
384
00:16:06,680 --> 00:16:09,640
Well, I rose like a crow for a
while there.
385
00:16:09,640 --> 00:16:13,800
But yeah, I mean, I I started a
litigation support company,
386
00:16:13,840 --> 00:16:15,560
turned it into a $10 million
company.
387
00:16:15,560 --> 00:16:17,800
It almost bankrupted, too.
I mean, you go through these ups
388
00:16:17,800 --> 00:16:20,960
and downs and then one of the
guys I hired, my CFO for the
389
00:16:20,960 --> 00:16:23,240
litigation support company said
he'd done some commercial real
390
00:16:23,240 --> 00:16:24,440
estate.
I'm like, hell, let's do that.
391
00:16:24,440 --> 00:16:27,480
So we bought, I don't know,
almost 3000 apartment units
392
00:16:27,480 --> 00:16:29,120
together and kept going from
there.
393
00:16:29,120 --> 00:16:30,920
But but yeah.
And that's when I started my
394
00:16:30,920 --> 00:16:33,400
podcast because I, you know, I
knew I wasn't going to do houses
395
00:16:33,400 --> 00:16:34,680
again.
It's ridiculous.
396
00:16:34,680 --> 00:16:37,920
And I've owned 2000, so I've got
some credibility in saying that.
397
00:16:38,120 --> 00:16:41,960
But yeah, so I just rebuilt and
didn't realize that that I love
398
00:16:41,960 --> 00:16:44,520
being an educator.
I absolutely freaking love it.
399
00:16:44,600 --> 00:16:48,360
And and I'm pretty good at it.
And so, you know, I think I
400
00:16:48,360 --> 00:16:51,000
mentioned to you our, our our
student success eclipses
401
00:16:51,040 --> 00:16:53,480
everybody else combined,
including big names that you'd
402
00:16:53,480 --> 00:16:56,280
recognize their programs.
Our student success eclipses
403
00:16:56,280 --> 00:16:58,920
them combined.
I guess I'm bragging, but I, I
404
00:16:58,920 --> 00:17:02,360
get love every single day.
I've got a stack of gifts on my
405
00:17:02,360 --> 00:17:05,599
counter, kitchen counter right
now that I haven't unwrapped yet
406
00:17:05,599 --> 00:17:07,560
from students.
I I have a wall of thank you
407
00:17:07,560 --> 00:17:09,160
cards, hundreds of thank you
cards.
408
00:17:09,160 --> 00:17:12,040
I get DMS, emails every day.
I get hate every day, too.
409
00:17:12,040 --> 00:17:14,119
Don't get me wrong.
You know, no one should have
410
00:17:14,119 --> 00:17:16,520
owned 800 houses.
Yeah, well, no one should be in
411
00:17:16,520 --> 00:17:18,640
their mom's basement bitching
about their life either.
412
00:17:18,760 --> 00:17:22,160
But yeah, but, but I but I get
love every single day.
413
00:17:22,160 --> 00:17:23,800
So, you know, it's a beautiful
thing.
414
00:17:23,920 --> 00:17:25,960
Hey, the more you give, the more
you get.
415
00:17:26,040 --> 00:17:28,119
That's how that, well, let's
talk about that for a minute.
416
00:17:28,160 --> 00:17:29,720
OK, Let's talk about touch for a
minute.
417
00:17:29,720 --> 00:17:33,160
So let's first let's talk about
the most important foundational
418
00:17:33,160 --> 00:17:34,640
emotion you have available to
you.
419
00:17:34,760 --> 00:17:37,440
And that's a gratitude.
Now I know some of you are going
420
00:17:37,440 --> 00:17:39,440
to be like, oh good God, can we
get on with the real estate
421
00:17:39,440 --> 00:17:41,440
stuff?
Listen, if you want success,
422
00:17:41,720 --> 00:17:43,000
listen up.
OK?
423
00:17:43,600 --> 00:17:46,000
Ignore what I'm going to say at
your peril, OK?
424
00:17:46,080 --> 00:17:47,800
It's the most important emotion
we have.
425
00:17:47,800 --> 00:17:50,920
It makes us stronger when we
face adversity, strengthens our
426
00:17:50,920 --> 00:17:54,040
immune system, makes our hearts
stronger, lowers our blood
427
00:17:54,040 --> 00:17:56,760
pressure, brings us closer to
our spirituality.
428
00:17:56,880 --> 00:17:59,440
But it's also how you attract
everything you want into your
429
00:17:59,440 --> 00:18:01,320
life.
You could call it prayer.
430
00:18:01,440 --> 00:18:04,480
Most mornings, I will sit in my
recliner and I've got my vision
431
00:18:04,480 --> 00:18:06,560
boards there.
And I'll just do gratitude for
432
00:18:06,560 --> 00:18:09,720
the people that I love, that you
know, my, my blessings.
433
00:18:09,880 --> 00:18:12,240
And then I'll do gratitude for
the things that I want as if I
434
00:18:12,240 --> 00:18:13,800
already have them.
OK.
435
00:18:14,080 --> 00:18:16,840
And I've been emotional being
grateful for things I don't even
436
00:18:16,840 --> 00:18:18,520
have yet.
You're like, oh, good God.
437
00:18:18,520 --> 00:18:21,840
Well, this is how I had 50
million to lose and how I got it
438
00:18:21,840 --> 00:18:24,040
back.
So ignore it at your peril is
439
00:18:24,040 --> 00:18:26,600
all I can tell you.
And, and, and we'll talk about
440
00:18:26,600 --> 00:18:29,160
one more thing here.
You know, I lived in Denver and,
441
00:18:29,160 --> 00:18:30,760
but I knew I wanted to live on
the beach.
442
00:18:30,760 --> 00:18:32,760
And as you're well aware, unless
you go to Cherry Creek
443
00:18:32,760 --> 00:18:35,080
Reservoir, there's really no
beach in Denver.
444
00:18:35,400 --> 00:18:38,280
And so, you know, and that's,
that's, that's a stretch there
445
00:18:38,280 --> 00:18:39,640
too.
But, you know, but I knew I
446
00:18:39,640 --> 00:18:42,520
wanted to live on the beach.
And so I would visualize the
447
00:18:42,520 --> 00:18:44,560
palm trees and the surf and the
sand.
448
00:18:44,560 --> 00:18:47,200
And 20 years later, I built this
incredible mansion here in
449
00:18:47,200 --> 00:18:49,480
Sarasota on the beach.
I owned the beach on one side.
450
00:18:49,640 --> 00:18:52,360
I had my boats on the backside.
It was called a gulf to Bay.
451
00:18:52,560 --> 00:18:56,440
10,000 square feet elevator,
wine cellar, giant waterfall
452
00:18:56,440 --> 00:18:58,080
from the 2nd floor balcony into
the pool.
453
00:18:58,080 --> 00:18:59,920
You had to walk through the
waterfall to get the pools and
454
00:18:59,920 --> 00:19:02,120
magazines.
You know, on the 2nd floor.
455
00:19:02,120 --> 00:19:04,440
I had aquariums built around the
staircase.
456
00:19:04,440 --> 00:19:07,040
Cost me almost 200 grand.
This gives you an idea of the
457
00:19:07,040 --> 00:19:08,960
house.
Well, two months after I moved
458
00:19:08,960 --> 00:19:10,600
in.
So I worked for this thing for
459
00:19:10,600 --> 00:19:13,880
20 freaking years.
OK, two months after I moved in,
460
00:19:14,080 --> 00:19:16,200
I'm floating up.
I'm floating in the pool at
461
00:19:16,200 --> 00:19:17,360
night.
It's changing colors.
462
00:19:17,360 --> 00:19:19,680
It's got fiber optic lighting
and I'm looking up at this
463
00:19:19,680 --> 00:19:22,360
testament to my ego.
It was to prove to the world I
464
00:19:22,360 --> 00:19:23,800
was good enough.
I mean, if that didn't do it,
465
00:19:23,800 --> 00:19:25,680
forget it.
You know, I had the Maserati and
466
00:19:25,680 --> 00:19:27,960
the Mercedes and all all the
stupid shit I thought was
467
00:19:27,960 --> 00:19:31,160
important, the boat and the jet
skis, all the toys and stuff.
468
00:19:31,160 --> 00:19:34,000
My family's inside sleeping and
I got depressed.
469
00:19:34,360 --> 00:19:35,600
And this is 2 months after I
moved.
470
00:19:35,600 --> 00:19:38,680
I don't mean a little depressed.
I mean like, holy crap,
471
00:19:38,800 --> 00:19:41,200
depressed.
And I'm like, what is going on?
472
00:19:41,200 --> 00:19:43,560
I've just achieved success like
times 10,000.
473
00:19:44,480 --> 00:19:46,240
There were three things
happening, Aviva, and that's why
474
00:19:46,240 --> 00:19:48,360
I want to share with your
listeners here before we cut
475
00:19:48,360 --> 00:19:50,440
loose.
One is you should never achieve
476
00:19:50,440 --> 00:19:53,440
a big goal without having other
goals lined up behind it.
477
00:19:53,440 --> 00:19:56,320
Like a good book somewhere says
without a vision, the people
478
00:19:56,320 --> 00:19:57,840
perish, right?
And I didn't have a vision for
479
00:19:57,840 --> 00:19:59,680
the future.
OK, that's number one.
480
00:20:00,000 --> 00:20:03,360
Number two was it's never about
the goals that, you know, they
481
00:20:03,400 --> 00:20:05,760
say the happiest days of a boat
owner's life, the day they buy
482
00:20:05,760 --> 00:20:07,280
the boat and the day they sell
the boat, right?
483
00:20:07,440 --> 00:20:10,520
If but but you need the goals to
create that hunger to get off
484
00:20:10,520 --> 00:20:13,000
your ass, to actually go do
something, create that burning
485
00:20:13,000 --> 00:20:14,360
desire.
You got to have the goals.
486
00:20:15,080 --> 00:20:18,720
But happiness comes from
progress and growth.
487
00:20:18,720 --> 00:20:21,000
It doesn't come from the goals.
And I didn't know how I was
488
00:20:21,000 --> 00:20:22,560
going to progress.
What am I going to do after
489
00:20:22,560 --> 00:20:23,880
that?
I mean, I've just achieved this
490
00:20:23,880 --> 00:20:25,640
incredible success.
So that was a problem.
491
00:20:26,080 --> 00:20:29,560
But the big thing was I had been
totally focused on me.
492
00:20:29,560 --> 00:20:33,000
Rod, Rod, Rod, blah blah blah,
show the world I matter.
493
00:20:33,080 --> 00:20:35,800
That's the year I went and saw
Tony Robbins, saw that he fed
494
00:20:35,800 --> 00:20:38,680
families for the holidays.
And I'm like, what a concept, do
495
00:20:38,680 --> 00:20:41,200
something for someone else.
I had to be 40 to get that memo,
496
00:20:41,560 --> 00:20:43,640
regretfully.
But I called my brother in
497
00:20:43,640 --> 00:20:46,080
Denver who I was going to go
visit for Thanksgiving.
498
00:20:46,360 --> 00:20:48,200
I said, bro, let's feed five
families.
499
00:20:48,200 --> 00:20:50,120
So he called his church and
found five families.
500
00:20:50,120 --> 00:20:52,800
It really needed help.
The third family changed my
501
00:20:52,800 --> 00:20:53,960
life.
This was a house.
502
00:20:54,120 --> 00:20:58,640
This was one of these flat roof
row house shit holes built in
503
00:20:58,840 --> 00:21:01,520
over 100 years old.
It was a Hispanic woman in this
504
00:21:01,520 --> 00:21:03,840
thing with five kids.
It was one of those where you
505
00:21:03,840 --> 00:21:05,920
walk through the bedroom to get
to the kitchen, which has the
506
00:21:05,920 --> 00:21:08,080
bathroom off of it.
So I mean, it's not even a one
507
00:21:08,080 --> 00:21:09,600
bedroom, it's a crappy one
bedroom.
508
00:21:10,040 --> 00:21:13,200
So we bought toys for the kids,
we bought frozen turkeys, food.
509
00:21:13,200 --> 00:21:15,800
She comes out, she sees all the
stuff on the porch and she
510
00:21:15,800 --> 00:21:18,040
starts crying.
Her kids come out to the older
511
00:21:18,040 --> 00:21:20,040
ones start crying.
I start crying and I'm hooked
512
00:21:20,480 --> 00:21:22,880
and I'm blessed to say and don't
tune this out guys.
513
00:21:22,880 --> 00:21:25,520
If you want success, listen up.
This is not me bragging.
514
00:21:25,520 --> 00:21:28,640
There's a real message here.
In the last 26 years I've had
515
00:21:28,640 --> 00:21:32,080
over 150,000 children here in
the Sarasota Bradenton area for
516
00:21:32,080 --> 00:21:34,640
the holidays.
I've provided 10s of thousands
517
00:21:34,640 --> 00:21:37,360
of backpacks filled with school
supplies to local kids that
518
00:21:37,360 --> 00:21:38,800
don't have the basic supplies
for school.
519
00:21:38,920 --> 00:21:41,720
Thousands and thousands of teddy
bears, local police departments
520
00:21:41,960 --> 00:21:44,320
for their officers to keep in
their vehicles if they encounter
521
00:21:44,320 --> 00:21:46,280
a child that's been in a
traumatic situation.
522
00:21:46,520 --> 00:21:50,040
Now here's why I bring this up.
Tony Robbins calls it the
523
00:21:50,040 --> 00:21:52,920
science of achievement versus
the art of fulfillment.
524
00:21:52,920 --> 00:21:55,040
Achievements of science.
You want, you want to learn how
525
00:21:55,040 --> 00:21:57,680
to do commercial illustrator
multifamily, Get your ass to one
526
00:21:57,680 --> 00:21:59,440
of my boot camps.
I do them every 30 days.
527
00:21:59,440 --> 00:22:01,800
It's like 47 bucks.
I don't sell anything there.
528
00:22:01,880 --> 00:22:04,560
There's no excuse. 2 days of
training, $47.
529
00:22:04,560 --> 00:22:07,000
Tell me your excuse, but I'll
give you the blueprint.
530
00:22:07,000 --> 00:22:09,920
You just got to do it.
It's a science, but fulfillment
531
00:22:09,920 --> 00:22:11,680
is an art.
You got to figure out what
532
00:22:11,680 --> 00:22:13,880
juices you.
For me, it's kids.
533
00:22:13,880 --> 00:22:16,520
It's also the elderly.
And don't say to yourself, well,
534
00:22:16,520 --> 00:22:18,000
you had money, that's why you
gave back.
535
00:22:18,320 --> 00:22:21,160
You want the money, give back.
That's the way God works.
536
00:22:21,160 --> 00:22:22,320
That's the way the universe
works.
537
00:22:22,320 --> 00:22:25,040
Whatever you give, you get back
a hundredfold, A thousandfold.
538
00:22:25,160 --> 00:22:26,520
Would you agree with me on that
one?
539
00:22:26,960 --> 00:22:29,720
All day.
Yeah, so find out what juices
540
00:22:29,720 --> 00:22:32,920
you start giving back right now
because the six you don't do it
541
00:22:32,920 --> 00:22:34,720
for this reason.
But I promise you the success
542
00:22:34,720 --> 00:22:37,360
will come faster.
You know, I'll land the plane
543
00:22:37,360 --> 00:22:38,840
with this.
I did an event in Denver.
544
00:22:38,840 --> 00:22:40,880
I had 1000 participants, 3 day
event.
545
00:22:40,960 --> 00:22:43,880
And I did this Hall of Fame
award for my warriors.
546
00:22:43,880 --> 00:22:45,880
That's what we call my coaching
clients, my warriors.
547
00:22:46,120 --> 00:22:49,120
And it was just the people that
helped other Warriors the most.
548
00:22:49,120 --> 00:22:51,640
OK, It wasn't just yeah, they
were some very successful as
549
00:22:51,640 --> 00:22:54,120
well, but it wasn't just their
door count or anything like
550
00:22:54,120 --> 00:22:56,320
that.
And I did a slide for each one.
551
00:22:56,320 --> 00:22:59,480
I started to it was a pattern.
Every single one of them gives
552
00:22:59,480 --> 00:23:02,400
back Schools in Latin America,
schools in India's, human
553
00:23:02,400 --> 00:23:05,000
trafficking, veterans,
homelessness, veterans suicide.
554
00:23:05,160 --> 00:23:07,680
And I looked at the 1000
participants and I pointed at
555
00:23:07,680 --> 00:23:09,600
the PowerPoint.
I said that's what we call a
556
00:23:09,600 --> 00:23:12,440
freaking clue.
OK, power moves to those who
557
00:23:12,440 --> 00:23:13,520
serve this.
Is great.
558
00:23:13,520 --> 00:23:16,520
There's like a therapy session.
Oh, thank you, thank you.
559
00:23:16,520 --> 00:23:19,520
I'm very, very passionate about
this, as you can tell.
560
00:23:19,760 --> 00:23:21,320
Hopefully nobody's falling
asleep.
561
00:23:21,840 --> 00:23:25,680
Oh, I don't think you're putting
anybody to sleep, but everybody
562
00:23:25,680 --> 00:23:29,160
wants to know, Rod, what is your
commercial real estate secret?
563
00:23:29,640 --> 00:23:33,960
Massive freakin action.
OK, my most successful students
564
00:23:34,120 --> 00:23:35,680
aren't the smartest.
I've had.
565
00:23:35,680 --> 00:23:38,040
I've had NFL, NBA players,
famous actors.
566
00:23:38,360 --> 00:23:40,200
They're not the ones that have
the most money.
567
00:23:40,320 --> 00:23:42,240
They're not the ones that live
in the biggest cities.
568
00:23:42,360 --> 00:23:44,040
They're the ones that change
their story.
569
00:23:44,040 --> 00:23:46,120
Everybody's got a story about
why they're not doing stuff.
570
00:23:46,120 --> 00:23:49,200
They change their freakin story
and they just take massive
571
00:23:49,200 --> 00:23:51,040
freakin action.
It's not a secret.
572
00:23:51,040 --> 00:23:53,520
Just got to go do it.
Do it like Nike says.
573
00:23:54,240 --> 00:23:57,520
Massive freaking.
Freaking action.
