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The Person Who Works for the Tenant, Not the Building #commercialrealestate #creinvesting

What does a tenant representation broker actually do in commercial real estate? It's a lot more than finding office or warehouse space.

Ken Ashley explains how tenant rep brokers represent businesses, not buildings, and help companies navigate everything from site selection and employee commutes to space planning, lease negotiations, and long-term real estate decisions.

A successful tenant rep needs to understand buildings, business operations, contracts, and people. But the real challenge? Building enough trust for clients to rely on your expertise.

Watch the full episode for more insights into tenant representation, commercial leasing, and building a successful CRE brokerage career.