Episodes

Most brokers know they need leads. Very few understand how clients are actually finding brokers in 2026. In this episode, Aviva Sonenreich and Amy Calandrino break down the new rules of commercial real estate lead generation, from YouTube and SEO to ChatGPT, Gemini, Perplexity, and personal branding. They discuss why online authority is no longer optional and how brokers can use content to build trust before a prospect ever picks up the phone. Key Topics Discussed: Why commercial real estate l...

In this episode of Commercial Real Estate Secrets, Aviva sits down with 1031 exchange expert Dave Foster to break down the four rules that have helped investors preserve wealth, grow portfolios, adapt to changing markets, and create long-term financial freedom through real estate. Key Topics Discussed: The first rule: how tax deferral accelerates wealth creation Strategies for consolidating, diversifying, or upgrading real estate holdings How some investors use 1031 exchanges as part of their...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with real estate syndication attorney Nick McGrue to discuss why raising capital, finding deals, and successfully operating syndications has become significantly more challenging in today's market. Key Topics Discussed Why syndication became significantly more difficult after the real estate boom years How rising interest rates changed deal underwriting and investor returns Why raising capital on social media can cr...

Most real estate investors are taught to focus on cash flow. Buy a rental property. Collect rent. Repeat. But what if one of the best investments in real estate isn't a building at all? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with land banking expert Brad Warren to discuss why some investors are choosing to buy raw land instead of rental properties, how land banking works, and why patient investors have generated life-changing returns by simply owning dir...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Liz Hart, President of Leasing at Newmark, to discuss how AI is reshaping commercial real estate leasing, negotiations, brokerage strategy, and the future of the industry. Key Topics Discussed: How AI is changing commercial real estate leasing and brokerage Why brokers still matter in an AI-driven world How landlords can better position assets in today’s market Why move-in-ready space is outperforming outdated...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich shares a segment from her conversation with entrepreneur, investor, and marketing expert Gary Vaynerchuk (GaryVee). Gary Vaynerchuk explains why the best way to win clients, build relationships, and grow your business is to give value before asking for anything in return. Key Topics Discussed Why expecting business from every relationship is a mistake The real meaning behind "Jab, Jab, Jab, Right Hook" How podcasting can beco...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with commercial real estate advisor and tech-forward broker Kayla Mahoney to break down one of the biggest shifts happening in real estate right now: the battle over data. Key Topics Discussed: Zillow vs CoStar and the future of real estate data Why commercial real estate brokers still provide value in the AI era How CREXI, LoopNet, and CoStar are changing deal flow The hidden economics behind commercial real estat...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich revisits a powerful conversation with entrepreneur, investor, and media pioneer Gary Vaynerchuk, better known as Gary Vee. Gary breaks down what most professionals still misunderstand about content creation, social media, personal branding, and scaling attention online. The conversation focuses on how business owners, commercial real estate professionals, and entrepreneurs can create authentic content consistently without burni...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Jared Kleinstein, founder of Fresh Tape Media and Gondola, to break down how content creation, branding, and digital leverage are changing in 2026. The conversation dives deep into: Why businesses obsess over the wrong metrics online What trends in content creation are overrated Why mid-form YouTube content may be the future How creators and brands should think about distribution in 2026 The importance of bui...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich brings back a powerful conversation with entrepreneur, investor, and marketing expert Gary Vaynerchuk — better known as Gary Vee. Gary Vee breaks down what he would actually do if he were running a commercial real estate brokerage in 2026, including: Why LinkedIn is massively underutilized in commercial real estate How podcasts can become the foundation of a content strategy Why YouTube Shorts and search-driven content matter...

What happens when you lose money in real estate, and how do you come back from it? In this episode, we sit down with Rod Khleif to break down what it really looks like to lose everything and rebuild. Rod has owned more than 2,000 properties, built 29 businesses, and coached investors who now control over 300,000 multifamily units. But one of his biggest lessons came from losing $50 million during the 2008 financial crisis and starting over. Inside this episode, we cover: • What Rod’s portfoli...

What does it actually look like to balance business, family, and ambition In this episode of Commercial Real Estate Secrets, Aviva Sonenreich revisits a powerful conversation with Gary Vaynerchuk, better known as Gary Vee, about the truth behind entrepreneurship, parenthood, personal growth, and giving yourself grace through different seasons of life. Whether you are building a company, growing your career, raising children, or navigating change, this episode offers a grounded and honest persp...

In this episode, we break down a simple 4-step commercial real estate leasing strategy most warehouse owners miss — and how to turn vacant industrial space into a cash-flowing asset. If your warehouse for lease has been sitting empty for months, it’s usually not bad luck—it’s a strategy problem. We walk through a real example of a landlord who went from 9 months of vacancy to a signed lease in just 6 weeks, and what actually changed to attract the right tenant. Inside this episode, we cover: H...

In this episode of Commercial Real Estate Secrets, we break down why most CRE content gets ignored—and what actually drives engagement, relationships, and real deal flow in today’s market. If you’re still posting “just listed” and “just sold” and wondering why nothing is happening, this episode will change how you think about marketing. What you’ll learn in this episode: • Why most commercial real estate social media posts fail • The biggest misconception brokers have about content and market...

Still think water isn’t part of commercial real estate? It might be the most important asset you’re not thinking about. In this episode, we break down the hidden world of buying and selling water rights—and why it’s becoming one of the most critical (and overlooked) factors in real estate development, especially in Colorado and the Mountain West. If you’re a developer, investor, or commercial real estate professional, understanding water rights could completely change how you evaluate land, r...

One LinkedIn post turned into multiple deals. Not likes. Not impressions. Actual business. Most brokers are tracking the wrong metrics—and missing the real opportunity. What you’ll learn: Why you’re NOT too late for LinkedIn What the real end game of social media actually is The biggest mindset shift holding brokers back Why your marketing approach needs to change (now) The brokers winning today aren’t louder— they’re more visible, more consistent, and more intentional. 👉 Listen to th...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Will Curtis to break down what actually drives success in commercial real estate deals. What you’ll learn from this episode: What really causes deals to fall apart in commercial real estate How top brokers think differently about deals and risk Why discipline and consistency outperform talent in CRE Where AI is starting to change leasing and deal flow The hidden factors that separate average vs. el...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich and Justin Ryder breaks down how coaching, structure, and consistency can completely transform a broker’s trajectory—from grinding through deals to building a scalable, intentional business. What You’ll Learn in This Episode How coaching helps brokers transition from small deals to institutional-level transactions Why systems and processes matter more than working harder The real reason top brokers seem to have more time and ...

Everyone wants off-market deals. Very few know how they actually happen. In this episode of Commercial Real Estate Secrets, Aviva sits down with Los Angeles-based broker David Cohen to break down exactly how top brokers find, structure, and close off-market commercial real estate deals—especially at the institutional level. What You’ll Learn in This Episode: How to find off-market commercial real estate deals step-by-step How to break into institutional commercial real estate deals The real...

In this episode of Commercial Real Estate Secrets, we break down the real truth about debt in commercial real estate, why some of the most experienced investors are shifting to low leverage (or no leverage at all), and what the market has taught them—especially after surviving downturns like 2008. What You’ll Learn in This Episode: Why high leverage can destroy deals during vacancies and downturns The hidden risks of floating rate debt and over-optimistic underwriting How a low debt strategy ...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich breaks down what tenant representation in commercial real estate actually is, how it works, and why it can dramatically improve your lease terms without costing you anything. If you are leasing warehouse space, industrial space, or any commercial property, this episode will show you how to approach your next deal like a professional and avoid the most common and expensive mistakes tenants make. What You’ll Learn in This Episod...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Justin Konikow to break down how real estate professionals are actually generating business from social media today using YouTube, Instagram, CRM systems, and content strategy. If you are a commercial real estate broker, residential agent, investor, or entrepreneur looking to generate leads from social media in 2026, this episode gives you a practical roadmap. Key Topics Discussed: Why most real estate agents st...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Gino Barbaro, multifamily investor, entrepreneur, educator, and co-founder of Jake & Gino, to break down what it actually takes to scale from one rental property to a real multifamily portfolio. This conversation goes deeper than “buy more deals.” Gino explains the mindset shifts, systems, buy-right criteria, and operational discipline required to grow without blowing up. They also get into the emotional side of ...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich breaks down the real mechanics of a 1031 exchange with Chassidy Goolsby. This conversation covers how 1031 exchanges actually work in real deals, the timelines you must follow, and the strategies investors use to legally defer capital gains taxes. Key Topics Discussed: What a 1031 exchange is and how it helps defer capital gains taxes The 45-day identification rule and why most investors make mistakes here The 180-day closing...