Episodes

Getting a commercial real estate loan is about much more than credit scores and financial statements. In this episode, Aviva Sonenreich sits down with commercial lending veteran Sanat Patel, Chief Lending Officer and Co-Founder of Avana Companies, to reveal what lenders really look for when evaluating borrowers. Learn how banks assess risk, why experience and character matter, and the biggest mistakes investors make when seeking financing. Whether you're buying, building, or investing in commerc...

Industrial Outdoor Storage (IOS) is one of the fastest-growing and most misunderstood sectors of commercial real estate. In this episode, Aviva Sonenreich explains what IOS is, why these properties are so valuable, and who actually uses them. You'll also learn how sale-leasebacks create value, why zoning can make or break a deal, and the five biggest lessons every IOS owner should know. Whether you're an investor, owner, or simply curious about industrial real estate, this episode will change th...

A government map update nearly derailed Andrea's latest Airbnb investment—and it happened after the property was already under contract. In this episode, Andrea shares how she went from buying $25,000 homes to building a luxury short-term rental portfolio, the due diligence lesson that saved her from a costly mistake, and why she believes successful Airbnb investors are really in the hospitality business. If you're investing in real estate, this conversation is a reminder that sometimes the bigg...

Retail is far from slowing down. In this episode, Aviva Sonenreich sits down with Tori Nook, Founder and CEO of Anchor Retail, to discuss the retail trends shaping 2026, which tenants are actively expanding, and why concepts like Dutch Bros, Seven Brew, Human Bean, and Swig continue to open new locations despite economic uncertainty. They also explore what's driving today's retail market, from grocery-anchored centers and build-to-suit opportunities to the long-term effects of inflation, interes...

Most people think assisted living means large institutional facilities. But what if you could transform a single-family home into a boutique assisted living business that serves seniors while creating a unique real estate investment opportunity? In this episode, Aviva Sonenreich sits down with Isabelle Guarino to discuss how residential assisted living works, why demand is growing rapidly, what investors should know before getting started, and how this overlooked strategy is helping entrepreneur...

Tired of feeling like the biggest commercial real estate firms are the only path to success? In this episode, Aviva Sonenreich sits down with Tori Nook, Founder and CEO of Anchor Retail, to discuss why many top-producing brokers are choosing boutique firms, the power of building a personal brand, and how technology and marketing are reshaping commercial real estate. Whether you're an experienced broker, a new agent, or building your own commercial real estate business, you'll learn practical st...

How do top commercial real estate brokers consistently find clients and off-market deals? In this episode, Aviva Sonenreich interviews Rob Velez about the prospecting systems behind his business, including cold calling, LinkedIn outreach, email marketing, CoStar, virtual assistants, and social media. They also discuss why specialization leads to bigger opportunities, when brokers should stop chasing every deal, and how commercial real estate brokerage can become the best education for building l...

What makes one commercial real estate broker the first call while everyone else gets overlooked? In today's market, it's not just experience or market knowledge. It's trust, visibility, and consistently showing up before a client ever needs you. In this episode, Aviva Sonenreich joins Jenn Quader, Founder and CEO of Smart Agency, to discuss how content, personal branding, and social media have transformed her commercial real estate business. Aviva shares the strategies that helped her build on...

What if your biggest client took eight years to win? In commercial real estate, the best relationships aren't built overnight. They're earned through patience, consistency, and years of creating value long before a deal ever happens. In this episode, Aviva Sonenreich sits down with Cory Zelnik, Founder of Zelnik & Company, to discuss what it really takes to build long-term client relationships in commercial real estate. Key Topics Discussed: Why it took eight years to win Panda Express as a c...

In this episode, Aviva Sonenreich is asked by Jenn Quader what's really happening in Denver's industrial real estate market and why today's environment represents a market reset rather than a market collapse. She explains why correctly priced properties are still leasing and selling, how the growing bid-ask gap is slowing transactions, and what investors, owners, and tenants should expect as the market continues to normalize. Key Topics Discussed Why Denver's industrial market is experiencing a...

Most property owners assume their insurance company is on their side after a fire, flood, or major property loss. But what if the person adjusting your claim isn't actually working for you? In this episode, Aviva Sonenreich sits down with public adjuster Andy Gurczak to unpack one of the least understood professions in commercial real estate and property ownership. Andy explains how public adjusters advocate exclusively for policyholders, why insurance claims are often delayed, denied, or under...

Most commercial real estate professionals still rely on referrals, cold calls, and old-school networking. Tyler Cauble built one of the largest commercial real estate audiences on YouTube—and turned that content into real deals, investors, consulting opportunities, and a national platform. In this episode, Aviva Sonenreich sits down with Tyler Cauble to talk about how YouTube changed his commercial real estate business, why brokers and investors should be building online authority, and how cont...

Most investors focus on finding the next deal. Far fewer realize that one tax decision can determine how much wealth they actually keep. After selling his first property, Dave learned that lesson the hard way when he discovered he owed $30,000 in taxes simply because he didn't know about 1031 exchanges. In this episode, Aviva Sonenreich and Dave Foster break down how 1031 exchanges work, why they remain one of the most powerful wealth-building tools in real estate, and the costly mistakes inves...

Most brokers know they need leads. Very few understand how clients are actually finding brokers in 2026. In this episode, Aviva Sonenreich and Amy Calandrino break down the new rules of commercial real estate lead generation, from YouTube and SEO to ChatGPT, Gemini, Perplexity, and personal branding. They discuss why online authority is no longer optional and how brokers can use content to build trust before a prospect ever picks up the phone. Key Topics Discussed: Why commercial real estate l...

In this episode of Commercial Real Estate Secrets, Aviva sits down with 1031 exchange expert Dave Foster to break down the four rules that have helped investors preserve wealth, grow portfolios, adapt to changing markets, and create long-term financial freedom through real estate. Key Topics Discussed: The first rule: how tax deferral accelerates wealth creation Strategies for consolidating, diversifying, or upgrading real estate holdings How some investors use 1031 exchanges as part of their...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with real estate syndication attorney Nick McGrue to discuss why raising capital, finding deals, and successfully operating syndications has become significantly more challenging in today's market. Key Topics Discussed Why syndication became significantly more difficult after the real estate boom years How rising interest rates changed deal underwriting and investor returns Why raising capital on social media can cr...

Most real estate investors are taught to focus on cash flow. Buy a rental property. Collect rent. Repeat. But what if one of the best investments in real estate isn't a building at all? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with land banking expert Brad Warren to discuss why some investors are choosing to buy raw land instead of rental properties, how land banking works, and why patient investors have generated life-changing returns by simply owning dir...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Liz Hart, President of Leasing at Newmark, to discuss how AI is reshaping commercial real estate leasing, negotiations, brokerage strategy, and the future of the industry. Key Topics Discussed: How AI is changing commercial real estate leasing and brokerage Why brokers still matter in an AI-driven world How landlords can better position assets in today’s market Why move-in-ready space is outperforming outdated...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich shares a segment from her conversation with entrepreneur, investor, and marketing expert Gary Vaynerchuk (GaryVee). Gary Vaynerchuk explains why the best way to win clients, build relationships, and grow your business is to give value before asking for anything in return. Key Topics Discussed Why expecting business from every relationship is a mistake The real meaning behind "Jab, Jab, Jab, Right Hook" How podcasting can beco...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with commercial real estate advisor and tech-forward broker Kayla Mahoney to break down one of the biggest shifts happening in real estate right now: the battle over data. Key Topics Discussed: Zillow vs CoStar and the future of real estate data Why commercial real estate brokers still provide value in the AI era How CREXI, LoopNet, and CoStar are changing deal flow The hidden economics behind commercial real estat...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich revisits a powerful conversation with entrepreneur, investor, and media pioneer Gary Vaynerchuk, better known as Gary Vee. Gary breaks down what most professionals still misunderstand about content creation, social media, personal branding, and scaling attention online. The conversation focuses on how business owners, commercial real estate professionals, and entrepreneurs can create authentic content consistently without burni...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Jared Kleinstein, founder of Fresh Tape Media and Gondola, to break down how content creation, branding, and digital leverage are changing in 2026. The conversation dives deep into: Why businesses obsess over the wrong metrics online What trends in content creation are overrated Why mid-form YouTube content may be the future How creators and brands should think about distribution in 2026 The importance of bui...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich brings back a powerful conversation with entrepreneur, investor, and marketing expert Gary Vaynerchuk — better known as Gary Vee. Gary Vee breaks down what he would actually do if he were running a commercial real estate brokerage in 2026, including: Why LinkedIn is massively underutilized in commercial real estate How podcasts can become the foundation of a content strategy Why YouTube Shorts and search-driven content matter...

What happens when you lose money in real estate, and how do you come back from it? In this episode, we sit down with Rod Khleif to break down what it really looks like to lose everything and rebuild. Rod has owned more than 2,000 properties, built 29 businesses, and coached investors who now control over 300,000 multifamily units. But one of his biggest lessons came from losing $50 million during the 2008 financial crisis and starting over. Inside this episode, we cover: • What Rod’s portfoli...