Episodes

If you’re a commercial real estate investor deciding whether to stay in multifamily or shift into absolute NNN investments — especially out of state — this episode helps you make that decision with clarity, strategy, and confidence. In this episode of Commercial Real Estate Secrets, I sit down with Alex Rodriguez, CCIM, founder of The Alexander Group (Los Angeles), to break down why more long-time real estate owners are moving away from management-heavy properties and into absolute net leased...

How do commercial real estate owners simplify their portfolios, reduce risk, and protect generational wealth as they get older? In this episode of Commercial Real Estate Secrets, Denver commercial real estate broker Aviva Sonenreich sits down with Rich Vaaler, founder of Vaaler CRE, to discuss how long-time property owners can transition from management-heavy assets into single-tenant net lease investments using smart 1031 exchange strategies. Rich shares how many families unintentionally lea...

Commercial real estate is flooded with tech promises—but very little of it actually helps brokers close better deals. In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Matthew Smith of RealNex to talk about where technology and AI genuinely add value in commercial real estate—and where they fall flat. Matt shares how top brokers use systems, data ownership, and process to create leverage, why AI should support judgment (not replace it), and how slowing down up...

What happens to land and development when costs spike, financing tightens, and projects stop penciling? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Monica Cataluna, CCIM, a Florida-based land broker and founder of Kores Realty, to break down what’s really happening in land, development, and housing across Florida. Monica explains why many developers are currently on pause, how land banking is replacing shovel-ready development, and why this moment may fa...

What does it really take to build a real estate career that lasts—especially in the most competitive market in the world? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Nile Lundgren, star of Netflix’s Owning Manhattan, to break down the long game behind his success. Nile shares how he built a durable book of business long before television, why real relationships outperform shortcuts, and how systems, consistency, and market mastery compound over time. ...

What makes a client choose you again—and refer you—after the deal closes? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Marcy Moneypenny, a 35-year commercial real estate veteran and founder of the Moneypenny Collective, to unpack what client experience really means in commercial real estate today. What You’ll Learn in This Episode How top producers build a repeatable commercial real estate client experience Why great client management starts with list...

The Southern California industrial market has changed—fast. Rents surged, new supply hit the market, and now owners and brokers are dealing with a very real reset. In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Allen C. Buchanan to talk through what’s happening in the Inland Empire and across SoCal industrial. Allen shares what the numbers are actually saying, what deal terms look like today, and how brokers can guide owners when expectations are stuck i...

What does it take to build a repeatable commercial real estate content strategy that drives real business—not just likes? In this episode, Aviva Sonenreich sits down with James Bean to talk about branding, social media strategy, and why most commercial real estate professionals post the wrong kind of content. They cover how to position yourself as the obvious expert, why consistency beats “perfect,” and how content can create inbound deal flow—especially for industrial real estate, 1031 excha...

Distress is building faster than most investors realize — and 2025–2026 will be the biggest transfer of CRE wealth since the Great Financial Crisis. This episode is Part 2 of Aviva Sonenreich’s extended conversation with Michael Cohen, continuing the deep dive into CMBS distress, why Denver is becoming one of the most troubled MSAs in the country, and how investors can prepare for the wave of maturities ahead. Highlights: The real reasons Class A assets are stabilizing while Class B properties...

Billions in CMBS loans are coming due in 2026 — and most borrowers still don’t understand how the system really works. In this episode, Aviva Sonenreich sits down with Michael Cohen, Managing Principal at Brighton Capital Advisors, to break down how CMBS trusts, servicers, and bondholders interact — and what borrowers must do to protect their equity. Highlights: How CMBS trusts actually function (and who really owns your loan) Why calling your servicer is like dialing 1-800-MORTGAGE The bigg...

What would a disciplined commercial real estate investor buy in Colorado right now? In this solo episode of Commercial Real Estate Secrets, Aviva Sonenreich breaks down three industrial properties she believes represent the best combination of simplicity, tenant quality, and long-term upside in today’s market. She compares industrial vs multifamily ownership, explains why warehouses reduce operational risk, and walks through real examples tied to defense tech, advanced manufacturing, and logi...

In this special crossover episode, Aviva Sonenreich (Warehouse Hotline) joins The Proof Stacker Podcast with hosts Cary Duke and Ed Winslow to break down what actually drives business online in 2025: visibility, credibility, and consistency. Aviva shares how she niched into industrial warehouses through her family’s multigenerational portfolio, why she started posting during the pandemic, and how a simple realization—there’s unlimited cat content, but almost no commercial real estate content—...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Sky Velez to talk about how niching down can fast-track success in commercial real estate. From breaking into the hospitality sector with zero experience, to closing a $7.5 million hotel deal just four months into her career, to overcoming imposter syndrome and building credibility fast, this conversation is packed with real-world lessons for anyone looking to stand out and win bigger deals in 2025.

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Nick Sansone, Principal at Sansone Group, to talk about the evolution of industrial development, raising institutional capital, and building a legacy-driven business. From the surge in data center demand fueled by AI, to how to structure joint ventures with institutional partners, to why focusing on value over profit is the real key to long-term success, this conversation is packed with practical advice for anyone...

Multifamily investing might be the most powerful way to build wealth in commercial real estate — and 2025 could be the best time in decades to start. With predictable income, risk diversification, and scalable cash flow, this asset class continues to outperform, and investors are paying attention. In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Ken Gee, Founder and Managing Member of KRI Partners, a multifamily private equity firm with over $200M in transacti...

In this candid Q&A, Aviva Sonenreich sits down with Kusima Boswell, co-founder of Terrakotta, to talk about content strategy, inbound deal flow, and building a brand that attracts. They cover what it really takes to gain traction online, the difference between sales and marketing in CRE, and why consistency beats virality every time. A practical and insightful conversation on digital marketing, entrepreneurship, and growing a business from the ground up. Liked this episode? Share it with a frie...

Aviva Sonenreich sits down with Kusiima Boswell, co-founder of Terrakotta, the AI prospecting platform helping commercial real estate professionals turn cold calls into real conversations. They discuss how Terrakotta is reshaping prospecting with AI-powered dialing, data validation, and CRM automation, why consistency is the true secret to success in CRE, and what the future of AI-driven dealmaking could look like. If you’re serious about commercial real estate and scaling your business with sma...

In this episode of Commercial Real Estate Secrets, Aviva sits down with Jonathan Iger, CEO of Sage, to talk about legacy, branding, and the future of office buildings. They explore Jonathan’s journey from carrying forward his family’s 100-year-old real estate company to rebranding it into a modern, experience-driven brand, while also digging into how design, service, and consistency can redefine what it means to work in an office. A rare conversation bridging tradition and innovation in commerci...

I recently sat down with Ira Zlotowitz, founder and CEO of GParency, for a conversation that completely reimagines what mortgage brokerage should look like in 2025. We talked about why most commercial real estate owners aren’t getting the best financing, and how Ira is flipping the industry model on its head—with flat fees, transparent data, and a Bloomberg-style app that’s free for everyone. Here’s what we get into: Why Ira only charges $4,500—and how it’s disrupting the brokerage commission...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich breaks down the three essential steps to starting a real estate career that lasts. From passing your licensing exam, to creating a financial safety net, to finding mentorship that accelerates your growth, she shares the exact blueprint she wishes she had on day one. Plus, Aviva reveals the social media hack that could save you years in building your reputation and pipeline. If you’re ready to stop guessing and start building a r...

What if you could sell a property, defer capital gains taxes, increase your income, and eliminate landlord headaches — all at the same time? In this episode of Commercial Real Estate Secrets, I sit down with Ben Carmona, Managing Partner at Perch Wealth, to unpack the real-world strategies behind 1031 exchanges, Delaware Statutory Trusts (DSTs), and passive commercial real estate investing. This is a practical, investor-focused conversation designed for property owners, brokers, and high-n...

This week on Commercial Real Estate Secrets, I brought James Milner, CCIM back for round two—because we hit a nerve last time: overpriced software in commercial real estate. James runs Appalachian Commercial Real Estate out of Boone, North Carolina, and today we dig into something that might sound boring on the surface… but is game-changing if you’re in this business: 👉 How to use public data—like your county assessor’s website, register of deeds, and GIS tools—to compete (and win) without dro...

This week on Commercial Real Estate Secrets, I sit down with my friend James Milner, CCIM, a commercial real estate broker out of North Carolina with Appalachian CRE. James and I met nearly two years ago at the CREI Summit, and we’ve stayed connected ever since. In this episode, we catch up on his CRE journey—from stepping into the content game on TikTok to earning his first six-figure commission after years of consistency. 🔑 What We Cover: How James started creating content (and editing ever...

This week on Commercial Real Estate Secrets, I’m telling you a wild story that challenged everything I thought I knew about office space in 2025. We’ve all heard the narrative—“office is dead.” I work from home. I love working from home. And I’ve toured countless empty, lifeless offices. But then something happened that completely changed my perspective. I had the chance to produce a podcast featuring Gary Vaynerchuk and William H. Macy—yes, that William H. Macy. We recorded it inside Gary’s 6...