Would you still post about a business you didn't believe in? Denver creator Alana Boscoe, known as The Colorado Gal, says no, because her community's trust is the whole business. Aviva sits down with her friend Alana to ask whether one Instagram post can really change where people eat, shop or spend their weekend.
In this episode:
• Alana's perfect Denver day: Evergreen or Red Rocks, green-chili breakfast burritos ("get the beans"), and her go-to Denver sports pick
• Her most powerful post: the Taco Bell Ultra Marathon (Alana says it was not sponsored by Taco Bell)
• Alana's account of the Garth Brooks "Yukon Jack" show at the Grizzly Rose
• Why consistency matters more than posting everywhere
• How she went from restaurant industry and food posts to The Colorado Gal
• Advice for small businesses who want to work with creators
• Why she treats social media like Google for local search
• Why comparing yourself wastes time, and why she says "touch grass"
• Why she turns down businesses she can't get behind
⏱ Chapters:
0:00 Would She Post a Place She Hates?
0:24 Meet The Colorado Gal
1:34 A Perfect Day in Denver
7:34 Nuggets, Rockies or Broncos?
10:12 Her Most Powerful Post
12:11 The Garth Brooks Yukon Jack Story
16:28 Why Consistency Wins
17:22 How the Colorado Gal Started
22:20 Advice for Small Businesses
26:53 Why Comparing Yourself Backfires
32:17 Transparency and Honest Posts
37:18 Where to Find Alana
📍 Follow Alana, The Colorado Gal:
Instagram: https://www.instagram.com/thecoloradogal/
TikTok: @thecoloradogal
Disclosure: Alana is a friend of Aviva's. Guests' opinions are their own.
#commercialrealestate #denver #socialmedia
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