How a Commercial Real Estate Reporter Finds Stories

Ever wonder how commercial real estate stories come to life? Matt Geiger, a CRE reporter from Business Den, breaks down his process from finding leads to publishing articles. He shares how he taps into a wide network of sources—brokers, private equity professionals, contractors—and scours public records to uncover the most compelling stories. From tracking transactions to analyzing architectural drawings, here's a behind-the-scenes look at how CRE reporting works!