April 6, 2026
How to Get Leads from Social Media in Real Estate (YouTube + Instagram Strategy)
In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Justin Konikow to break down how real estate professionals are actually generating business from social media today using YouTube, Instagram, CRM systems, and content strategy.
If you are a commercial real estate broker, residential agent, investor, or entrepreneur looking to generate leads from social media in 2026, this episode gives you a practical roadmap.
Key Topics Discussed:
- Why most real estate agents struggle to generate leads from social media
- How YouTube works as an evergreen lead generation machine
- Why Instagram is one of the most underrated tools for relationship building
- The difference between transactional marketing and platform-driven marketing
- How data, CRM, and content work together to create consistent deal flow
Follow Commercial Real Estate Secrets for more insights into commercial real estate marketing and building a real estate business that grows with you.
1
00:00:00,040 --> 00:00:04,680
What does media and marketing
mean to you in your business?
2
00:00:04,680 --> 00:00:10,720
Because obviously real estate, I
like to say, is 15 years behind
3
00:00:10,720 --> 00:00:16,000
when it comes to marketing and
clearly you have built A-Team
4
00:00:16,160 --> 00:00:21,320
and a business that lives
probably more so in the future.
5
00:00:21,440 --> 00:00:23,720
When I think of how marketing
has been done historically in
6
00:00:23,720 --> 00:00:26,800
real estate, it's been a very
gatekeeped industry and I think
7
00:00:26,800 --> 00:00:30,040
I've always wanted to break that
mold and bring more transparency
8
00:00:30,040 --> 00:00:32,320
to a very untransparent
business.
9
00:00:32,600 --> 00:00:34,680
And we did that primarily using
video.
10
00:00:34,680 --> 00:00:39,400
So I started in 2012, started
using video in 2013 to do full
11
00:00:39,400 --> 00:00:42,680
blown listing videos when they
were not really a thing.
12
00:00:42,680 --> 00:00:44,400
I got a lot of pushback from the
industry.
13
00:00:44,400 --> 00:00:46,920
You don't need to do that even
on commercial stuff like I would
14
00:00:46,920 --> 00:00:51,280
be doing full blown cinema
movies on commercial warehouses
15
00:00:51,280 --> 00:00:53,840
and office buildings with 50%
vacancies.
16
00:00:53,840 --> 00:00:57,800
And really what I tried to do
was use the methodology that I
17
00:00:57,800 --> 00:01:01,080
saw working on TV, which was
entertainment and education to
18
00:01:01,080 --> 00:01:03,520
tell people things they could
not find on MLS.
19
00:01:03,800 --> 00:01:06,840
And then over the years, what it
means to me now is when people
20
00:01:06,840 --> 00:01:09,760
work with our company, one of
our biggest advantages is
21
00:01:10,080 --> 00:01:13,800
they're hiring us as a platform,
not a broker.
22
00:01:13,800 --> 00:01:16,760
Because when they hire a broker
to just put it on MLS, they can
23
00:01:16,760 --> 00:01:18,680
hire 10 agents to do the same
thing.
24
00:01:18,840 --> 00:01:21,280
What they can't do is buy my
data.
25
00:01:21,440 --> 00:01:24,680
So if they hire that other
agent, they don't get my 50,000
26
00:01:24,680 --> 00:01:27,480
person mailing list, They don't
get the 1.7 million views we
27
00:01:27,480 --> 00:01:29,960
have on YouTube.
So they don't get my marketing
28
00:01:29,960 --> 00:01:33,720
team that can target based on
the data and the emails in my
29
00:01:33,720 --> 00:01:37,160
CRM of people that looked or
bought similar property.
30
00:01:37,160 --> 00:01:40,160
So when I think of marketing
Aviva, I think the marketing of
31
00:01:40,160 --> 00:01:44,000
the future is being able to be
an absolute specialist and
32
00:01:44,000 --> 00:01:47,520
sniper for your clients, where
historically real estate has
33
00:01:47,520 --> 00:01:49,080
just been a shotgun approach,
right?
34
00:01:49,320 --> 00:01:51,080
Every single day I get
questions.
35
00:01:51,560 --> 00:01:55,000
How many leads do you get from
online from your posts?
36
00:01:55,000 --> 00:01:58,960
People just want to know like
how much do you make a year from
37
00:01:58,960 --> 00:02:02,320
online posting?
How would you respond to that?
38
00:02:02,320 --> 00:02:04,120
I'll answer the question about
the old school guy.
39
00:02:04,400 --> 00:02:05,600
I would say partner with
somebody.
40
00:02:05,600 --> 00:02:08,440
This new school I still think
you can use, you need to use
41
00:02:08,440 --> 00:02:10,639
technology to be more human,
right?
42
00:02:10,639 --> 00:02:12,880
I think too many agents are
hiding behind technology,
43
00:02:12,880 --> 00:02:15,600
thinking it's the solution, not
realizing you still have to pick
44
00:02:15,600 --> 00:02:18,600
up the phone and interact with
another human being in order to
45
00:02:18,600 --> 00:02:21,760
build a relationship.
When it comes to the ROI of what
46
00:02:21,760 --> 00:02:25,680
we've been building, you need to
have a higher level view that
47
00:02:25,880 --> 00:02:29,080
works beyond the transaction
where the ROI of partnering with
48
00:02:29,080 --> 00:02:30,760
us is.
You're getting my relationships,
49
00:02:30,760 --> 00:02:32,720
you're getting my platform,
you're getting my vision, you're
50
00:02:32,720 --> 00:02:35,200
getting my strategy.
You're getting a lot more than
51
00:02:35,200 --> 00:02:37,440
just how many, how much
percentage I'm charging on a
52
00:02:37,440 --> 00:02:39,760
Commission.
And I have to realize that too,
53
00:02:39,760 --> 00:02:42,160
that I'm getting more than that
in the transaction with you.
54
00:02:42,160 --> 00:02:43,760
I'm getting more than a
paycheck.
55
00:02:44,000 --> 00:02:46,960
I'm also getting access to
collaboration and doing life
56
00:02:46,960 --> 00:02:49,720
with you.
So when I said somebody would
57
00:02:49,720 --> 00:02:51,960
ask you a question of like how
much money do you make off your
58
00:02:51,960 --> 00:02:55,000
posting, Aviva, I would say
that's an impossible thing to
59
00:02:55,000 --> 00:02:58,120
quantify because the
relationships and the proximity
60
00:02:58,120 --> 00:03:01,720
and me texting somebody saying,
hey, Sir Han, you need to meet
61
00:03:01,720 --> 00:03:04,080
Aviva, she's awesome or whatever
that looks like is
62
00:03:04,080 --> 00:03:07,680
unquantifiable.
Yet the opportunity is limitless
63
00:03:07,680 --> 00:03:09,160
when it comes to relationships,
right?
64
00:03:09,920 --> 00:03:14,120
It's funny because I find that
question to be inherently a
65
00:03:14,120 --> 00:03:18,760
super transactional question
like but but your response is
66
00:03:18,760 --> 00:03:22,680
that none of this is
transactional from the question
67
00:03:22,680 --> 00:03:26,880
itself to literally working with
people.
68
00:03:26,880 --> 00:03:31,560
It's not just cash the check,
thanks, see you later.
69
00:03:31,720 --> 00:03:36,160
It's telling a story,
understanding who you're working
70
00:03:36,160 --> 00:03:38,600
with, why you're working with
them, and then how you can
71
00:03:39,040 --> 00:03:43,840
benefit them in the long term
and quite literally ride off
72
00:03:43,840 --> 00:03:46,760
into the sunset together.
Yeah, absolutely.
73
00:03:46,760 --> 00:03:48,800
I mean, how many relationships
have you met, have either that
74
00:03:48,800 --> 00:03:51,120
have turned around and giving
you opportunities that you would
75
00:03:51,120 --> 00:03:54,000
have never had access to had you
not paid it forward to that
76
00:03:54,000 --> 00:03:55,960
person, right.
I think that's where the the
77
00:03:55,960 --> 00:03:58,520
beauty is in business in the
long run.
78
00:03:59,200 --> 00:04:02,240
And that's the cool part about
the Internet is that we never
79
00:04:02,240 --> 00:04:06,000
expected that nobody really
taught us, you know, none of our
80
00:04:06,760 --> 00:04:09,760
teachers could have ever taught
us it because we're in this
81
00:04:09,760 --> 00:04:15,120
like, discovery mode of
connectivity that we're really
82
00:04:15,120 --> 00:04:17,920
the first generation who just
gets the sole benefit of.
83
00:04:18,320 --> 00:04:23,720
And it's, it is shocking.
I am still shocked every day by
84
00:04:23,720 --> 00:04:27,640
how powerful it is.
It's bonkers and actually I'm
85
00:04:27,640 --> 00:04:29,800
looking over my shoulder.
There's a book there that says
86
00:04:29,800 --> 00:04:32,040
what to post, and it was written
by Chelsea Pytz.
87
00:04:32,360 --> 00:04:37,760
What's interesting is back in
2013 or 14, me, her, Bucky
88
00:04:37,760 --> 00:04:41,960
Beeman, I think Michelle
Belisari, Shannon Milligan,
89
00:04:41,960 --> 00:04:44,640
there was a bunch of us and we
call ourselves the Snap Pack and
90
00:04:44,640 --> 00:04:46,920
we all connected on Snapchat
because Gary Vee was talking
91
00:04:46,920 --> 00:04:48,160
about how Snapchat was taking
off.
92
00:04:48,160 --> 00:04:52,000
Maybe it's like 2014, 2015.
Now she's gone off and she does
93
00:04:52,000 --> 00:04:54,240
amazing things.
Huge keynote speaker with Gary
94
00:04:54,240 --> 00:04:56,440
Vee and many other people.
And I can go through the litany
95
00:04:56,440 --> 00:04:59,240
of Dustin Brom who runs the
massive Agent podcast.
96
00:04:59,520 --> 00:05:02,160
But why I'm bringing it up as I
think of the integrity around
97
00:05:02,160 --> 00:05:05,400
those people and how I watch
them show up as who they were
98
00:05:05,400 --> 00:05:07,480
from then till now.
I see you show up in your
99
00:05:07,480 --> 00:05:10,760
content as who you are.
I see how you treat other people
100
00:05:10,760 --> 00:05:15,400
and I think you really exemplify
integrity over influence.
101
00:05:15,400 --> 00:05:18,040
And I think by proxy you gained
influence.
102
00:05:18,040 --> 00:05:20,560
So for people watching you that
are like, what's the secret?
103
00:05:20,840 --> 00:05:23,360
I think it's understanding the
long game versus the
104
00:05:23,360 --> 00:05:27,440
transactional relationship.
And as long as you continue to
105
00:05:27,440 --> 00:05:31,720
provide value, be authentic, and
I think ultimately you're right,
106
00:05:31,720 --> 00:05:35,080
just try to inherently do good
for people.
107
00:05:35,480 --> 00:05:39,400
Sure, they can sniff that out
and they want to stick with you
108
00:05:39,400 --> 00:05:41,960
for your journey through the
highs and the lows.
109
00:05:42,320 --> 00:05:46,000
So give, give, give.
Now, another question I get all
110
00:05:46,000 --> 00:05:51,920
the time is what social media
platforms work the best for you?
111
00:05:52,320 --> 00:05:54,880
And that is not the question I
have for you here today.
112
00:05:55,560 --> 00:05:58,920
My question is, what social
media platforms are you having
113
00:05:58,920 --> 00:06:02,440
the most fun with and what's
like wetting your whistle and
114
00:06:02,440 --> 00:06:05,080
making you tick?
Oh man, that's, that's a loaded
115
00:06:05,080 --> 00:06:07,240
question.
So like just straight up fun is
116
00:06:07,240 --> 00:06:10,160
actually TikTok live.
I do a morning kick off and a
117
00:06:10,160 --> 00:06:12,120
morning wrap up.
So at the end of my workout, I
118
00:06:12,120 --> 00:06:15,240
typically go live for like 20-30
minutes and I just talk about my
119
00:06:15,240 --> 00:06:17,640
calendar, what's going on and
what I typically do.
120
00:06:17,640 --> 00:06:20,280
It's and what's wild is the
business I've generated from it.
121
00:06:20,280 --> 00:06:23,000
I, the algorithm really knows
people in my area because it
122
00:06:23,000 --> 00:06:25,920
shows me a lot of Canadians,
people in Toronto and like hook
123
00:06:25,920 --> 00:06:28,240
people up with mortgage brokers
have set up referrals and I
124
00:06:28,240 --> 00:06:29,360
don't even have a very big
following.
125
00:06:29,360 --> 00:06:33,600
Like I may only get 400 people
through on a live and maybe only
126
00:06:33,600 --> 00:06:37,640
5 to 14 people at one time.
But there's human beings on the
127
00:06:37,640 --> 00:06:41,960
other side of that phone and
it's fun to talk about just real
128
00:06:41,960 --> 00:06:43,720
life, right?
And share struggles and things
129
00:06:43,720 --> 00:06:46,400
that I've had with them too.
And, and have conversations in
130
00:06:46,400 --> 00:06:49,840
terms of where I'm passionate
about is YouTube.
131
00:06:49,840 --> 00:06:52,400
So I looked at all my social
media platforms with my team
132
00:06:52,400 --> 00:06:54,840
yesterday and I talked about
marketing and I'm like, it's
133
00:06:54,840 --> 00:06:56,400
overwhelming.
You have YouTube, you have
134
00:06:56,400 --> 00:06:59,040
Instagram, you have TikTok, you
have LinkedIn, you have Twitter,
135
00:06:59,320 --> 00:07:01,040
you have Google My Business, you
have Pinterest.
136
00:07:01,040 --> 00:07:04,920
Like really it's overwhelming
newsletters and like I told all
137
00:07:04,920 --> 00:07:07,280
of them, I'm like pick one.
I'm like, I have a whole team so
138
00:07:07,280 --> 00:07:10,360
I can manage doing it the level
that I'm doing it in Facebook.
139
00:07:10,800 --> 00:07:14,000
But I said pick one.
I said at the very top of my
140
00:07:14,000 --> 00:07:17,080
list for me is YouTube because
even though I don't have a
141
00:07:17,080 --> 00:07:20,920
massive sub count and view wise,
I don't have all the views in
142
00:07:20,920 --> 00:07:23,680
the world.
My phone rings all the time off
143
00:07:23,680 --> 00:07:25,680
YouTube.
I got a caller call from a buyer
144
00:07:25,680 --> 00:07:29,440
yesterday to two $3,000,000
buyer off a video I did 8 months
145
00:07:29,440 --> 00:07:31,800
ago that I forgot I did.
And it's not because I'm
146
00:07:31,800 --> 00:07:33,640
amazing, it's because I provided
value.
147
00:07:33,640 --> 00:07:35,600
I took a GoPro.
It was a crappy video.
148
00:07:35,600 --> 00:07:38,520
I shot it all myself and my
phone and I just showed a
149
00:07:38,520 --> 00:07:40,080
neighborhood and I'm like, this
is what it's like.
150
00:07:40,080 --> 00:07:41,680
These are the developments,
these are the schools.
151
00:07:41,680 --> 00:07:43,280
I just did that lease for that
restaurant.
152
00:07:43,280 --> 00:07:45,240
It's awesome.
And she called me and she's
153
00:07:45,240 --> 00:07:47,680
like, I'm really concerned about
moving to London.
154
00:07:48,000 --> 00:07:50,080
What is this like?
And we talked for 20 minutes,
155
00:07:50,080 --> 00:07:52,400
right?
So YouTube is a platform for
156
00:07:52,400 --> 00:07:55,200
Evergreen content that continues
to find me the right people.
157
00:07:55,200 --> 00:07:57,160
I think is number 1.
And I'll give one tip to your
158
00:07:57,160 --> 00:07:59,960
listeners.
Oh man, I like them all.
159
00:08:00,160 --> 00:08:04,880
But Instagram use it as a text
messaging platform.
160
00:08:05,280 --> 00:08:08,240
Instagram has been phenomenal
for me to be clicking through.
161
00:08:08,240 --> 00:08:12,240
Instead of me texting somebody
on my phone, I'll text message
162
00:08:12,240 --> 00:08:15,040
them on Instagram DMS and I'll
start conversations with them
163
00:08:15,040 --> 00:08:16,120
there.
Why?
164
00:08:16,400 --> 00:08:19,960
Because then it shows me their
content and gives me the
165
00:08:19,960 --> 00:08:22,800
opportunity to stay engaged with
them beyond the conversation.
166
00:08:23,160 --> 00:08:26,360
More than that, Instagram also
recognizes they like me and
167
00:08:26,360 --> 00:08:27,920
they're talking to me and
responding.
168
00:08:28,120 --> 00:08:30,440
So my content ends up in their
feet a lot more.
169
00:08:30,440 --> 00:08:34,400
So as a tool, I think Instagram
as the text messaging app is
170
00:08:34,400 --> 00:08:36,720
fantastic.
I think YouTube has an Evergreen
171
00:08:36,720 --> 00:08:39,280
lead generation tool is great.
And if you were all to see the
172
00:08:39,280 --> 00:08:43,320
real me with no suits, messy
hair at the end of a workout,
173
00:08:43,320 --> 00:08:44,640
then come find me on TikTok.
00:00:00,040 --> 00:00:04,680
What does media and marketing
mean to you in your business?
2
00:00:04,680 --> 00:00:10,720
Because obviously real estate, I
like to say, is 15 years behind
3
00:00:10,720 --> 00:00:16,000
when it comes to marketing and
clearly you have built A-Team
4
00:00:16,160 --> 00:00:21,320
and a business that lives
probably more so in the future.
5
00:00:21,440 --> 00:00:23,720
When I think of how marketing
has been done historically in
6
00:00:23,720 --> 00:00:26,800
real estate, it's been a very
gatekeeped industry and I think
7
00:00:26,800 --> 00:00:30,040
I've always wanted to break that
mold and bring more transparency
8
00:00:30,040 --> 00:00:32,320
to a very untransparent
business.
9
00:00:32,600 --> 00:00:34,680
And we did that primarily using
video.
10
00:00:34,680 --> 00:00:39,400
So I started in 2012, started
using video in 2013 to do full
11
00:00:39,400 --> 00:00:42,680
blown listing videos when they
were not really a thing.
12
00:00:42,680 --> 00:00:44,400
I got a lot of pushback from the
industry.
13
00:00:44,400 --> 00:00:46,920
You don't need to do that even
on commercial stuff like I would
14
00:00:46,920 --> 00:00:51,280
be doing full blown cinema
movies on commercial warehouses
15
00:00:51,280 --> 00:00:53,840
and office buildings with 50%
vacancies.
16
00:00:53,840 --> 00:00:57,800
And really what I tried to do
was use the methodology that I
17
00:00:57,800 --> 00:01:01,080
saw working on TV, which was
entertainment and education to
18
00:01:01,080 --> 00:01:03,520
tell people things they could
not find on MLS.
19
00:01:03,800 --> 00:01:06,840
And then over the years, what it
means to me now is when people
20
00:01:06,840 --> 00:01:09,760
work with our company, one of
our biggest advantages is
21
00:01:10,080 --> 00:01:13,800
they're hiring us as a platform,
not a broker.
22
00:01:13,800 --> 00:01:16,760
Because when they hire a broker
to just put it on MLS, they can
23
00:01:16,760 --> 00:01:18,680
hire 10 agents to do the same
thing.
24
00:01:18,840 --> 00:01:21,280
What they can't do is buy my
data.
25
00:01:21,440 --> 00:01:24,680
So if they hire that other
agent, they don't get my 50,000
26
00:01:24,680 --> 00:01:27,480
person mailing list, They don't
get the 1.7 million views we
27
00:01:27,480 --> 00:01:29,960
have on YouTube.
So they don't get my marketing
28
00:01:29,960 --> 00:01:33,720
team that can target based on
the data and the emails in my
29
00:01:33,720 --> 00:01:37,160
CRM of people that looked or
bought similar property.
30
00:01:37,160 --> 00:01:40,160
So when I think of marketing
Aviva, I think the marketing of
31
00:01:40,160 --> 00:01:44,000
the future is being able to be
an absolute specialist and
32
00:01:44,000 --> 00:01:47,520
sniper for your clients, where
historically real estate has
33
00:01:47,520 --> 00:01:49,080
just been a shotgun approach,
right?
34
00:01:49,320 --> 00:01:51,080
Every single day I get
questions.
35
00:01:51,560 --> 00:01:55,000
How many leads do you get from
online from your posts?
36
00:01:55,000 --> 00:01:58,960
People just want to know like
how much do you make a year from
37
00:01:58,960 --> 00:02:02,320
online posting?
How would you respond to that?
38
00:02:02,320 --> 00:02:04,120
I'll answer the question about
the old school guy.
39
00:02:04,400 --> 00:02:05,600
I would say partner with
somebody.
40
00:02:05,600 --> 00:02:08,440
This new school I still think
you can use, you need to use
41
00:02:08,440 --> 00:02:10,639
technology to be more human,
right?
42
00:02:10,639 --> 00:02:12,880
I think too many agents are
hiding behind technology,
43
00:02:12,880 --> 00:02:15,600
thinking it's the solution, not
realizing you still have to pick
44
00:02:15,600 --> 00:02:18,600
up the phone and interact with
another human being in order to
45
00:02:18,600 --> 00:02:21,760
build a relationship.
When it comes to the ROI of what
46
00:02:21,760 --> 00:02:25,680
we've been building, you need to
have a higher level view that
47
00:02:25,880 --> 00:02:29,080
works beyond the transaction
where the ROI of partnering with
48
00:02:29,080 --> 00:02:30,760
us is.
You're getting my relationships,
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you're getting my platform,
you're getting my vision, you're
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getting my strategy.
You're getting a lot more than
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00:02:35,200 --> 00:02:37,440
just how many, how much
percentage I'm charging on a
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Commission.
And I have to realize that too,
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00:02:39,760 --> 00:02:42,160
that I'm getting more than that
in the transaction with you.
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00:02:42,160 --> 00:02:43,760
I'm getting more than a
paycheck.
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I'm also getting access to
collaboration and doing life
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with you.
So when I said somebody would
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ask you a question of like how
much money do you make off your
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00:02:51,960 --> 00:02:55,000
posting, Aviva, I would say
that's an impossible thing to
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quantify because the
relationships and the proximity
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00:02:58,120 --> 00:03:01,720
and me texting somebody saying,
hey, Sir Han, you need to meet
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Aviva, she's awesome or whatever
that looks like is
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unquantifiable.
Yet the opportunity is limitless
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when it comes to relationships,
right?
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It's funny because I find that
question to be inherently a
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super transactional question
like but but your response is
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00:03:18,760 --> 00:03:22,680
that none of this is
transactional from the question
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00:03:22,680 --> 00:03:26,880
itself to literally working with
people.
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00:03:26,880 --> 00:03:31,560
It's not just cash the check,
thanks, see you later.
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It's telling a story,
understanding who you're working
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00:03:36,160 --> 00:03:38,600
with, why you're working with
them, and then how you can
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00:03:39,040 --> 00:03:43,840
benefit them in the long term
and quite literally ride off
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00:03:43,840 --> 00:03:46,760
into the sunset together.
Yeah, absolutely.
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00:03:46,760 --> 00:03:48,800
I mean, how many relationships
have you met, have either that
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have turned around and giving
you opportunities that you would
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00:03:51,120 --> 00:03:54,000
have never had access to had you
not paid it forward to that
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person, right.
I think that's where the the
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00:03:55,960 --> 00:03:58,520
beauty is in business in the
long run.
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00:03:59,200 --> 00:04:02,240
And that's the cool part about
the Internet is that we never
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expected that nobody really
taught us, you know, none of our
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00:04:06,760 --> 00:04:09,760
teachers could have ever taught
us it because we're in this
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00:04:09,760 --> 00:04:15,120
like, discovery mode of
connectivity that we're really
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00:04:15,120 --> 00:04:17,920
the first generation who just
gets the sole benefit of.
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00:04:18,320 --> 00:04:23,720
And it's, it is shocking.
I am still shocked every day by
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00:04:23,720 --> 00:04:27,640
how powerful it is.
It's bonkers and actually I'm
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00:04:27,640 --> 00:04:29,800
looking over my shoulder.
There's a book there that says
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00:04:29,800 --> 00:04:32,040
what to post, and it was written
by Chelsea Pytz.
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00:04:32,360 --> 00:04:37,760
What's interesting is back in
2013 or 14, me, her, Bucky
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00:04:37,760 --> 00:04:41,960
Beeman, I think Michelle
Belisari, Shannon Milligan,
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00:04:41,960 --> 00:04:44,640
there was a bunch of us and we
call ourselves the Snap Pack and
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00:04:44,640 --> 00:04:46,920
we all connected on Snapchat
because Gary Vee was talking
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00:04:46,920 --> 00:04:48,160
about how Snapchat was taking
off.
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00:04:48,160 --> 00:04:52,000
Maybe it's like 2014, 2015.
Now she's gone off and she does
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00:04:52,000 --> 00:04:54,240
amazing things.
Huge keynote speaker with Gary
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Vee and many other people.
And I can go through the litany
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00:04:56,440 --> 00:04:59,240
of Dustin Brom who runs the
massive Agent podcast.
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00:04:59,520 --> 00:05:02,160
But why I'm bringing it up as I
think of the integrity around
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00:05:02,160 --> 00:05:05,400
those people and how I watch
them show up as who they were
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00:05:05,400 --> 00:05:07,480
from then till now.
I see you show up in your
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00:05:07,480 --> 00:05:10,760
content as who you are.
I see how you treat other people
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00:05:10,760 --> 00:05:15,400
and I think you really exemplify
integrity over influence.
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00:05:15,400 --> 00:05:18,040
And I think by proxy you gained
influence.
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00:05:18,040 --> 00:05:20,560
So for people watching you that
are like, what's the secret?
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00:05:20,840 --> 00:05:23,360
I think it's understanding the
long game versus the
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00:05:23,360 --> 00:05:27,440
transactional relationship.
And as long as you continue to
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00:05:27,440 --> 00:05:31,720
provide value, be authentic, and
I think ultimately you're right,
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00:05:31,720 --> 00:05:35,080
just try to inherently do good
for people.
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00:05:35,480 --> 00:05:39,400
Sure, they can sniff that out
and they want to stick with you
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00:05:39,400 --> 00:05:41,960
for your journey through the
highs and the lows.
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00:05:42,320 --> 00:05:46,000
So give, give, give.
Now, another question I get all
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the time is what social media
platforms work the best for you?
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00:05:52,320 --> 00:05:54,880
And that is not the question I
have for you here today.
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00:05:55,560 --> 00:05:58,920
My question is, what social
media platforms are you having
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00:05:58,920 --> 00:06:02,440
the most fun with and what's
like wetting your whistle and
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00:06:02,440 --> 00:06:05,080
making you tick?
Oh man, that's, that's a loaded
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00:06:05,080 --> 00:06:07,240
question.
So like just straight up fun is
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actually TikTok live.
I do a morning kick off and a
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00:06:10,160 --> 00:06:12,120
morning wrap up.
So at the end of my workout, I
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00:06:12,120 --> 00:06:15,240
typically go live for like 20-30
minutes and I just talk about my
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00:06:15,240 --> 00:06:17,640
calendar, what's going on and
what I typically do.
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00:06:17,640 --> 00:06:20,280
It's and what's wild is the
business I've generated from it.
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00:06:20,280 --> 00:06:23,000
I, the algorithm really knows
people in my area because it
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00:06:23,000 --> 00:06:25,920
shows me a lot of Canadians,
people in Toronto and like hook
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00:06:25,920 --> 00:06:28,240
people up with mortgage brokers
have set up referrals and I
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00:06:28,240 --> 00:06:29,360
don't even have a very big
following.
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00:06:29,360 --> 00:06:33,600
Like I may only get 400 people
through on a live and maybe only
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00:06:33,600 --> 00:06:37,640
5 to 14 people at one time.
But there's human beings on the
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00:06:37,640 --> 00:06:41,960
other side of that phone and
it's fun to talk about just real
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00:06:41,960 --> 00:06:43,720
life, right?
And share struggles and things
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00:06:43,720 --> 00:06:46,400
that I've had with them too.
And, and have conversations in
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00:06:46,400 --> 00:06:49,840
terms of where I'm passionate
about is YouTube.
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00:06:49,840 --> 00:06:52,400
So I looked at all my social
media platforms with my team
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00:06:52,400 --> 00:06:54,840
yesterday and I talked about
marketing and I'm like, it's
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00:06:54,840 --> 00:06:56,400
overwhelming.
You have YouTube, you have
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00:06:56,400 --> 00:06:59,040
Instagram, you have TikTok, you
have LinkedIn, you have Twitter,
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00:06:59,320 --> 00:07:01,040
you have Google My Business, you
have Pinterest.
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00:07:01,040 --> 00:07:04,920
Like really it's overwhelming
newsletters and like I told all
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00:07:04,920 --> 00:07:07,280
of them, I'm like pick one.
I'm like, I have a whole team so
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00:07:07,280 --> 00:07:10,360
I can manage doing it the level
that I'm doing it in Facebook.
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00:07:10,800 --> 00:07:14,000
But I said pick one.
I said at the very top of my
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00:07:14,000 --> 00:07:17,080
list for me is YouTube because
even though I don't have a
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00:07:17,080 --> 00:07:20,920
massive sub count and view wise,
I don't have all the views in
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00:07:20,920 --> 00:07:23,680
the world.
My phone rings all the time off
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00:07:23,680 --> 00:07:25,680
YouTube.
I got a caller call from a buyer
144
00:07:25,680 --> 00:07:29,440
yesterday to two $3,000,000
buyer off a video I did 8 months
145
00:07:29,440 --> 00:07:31,800
ago that I forgot I did.
And it's not because I'm
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00:07:31,800 --> 00:07:33,640
amazing, it's because I provided
value.
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00:07:33,640 --> 00:07:35,600
I took a GoPro.
It was a crappy video.
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00:07:35,600 --> 00:07:38,520
I shot it all myself and my
phone and I just showed a
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00:07:38,520 --> 00:07:40,080
neighborhood and I'm like, this
is what it's like.
150
00:07:40,080 --> 00:07:41,680
These are the developments,
these are the schools.
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00:07:41,680 --> 00:07:43,280
I just did that lease for that
restaurant.
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00:07:43,280 --> 00:07:45,240
It's awesome.
And she called me and she's
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00:07:45,240 --> 00:07:47,680
like, I'm really concerned about
moving to London.
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00:07:48,000 --> 00:07:50,080
What is this like?
And we talked for 20 minutes,
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00:07:50,080 --> 00:07:52,400
right?
So YouTube is a platform for
156
00:07:52,400 --> 00:07:55,200
Evergreen content that continues
to find me the right people.
157
00:07:55,200 --> 00:07:57,160
I think is number 1.
And I'll give one tip to your
158
00:07:57,160 --> 00:07:59,960
listeners.
Oh man, I like them all.
159
00:08:00,160 --> 00:08:04,880
But Instagram use it as a text
messaging platform.
160
00:08:05,280 --> 00:08:08,240
Instagram has been phenomenal
for me to be clicking through.
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00:08:08,240 --> 00:08:12,240
Instead of me texting somebody
on my phone, I'll text message
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00:08:12,240 --> 00:08:15,040
them on Instagram DMS and I'll
start conversations with them
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00:08:15,040 --> 00:08:16,120
there.
Why?
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00:08:16,400 --> 00:08:19,960
Because then it shows me their
content and gives me the
165
00:08:19,960 --> 00:08:22,800
opportunity to stay engaged with
them beyond the conversation.
166
00:08:23,160 --> 00:08:26,360
More than that, Instagram also
recognizes they like me and
167
00:08:26,360 --> 00:08:27,920
they're talking to me and
responding.
168
00:08:28,120 --> 00:08:30,440
So my content ends up in their
feet a lot more.
169
00:08:30,440 --> 00:08:34,400
So as a tool, I think Instagram
as the text messaging app is
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00:08:34,400 --> 00:08:36,720
fantastic.
I think YouTube has an Evergreen
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00:08:36,720 --> 00:08:39,280
lead generation tool is great.
And if you were all to see the
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00:08:39,280 --> 00:08:43,320
real me with no suits, messy
hair at the end of a workout,
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00:08:43,320 --> 00:08:44,640
then come find me on TikTok.
