April 27, 2026

The Real ROI of LinkedIn for Brokers (From Posts to Deals)

The Real ROI of LinkedIn for Brokers (From Posts to Deals)

One LinkedIn post turned into multiple deals.


Not likes.

Not impressions.

Actual business.


Most brokers are tracking the wrong metrics—and missing the real opportunity.


What you’ll learn:

  • Why you’re NOT too late for LinkedIn
  • What the real end game of social media actually is
  • The biggest mindset shift holding brokers back
  • Why your marketing approach needs to change (now)


The brokers winning today aren’t louder—

they’re more visible, more consistent, and more intentional.


👉 Listen to the full episode to see how LinkedIn actually turns into real business.


If you’re looking to buy, sell, or lease commercial real estate:

👉 https://warehousehotline.com/

Work with a team that knows how to turn visibility into closed deals.

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Your content is better than 99%
of the brokers that I see

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online.
Oh my gosh, that's.

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Yeah, that's true.
You're LinkedIn.

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You're fire on LinkedIn.
Talks out.

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Talk to me a bit about the
journey, how you got Sir, and

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what everybody's like.
What's the arrow?

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Sure.
I'm like.

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That's not a tangible, but I
want a girl, yes.

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Yeah, no, I'm really happy to.
A little bit of my journey is

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basically discovering LinkedIn.
And like late 2020, there were

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some people still hanging around
from the post COVID boom, by the

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way #1 social media regret.
I think about it all the time.

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I was doing basically nothing
during COVID, like nothing.

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I was brokering stuff.
I just didn't know about the

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world.
And I journeyed late 2020, there

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was a few people that had done
like daily or weekly videos on

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LinkedIn.
And I just looked at him and

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thought, Oh my gosh, that is so
putting yourself out there like

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I can't believe it.
And then I started reading Sean.

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So then I found Sean Ward's post
and I started reading these like

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post about life and brokerage
and how it mixed together.

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And I was like, this is exactly
how I think.

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So I just started writing all
like that just gave me a license

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to write who I am and have
always loved writing.

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You know, I kind of picture,
when I'm running, I sort of

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picture people.
So I'll picture an investor or

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I'll picture another broker or a
younger broker.

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And so Sean really gave me
permission and then I kind of

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start like everybody else does.
Hey, I sold this apartment

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building.
I sold this, you know, this

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investment sale.
I will say one of probably my

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number one client to date saw
one of those DM me and said I'm

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interested in Central Kentucky.
We've now done 6 deals together,

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most recently this fall.
So LinkedIn has paid for itself

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if you look at ROI a bunch of
times over.

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But I think it was just growing
and understanding that you can

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do more in that.
The worst case scenario is

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people don't care, right?
Like that's what I think.

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It's so funny.
People are like, I can never do

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that.
I can never put myself out

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there.
I'm like, people already don't

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care and worst case scenario is
you put yourself out there and

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they don't care, but at least
you had fun, you were creative,

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you told a story, you grew that
skill.

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You know that that can be great.
I will say it probably took two

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years to get traction.
You know, I probably did two

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years of posting.
That would get an average of 8

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reactions.
And then you get up around 5 or

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600 followers or whatever
LinkedIn calls them.

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And then the algorithm will take
you, you know, further and then

51
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you know, honestly, Aviva like
just obsessed with video.

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Don't know how else to say it.
Like video nerd, just watch.

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I watch Peter McKinnon and Ali
Abdul.

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Like I don't watch a ton of
commercial real estate that

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there are a few.
I don't.

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There aren't a ton of commercial
real estate video creators like

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on YouTube, but nothing makes me
happier than like a well

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packaged Chris before K video
with good audio and graphics and

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I just like I just love it.
What should I do?

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You should tell me where should
I take it.

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That's like the question like
where's the last train stop?

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What's the point of all of this?
When has have I reached enough,

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right?
There's no that right for a lot

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of people.
I talked to my dad, who's

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retired about this.
Enough is never enough.

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It's like, what's wrong with me?
I have everything I could ever

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want, but it's not enough, you
know?

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So to answer your question,
there is no Sir, as long as

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refer back to what you were just
talking about, you authentically

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enjoy it.
That's very clear.

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If authenticity just pours
through these digital devices, I

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find to just be so interesting
and people can smell it from a

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mile away.
And if you're not into it, it

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shows.
And it's very clear.

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And so to just continue to keep
authentically bringing value to

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the masses, understanding that
a, societally, this is where we

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all hang out, right?
Realistically B brokers in our

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industry are median age is like
55-6.

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Right.
You know, understanding where

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that opportunity is to insert
ourselves and just the that we

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are communities and society
consumes media marketing,

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etcetera.
Having an understanding of that

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A is pretty good to bring
visibility to yourself, but then

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B visibility to the properties
that you're ultimately

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transacting.
Yes, yes.

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And to your point, I now have a
media page on my Bovs, which I

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didn't before, although I did
talk about it obviously.

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But Jake Glazer, who sells like
truly very skill driven, great

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young broker in Southern
California, sells smaller

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multifamily stuff.
He shared when I comment on one

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of my posts and said, you know,
I do have a media page now for

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on my Bovs to show like that
social reach, which is going to

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become more and more powerful,
as well as video.

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You know, like to your point
about pushing into new

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boundaries where people aren't
right, like as the market gets

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more and more flooded with
people riding on LinkedIn or

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using graphics or that kind of
thing.

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That's where I said, OK, what's
what's next and how you can

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incorporate video, which is I
think where it's all headed.

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You know, we're showing someone
a property in AR probably in

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five, you know, to ten years or
whatever.

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And you can kind of like walk
through it if you have the right

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glasses on and see it, if you're
just in your driveway, if you

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all you need to open space and
you can kind of like get a sense

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of it.
I think that's going to be, it's

106
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going to be good to get a head
start, you know, in that world.

107
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And my good friend Matt owns the
brokerage here.

108
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They're all independently owned,
but there's over 200 SVN

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offices.
And I do love this company.

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And one of the things that
they've asked me to do is speak

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to new advisors.
And you know, this might help

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some of your listeners is the
biggest push back to all this is

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like, well, I'm too late.
Like people do constantly share

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that, you know what, I'm just
everybody started, I'm too late.

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And I have to literally tell
them you are not too late.

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Like say it with me.
I am not too late.

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It's only the beginning.
And I sort of have this rubric

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of going through that you may
have heard.

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And it's just very quickly like,
find people, you know, like if I

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were just starting out now, I
think one of the, there was a

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young broker who reached out to
me recently, happens to be a

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female selling industrial in
Florida.

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And I was like, follow Aviva and
comment on all of her stuff like

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set notifications, look at what
she's doing.

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Because she was kind of like,
well, how do I fill my content

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pipeline if I want to do this?
You surround yourself with this

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tribe and see what other people
are doing is the best way to

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start.
Even before you apply your own

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voice and find your own rhythm
for posting, you know the most

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important thing is to get out
there and be inspired.

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Right.
Oh yeah, I feel like genuinely,

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we're at like day one for
posting about commerce real

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estate online, literally like
this.

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Yes.
This train hasn't even left the

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station at all whatsoever.
I agree.

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What do you think's next?
Like give me just something

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random that you're kind of like,
oh, this is exciting.

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This is what's come in.
This is a great way to market

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property or.
I'm starting to see like

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Instagram.
I know that sounds crazy but I

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made a listing appointment with
a gentleman we're going to meet

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at the property tomorrow.
I noticed his wife followed me

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on Instagram after the call and
right, so it's having those

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social, I started noticing last
year people were actually

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clicking the social links in my
e-mail signature.

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And that was creating a proof of
concept that I am who I say I

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am.
So like the question is what's

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next, right?
What's the next TikTok?

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And that we don't know the
answer to that, but I do know

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the answer is to continue to
post on social media

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consistently, right, with value
and it will pay dividends today,

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tomorrow and for many years to
come.

153
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Yeah, it was just, that's a big
thought.

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Like a big thought for me
recently has been the way that

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marketing has changed.
You know, you used to sell

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something to someone and then
they potentially would leave you

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00:09:03,920 --> 00:09:08,320
a Yelp review or, or something
in in that the sale would create

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00:09:08,320 --> 00:09:12,040
a conversation, right?
We're no longer doing that.

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Like we're now inviting people
into the conversation pre sale

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until I framed a lot of like
YouTube videos, which I was

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frankly out of ideas at the end
of 2024.

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And I'm just starting to get
about like I just went through a

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huge video slump.
But one of the ways I framed

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coming up with these ideas was
what would invite investors into

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the conversation and you know,
to be a part of it before a

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purchase happens or something
like that.

167
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So we'll see.
We'll see where it goes.

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You know my 2 ideas now this
should be like a Viva content

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00:09:51,080 --> 00:09:54,160
grading session.
Should you should do this at the

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00:09:54,160 --> 00:09:56,960
end of the show, invite people
on and they could submit ideas.

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It's like Shark Tank.
So I'll submit an idea to you

172
00:10:00,600 --> 00:10:02,320
and then you tell me what you
think.

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00:10:03,880 --> 00:10:06,120
YouTube series called Back of
the napkin.

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Maybe like, you know, 656
minutes, not something super

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00:10:13,680 --> 00:10:17,360
involved, a concept that you'd
have to draw it on a napkin.

176
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We've had these conversations
many times with clients, people

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00:10:20,920 --> 00:10:25,320
like what's what, who's who, you
know, I don't know.

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That's one idea.
The other idea is I'm very like,

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I would love to do interviews
and I love, you know, I want to

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00:10:34,480 --> 00:10:37,160
give you kudos here in front of
your audience because you do

181
00:10:37,160 --> 00:10:41,960
have a like a system built into
where you just show up like your

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assistant reached out to me.
The link is provided, best

183
00:10:45,600 --> 00:10:48,640
practices, whatever.
And it doesn't take a whole lot

184
00:10:48,640 --> 00:10:52,960
of time.
I'd like to do ACRE speed round

185
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and ask a bunch of questions,
like really quickly.

186
00:10:56,880 --> 00:10:58,160
I love it.
I think that's smart.

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00:10:58,160 --> 00:11:01,880
I think.
I do think shorter, like, yeah,

188
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the shorter the content, like
back of the napkin, I think that

189
00:11:04,400 --> 00:11:09,360
could be a multi channel series
that could be on every, you

190
00:11:09,360 --> 00:11:12,680
know, written on Twitter,
written on LinkedIn, YouTube

191
00:11:12,680 --> 00:11:16,640
Shorts.
You know, I'm just looking to

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00:11:16,640 --> 00:11:20,200
achieve maximum exposure in
every direction.

193
00:11:21,320 --> 00:11:23,480
You're doing it.
You're you're doing it.

194
00:11:23,640 --> 00:11:25,960
I love it.
You want to, and that's why

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we're literally here today.
Yeah.

196
00:11:29,520 --> 00:11:32,360
And well, thank you and for the
thank you for the encouragement

197
00:11:32,360 --> 00:11:35,040
and let's, you know, figure out
something to partner on.

198
00:11:35,120 --> 00:11:38,360
I do want to find and tell great
stories in this space that

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inspire people, that improve
people's sales lives.

200
00:11:42,160 --> 00:11:45,120
I think there's a cool market
for that out there.

201
00:11:46,040 --> 00:11:49,400
Absolutely.
Absolutely so.

202
00:11:49,400 --> 00:11:51,600
And like you said, it's only day
one, just the beginning.

203
00:11:51,600 --> 00:11:54,760
I.
Know, as hokey as it sounds,

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00:11:54,760 --> 00:11:56,040
it's actually true.