Commercial Real Estate Leasing Tips for Landlords | Lease Faster and Avoid Vacancy

0:00 Signing with the wrong leasing agent can be an expensive mistake. Years ago, I got a call from a landlord who had had his warehouse for lease for nine months and he had had two showings and no tenants. And he called me and he said, Aviva, your buildings are always full. What's going on here? And after very little research, came to find out he had the wrong brokers for the job. They had the listing for nine months, couldn't lease it out. We then got the listing and then within six weeks we had a tenant in place. Warehouse owners think you put up a sign, you put the property on Loopnet and there it's leased.

0:40 That, my friends, is not the case. The difference between having a vacant building and a great tenant is who you hire to market the building, negotiate the pricing and structure the deal. My name's Aviva Sun Enrich. I'm with the Warehouse Hotline and we are Colorado's top rated industrial brokerage of all time. Today I'm talking about the four key components to getting your commercial space least. If you own or love commercial real estate, make sure to subscribe to this page. Comment any questions you have. I personally answer them all myself and share this with somebody else who knows and loves commercial real estate. Now let's get into it. Four key components to getting your space.

1:22 Least component #1 exposure. Exposure is everything. Listing on Loopnet is not enough and that will not lease your space. Most properties don't lease because people are not seeing them. That's why here at the Warehouse Hotline, we've made videos like this and honestly built some of the biggest social media pages in the world revolving around commercial real estate. Why? To get you and your properties visibility, if you could have 10 people look at your space or you have 1000 people look at your space, that is 10 times the odd that the right operator or someone associated with the right operator is in there. This is not rocket science.

2:05 However, creating the correct exposure to the right people is make or break for the success of your commercial assets. There is endless data about how higher quality photos, drone photography, etcetera significantly increase your chance of having a prospect walk through the door. To get your property leased, it needs to be marketed with the right materials to the right people because if a tenant can't picture themselves inside a space, or worse, they don't even know a space exists, it's not getting leased and you're not making any money. Actually, technically, you're losing money. Tip #2 Pricing is positioning your pricing strategy. There is a direct correlation between price and time on the market.

2:56 If you price too high, you sit and lose money. If you price too low, you could leave money on the table. There is a strategy to maximize your income on a property, but every property is different and requires a custom tailored approach and strategy to getting your property leased with as minimal vacancy as possible. Your leasing agent needs to know submarket demand, actual comps in the neighborhood, and the tenants who are pursuing them. The goal isn't just to price it, it's to position it for competition so the tenants want and need your space. Tip #3 The negotiations.

3:36 Negotiations are where deals come to thrive or die. This is among the many reasons why you hire a broker. Rent is just one element of the deal terms. Concessions and escalations matter more than a lot of owners realize. The difference between an average deal and a great deal is how it's structured and who structures it. I can't tell you how many times I talked to landlord to do a lease themselves and then kick themselves later because terms were bad, they just didn't know it at the time or they didn't want to pay a leasing agent. Don't be that person. That person complaints to me all the time. Tip #4 and potentially the most important speed and execution. Your leasing agent needs to work with speed in order to get a deal done.

4:24 This can be make or break for your bank. The only four letter word in commercial real estate is vacancy. Why? Not only is there rent missed, but there's also expenses incurred. That means every month vacant. Not only are you not making money, but you're actually losing money. Deals fall apart when momentum is lost. We all say it and we all know it. Time kills deals. You need someone who's going to Sprint across the finish line to get a deal done. That is make or break. In today's commercial real estate environment, this is exactly how we approach leasing at The Warehouse Hotline. We don't just list properties. We create high impact exposure, position pricing strategically, negotiate strong deals, and execute quickly, all while adding value to you and your family's assets because leasing a warehouse is not just filling space, it's maximizing your asset.

5:27 If you own a warehouse in Colorado or you're thinking about leasing it, head over to warehousehotline.com, hit the contact form, and let's dig in. My name's Aviva Son Enrich. If you have any leasing questions or commercial real estate questions, comment them below. I'm going to respond to all the comments and remember your market does not decide your outcome. Your strategy does. Thanks for watching.