Why 75% of Your Content Should Have Nothing to Do With Deals

Most commercial real estate professionals think their content should constantly be about deals, listings, and market expertise. In this episode, Aviva Sonenreich sits down with Fly Jamerson to explore why the content that builds the strongest relationships may have nothing to do with real estate at all. They break down how humor, vulnerability, consistency, and simply being more human can help you stand out, stay top of mind, and create business opportunities over time.